Hahaha, it’s so funny. This pair of Huobao is really talented, and it’s still a vision for Changsheng. Jia Ling and Chen Teng are really suitable. It’s simply full of comedy effects. This show seems to be really stable.
Ye Wenjing, who was amused by Chen Teng and Jia Ling at the recording site, looked at Li Yingai, who came here for business inspection this time and said: Yingai, what do you think of this show?
Lee Young-ai came here this time, and naturally, on the contrary, signed a 72-hour transit visa-free business on behalf of Korean Air and Wuhan Tianhe International Airport. The so-called transit visa-free means holding a valid international travel document and a joint ticket to a third country (region) with a confirmed date and seat within 72 hours, and staying for 72 hours without a visa from a certain airport that allows transit to a third country (region).
Don’t underestimate this. Many long-distance routes have transit, especially those cross-border tourist groups. They can normally specify relevant tourist routes based on such visa-free travel, especially for multi-national tourist routes, such as Europe to Seoul. Originally, the transit station could be selected for other places, not necessarily China, not necessarily Wuhan, but with such visa-free transit, you can choose Wuhan.
Wuhan is now limited in attractiveness, and it is not very meaningful to formulate such visa-free. For the same route, more people are willing to transfer to Shanghai or Beijing. There are similar visa-free there. Simply put, it is a short trip of 72 hours, and then take other flights to the destination. This is mainly because one less visa is processed, which will save a lot of time.
At the same time, 72 hours are generally only available for short-distance travel in the transit city where the transit is located, so whether there are enough projects to attract tourists is the key. Wuhan is not available yet, but it will be available after Universal Studios is repaired, so this is very helpful for the tourism industry of Korean Air and Wuhan Airlines, including Seoul and Wuhan.
Although Lee Young-ai is just a representative Korean Air, Hanjin Group is not very interested in program sponsorship, because Hanjin Group is mainly logistics and shipping, and is a regional giant in channel infrastructure. It is not a product for consumer electronics, and advertising program sponsorship is not very helpful to their main business, but Lee Young-ai is also the Seven Star Princess, and Seven Star Electronics really has this demand.
OK, is the investment of 200 million yuan enough?
Soft advertising and advertising implants are enough, but not enough naming.
Lee Young-ai was amused and laughed and added another 100 million: That's 300 million, forget it if it's more. After all, I'm not the person in charge of this area, so it's not easy to explain.
Ye Wenjing nodded and agreed quickly when she got better. Several major domestic brands were still a little stingy. As for the OP and VV who were willing to spend money on marketing, they were only more than 200 million at most. It was not impossible to talk about 300 million, but the level was still a bit bad after all. Some people chose Ye Wenjing and wanted to make the show level and earn money while standing.
Not easy to understand?
If it is a fast-moving consumer goods brand like OP and VV, which started with marketing, many other advertisers will focus on this category, which is very popular and amazing, but the quality and quality are just like that. Otherwise, where can these sky-high advertising fees be earned back?
Originally, there is no technology or patent, and everything depends on buying. At most, it is a mobile phone brand of an OEM assembly factory. Do you really expect them to be of high quality and cost-effective?
I think it’s unrealistic. The boss can’t use his own profits to advertise for Ai Power Generation. It’s really just to give it to friends, right?
Qixing's mobile phone is the world's number one, and its sales are even above Apple. Its screen is even more amazing. It accounts for a high proportion of the world and has a great influence. With such top international brands, some other big brands will naturally flock to it and are willing to spend more money than before.
Big brands are definitely not as generous as fast-moving consumer goods brands that focus on marketing, but when there are not too many differences, Ye Wenjing will not look at all about money, and will pay more attention to word of mouth and quality.
If you advertise good brands and good products, fans of the program will buy it and you will feel that your program team and the TV station are very conscientious, and they have a high recognition of you. Sometimes the program is not so good-looking, and they will not speak ill of each other. They will understand the difficulty of understanding yours. If you have more advertisements, you will also take the initiative to understand that it is not easy for you to make money, and the TV station will also have to make a living.
