Today is the first episode of recording. It is not to promote new dramas and movies, but to pay tribute to classics. The program has not been broadcast yet and its reputation has not officially started. Naturally, it is better to pay tribute to classics first and invite some classic characters and big-name stars in classic martial arts dramas to participate in more markets.
The show was officially aired on the third Saturday night in late September, just to avoid the finals of the second season of "The Birth of the Actor". Now there are no shows that dare to challenge this, which is no different from seeking death.
The first episode is naturally very important. Although the lineup of the program is very strong, it is not Li Changsheng who is the producer himself or produced by TVB. Therefore, it is necessary to take out a sample of the episode to attract investment and show the performance of the program to major brand manufacturers, otherwise it will be difficult to sell at a real sky-high price.
Now the mainland has a clear rating of satellite TV TVs. The most profitable one is that it is tied to the world's top brands. The advertisers and financial fathers of TVB Chinese TV are all top brands in various industries without exception. There are even countless brand owners who are waving money and begging for advertising. It is not a matter of money at all.
Brands like VV and OP cannot be reached at all. Currently, Huawei has successfully logged in domestic mobile phone brands, and Xiaomi has been rejected. There are no P2P and other products at all. They can't even talk about it, and it has nothing to do with how much money it costs.
It is precisely because TVB has the highest quality and the strictest review of advertisers, so many viewers also trust the advertisements above very much and think they are more reliable than CCTV. Although it is a bit expensive, at least it will not be deceived. It is considered to be the most reputable and confident in all satellite TV stations. After all, this is a real private business, and the boss is famous for not short of money.
Then there are CCTV and the three major satellite TV stations. Although there are some bottom lines, they mainly look at money. P2P appears, and there are some fast-moving consumer goods brands (liquid and other types) that are willing to spend money without any background and quality assurance. Anyway, many viewers and consumers are too fooled and have some reservations of trust. Advertising on it can help the brand itself with limited help, and it will not have too much advertising effect, and the advertising conversion efficiency is average.
So they are sponsoring programs and advertising on TVS TV. Many big brands would rather spend a lot of money on TVB than invest heavily in ordinary TV stations. The main reason is to improve the brand image and advertising conversion efficiency. It is really not the same level. Therefore, TVB's advertising revenue accounts for nearly 30% of the entire TVS TVS TVS TV.
Wuhan TV was a bit reluctant to even be included in the third echelon, which was not as good as Jiangsu TV and Beijing TV in the third echelon. In addition to P2P and some fast-moving consumer goods brands, there are even many local regional brands in Wuhan, which are not even able to go out in Hubei.
Although many satellite TV stations will accept advertisements from local brands, the proportion and time period are generally not very good, because these brand companies really don’t have much money and the advertising fees they can give are very limited. For the three major satellite TV stations, they are more about human nature and cannot be refused, and they rarely really expect to make money from these advertisements.
But there is really no way to refuse to use the TV station like Wuhan TV and other second- and third-tier satellite TV stations, because they really don’t have much income. For them, these mosquito meat can satisfy their cravings and make them eat enough to avoid being hungry. Therefore, they will also take on technical schools, pig feed, auto repair, beauty, and real estate projects, and the time period is not bad, and even have a prime time.
This arrangement naturally affects the advertising investment of high-end international brands. I think you are too LOW, but at first glance, there is no ratings and the advertising effect is very poor. It is better to spend more money to promote a better TV station. Anyway, the annual budget is fixed, and the performance appraisal is about advertising conversion ratio. The most efficient and direct one is naturally to choose a TV station with relatively high advertising conversion efficiency, as long as it does not exceed the budget.
So Ye Wenjing now needs to start with the ace program and break the situation first. With this program, she re-establishes the industry image and industry status of Wuhan TV. It is unrealistic to catch up with TVB, but it is still very likely to get rid of the third level and enter the second level, and compete with the three major satellite TV stations.
If you want to do this, you will bet on the hottest show. As long as you can have two hottest shows, you can directly make up for the original advertising revenue of more than one billion yuan, which is far beyond that, and the reform of advertising investment promotion has been achieved by more than half.
Lee Ying-ai’s support is tantamount to a timely help. Poly and Shanshui Group’s support is very limited. It is impossible to give money blatantly. Advertising support can be achieved, but it is not realistic to expect some real estate projects to support the advertising investment of a large TV station.
When the news spread that Qixing Electronics had brought the new flagship phone to Wuhan TV's Ace to the Ace to the Ace to the program, it naturally caused a lot of shock in the entire TV industry. Three hundred million is not a small amount, and this is the first time that it has been unprecedented.