But I have to give some spam advertising to cheat brands. Once a large number of fans are cheated and cheated, I won’t say that if your show is really good, it will be a bit boring. If it is not good, I will not criticize you. If it is not good, you will settle the score with you.
This is very important for a second-tier TV station that has just transformed and planned to rise and is comparable to the three major satellite TV stations. It has no background and loyal audiences, so naturally it cannot be defeated by the fact that it comes and looks at money.
In this regard, Ye Wenjing's vision is much stronger than that of ordinary TV station leaders. She doesn't need anyone to teach her. She knows the good and bad things herself and will make decisions.
Li Yingai naturally knew these principles, so he had a high evaluation of Ye Wenjing. He felt that this woman was really a character. He began to understand why Li Changsheng chose her to invest in. As for who the child belongs to, others are not sure. How could Li Yingai, who has experienced it, not guessed it?
Ye Wenjing was actually secretly guessing whether Li Yingai had any relationship with Li Changsheng in that regard. She asked Xie Pianpian, but Xie Pianpian didn't say it. It was hard not to let Ye Wenjing think too much.
Xie Pianpian is basically staying with Ye Wenjing and acting as a bodyguard and assistant for her. The main reason is that Ye Wenjing is doing her achievements. There are too many people staring at her, so she must not have any accidents at this stage. Therefore, Xie Pianpian is basically sent over. Fortunately, there were many Li Changsheng in Wuhan afterwards, and he would not have really been separated from the two places for a long time, otherwise her furnace would not be able to bear it.
This is the first time Yi Yi hosted such a program. She felt very wonderful, but compared to when she was on Blueberry Station before, it was really much easier. Although it is only recorded on site and the finished film will undergo a lot of post-production editing, the on-site effect is not bad, very similar to the base camp, but it is much more interesting than the base camp, because this has a theme and will focus more on competitiveness, and is not considered a program of the same type.
Ye Wenjing, who was amused by Chen Teng and Jia Ling at the recording site, looked at Li Yingai, who came here for business inspection this time and said: Yingai, what do you think of this show?
Lee Young-ai came here this time, and naturally, on the contrary, signed a 72-hour transit visa-free business on behalf of Korean Air and Wuhan Tianhe International Airport. The so-called transit visa-free means holding a valid international travel document and a joint ticket to a third country (region) with a confirmed date and seat within 72 hours, and staying for 72 hours without a visa from a certain airport that allows transit to a third country (region).
Don’t underestimate this. Many long-distance routes have transit, especially those cross-border tourist groups. They can normally specify relevant tourist routes based on such visa-free travel, especially for multi-national tourist routes, such as Europe to Seoul. Originally, the transit station could be selected for other places, not necessarily China, not necessarily Wuhan, but with such visa-free transit, you can choose Wuhan.
Wuhan is now limited in attractiveness, and it is not very meaningful to formulate such visa-free. For the same route, more people are willing to transfer to Shanghai or Beijing. There are similar visa-free there. Simply put, it is a short trip of 72 hours, and then take other flights to the destination. This is mainly because one less visa is processed, which will save a lot of time.
At the same time, 72 hours are generally only available for short-distance travel in the transit city where the transit is located, so whether there are enough projects to attract tourists is the key. Wuhan is not available yet, but it will be available after Universal Studios is repaired, so this is very helpful for the tourism industry of Korean Air and Wuhan Airlines, including Seoul and Wuhan.
Although Lee Young-ai is just a representative Korean Air, Hanjin Group is not very interested in program sponsorship, because Hanjin Group is mainly logistics and shipping, and is a regional giant in channel infrastructure. It is not a product for consumer electronics, and advertising program sponsorship is not very helpful to their main business, but Lee Young-ai is also the Seven Star Princess, and Seven Star Electronics really has this demand.
OK, is the investment of 200 million yuan enough?
Soft advertising and advertising implants are enough, but not enough naming.
Lee Young-ai was amused and laughed and added another 100 million: That's 300 million, forget it if it's more. After all, I'm not the person in charge of this area, so it's not easy to explain.
Ye Wenjing nodded and agreed quickly when she got better. Several major domestic brands were still a little stingy. As for the OP and VV who were willing to spend money on marketing, they were only more than 200 million at most. It was not impossible to talk about 300 million, but the level was still a bit bad after all. Some people chose Ye Wenjing and wanted to make the show level and earn money while standing.
Not easy to understand?
If it is a fast-moving consumer goods brand like OP and VV, which started with marketing, many other advertisers will focus on this category, which is very popular and amazing, but the quality and quality are just like that. Otherwise, where can these sky-high advertising fees be earned back?
Originally, there is no technology or patent, and everything depends on buying. At most, it is a mobile phone brand of an OEM assembly factory. Do you really expect them to be of high quality and cost-effective?
I think it’s unrealistic. The boss can’t use his own profits to advertise for Ai Power Generation. It’s really just to give it to friends, right?
Qixing's mobile phone is the world's number one, and its sales are even above Apple. Its screen is even more amazing. It accounts for a high proportion of the world and has a great influence. With such top international brands, some other big brands will naturally flock to it and are willing to spend more money than before.
Big brands are definitely not as generous as fast-moving consumer goods brands that focus on marketing, but when there are not too many differences, Ye Wenjing will not look at all about money, and will pay more attention to word of mouth and quality.
If you advertise good brands and good products, fans of the program will buy it and you will feel that your program team and the TV station are very conscientious, and they have a high recognition of you. Sometimes the program is not so good-looking, and they will not speak ill of each other. They will understand the difficulty of understanding yours. If you have more advertisements, you will also take the initiative to understand that it is not easy for you to make money, and the TV station will also have to make a living.
But I have to give some spam advertising to cheat brands. Once a large number of fans are cheated and cheated, I won’t say that if your show is really good, it will be a bit boring. If it is not good, I will not criticize you. If it is not good, you will settle the score with you.
This is very important for a second-tier TV station that has just transformed and planned to rise and is comparable to the three major satellite TV stations. It has no background and loyal audiences, so naturally it cannot be defeated by the fact that it comes and looks at money.
In this regard, Ye Wenjing's vision is much stronger than that of ordinary TV station leaders. She doesn't need anyone to teach her. She knows the good and bad things herself and will make decisions.
Li Yingai naturally knew these principles, so he had a high evaluation of Ye Wenjing. He felt that this woman was really a character. He began to understand why Li Changsheng chose her to invest in. As for who the child belongs to, others are not sure. How could Li Yingai, who has experienced it, not guessed it?
Ye Wenjing was actually secretly guessing whether Li Yingai had any relationship with Li Changsheng in that regard. She asked Xie Pianpian, but Xie Pianpian didn't say it. It was hard not to let Ye Wenjing think too much.
Xie Pianpian is basically staying with Ye Wenjing and acting as a bodyguard and assistant for her. The main reason is that Ye Wenjing is doing her achievements. There are too many people staring at her, so she must not have any accidents at this stage. Therefore, Xie Pianpian is basically sent over. Fortunately, there were many Li Changsheng in Wuhan afterwards, and he would not have really been separated from the two places for a long time, otherwise her furnace would not be able to bear it.
This is the first time Yi Yi hosted such a program. She felt very wonderful, but compared to when she was on Blueberry Station before, it was really much easier. Although it is only recorded on site and the finished film will undergo a lot of post-production editing, the on-site effect is not bad, very similar to the base camp, but it is much more interesting than the base camp, because this has a theme and will focus more on competitiveness, and is not considered a program of the same type.