Qixing Electronics often invests in advertising, but this is the first time the program is sponsored (after 2010). There has not even been such a cooperation on TVB before, but it is just a normal advertising investment. This has long-term cooperation with many TV stations.
The advertising budget of any big brand enterprise is limited, especially some old-fashioned enterprises that are stable, and rarely suddenly increase their budgets in this regard, so Qixing Electronics is no exception. Suddenly, it threw out 300 million yuan on Wuhan Satellite TV, which naturally means that it will reduce advertising investment of 300 million yuan on other satellite TV stations.
TVB will definitely not reduce. Whether it is the in-law relationship between the two sides or the advertising conversion ratio of TVB itself, it is destined that this will definitely not be reduced. Therefore, other satellite TV stations, especially the three major satellite TV stations and CCTV, which have head-on competition, will naturally be affected, and may directly reduce the relevant investment.
And just a seven-star is not the most terrifying thing. The most terrifying thing is that other brand manufacturers are likely to be active. Participating in the first advertising and investment promotion of the program on Wuhan Satellite TV on the first advertising of the Ace is not good news for their peers. The wolf is really here.
The show was officially aired on the third Saturday night in late September, just to avoid the finals of the second season of "The Birth of the Actor". Now there are no shows that dare to challenge this, which is no different from seeking death.
The first episode is naturally very important. Although the lineup of the program is very strong, it is not Li Changsheng who is the producer himself or produced by TVB. Therefore, it is necessary to take out a sample of the episode to attract investment and show the performance of the program to major brand manufacturers, otherwise it will be difficult to sell at a real sky-high price.
Now the mainland has a clear rating of satellite TV TVs. The most profitable one is that it is tied to the world's top brands. The advertisers and financial fathers of TVB Chinese TV are all top brands in various industries without exception. There are even countless brand owners who are waving money and begging for advertising. It is not a matter of money at all.
Brands like VV and OP cannot be reached at all. Currently, Huawei has successfully logged in domestic mobile phone brands, and Xiaomi has been rejected. There are no P2P and other products at all. They can't even talk about it, and it has nothing to do with how much money it costs.
It is precisely because TVB has the highest quality and the strictest review of advertisers, so many viewers also trust the advertisements above very much and think they are more reliable than CCTV. Although it is a bit expensive, at least it will not be deceived. It is considered to be the most reputable and confident in all satellite TV stations. After all, this is a real private business, and the boss is famous for not short of money.
Then there are CCTV and the three major satellite TV stations. Although there are some bottom lines, they mainly look at money. P2P appears, and there are some fast-moving consumer goods brands (liquid and other types) that are willing to spend money without any background and quality assurance. Anyway, many viewers and consumers are too fooled and have some reservations of trust. Advertising on it can help the brand itself with limited help, and it will not have too much advertising effect, and the advertising conversion efficiency is average.
So they are sponsoring programs and advertising on TVS TV. Many big brands would rather spend a lot of money on TVB than invest heavily in ordinary TV stations. The main reason is to improve the brand image and advertising conversion efficiency. It is really not the same level. Therefore, TVB's advertising revenue accounts for nearly 30% of the entire TVS TVS TVS TV.
Wuhan TV was a bit reluctant to even be included in the third echelon, which was not as good as Jiangsu TV and Beijing TV in the third echelon. In addition to P2P and some fast-moving consumer goods brands, there are even many local regional brands in Wuhan, which are not even able to go out in Hubei.
Although many satellite TV stations will accept advertisements from local brands, the proportion and time period are generally not very good, because these brand companies really don’t have much money and the advertising fees they can give are very limited. For the three major satellite TV stations, they are more about human nature and cannot be refused, and they rarely really expect to make money from these advertisements.
But there is really no way to refuse to use the TV station like Wuhan TV and other second- and third-tier satellite TV stations, because they really don’t have much income. For them, these mosquito meat can satisfy their cravings and make them eat enough to avoid being hungry. Therefore, they will also take on technical schools, pig feed, auto repair, beauty, and real estate projects, and the time period is not bad, and even have a prime time.
This arrangement naturally affects the advertising investment of high-end international brands. I think you are too LOW, but at first glance, there is no ratings and the advertising effect is very poor. It is better to spend more money to promote a better TV station. Anyway, the annual budget is fixed, and the performance appraisal is about advertising conversion ratio. The most efficient and direct one is naturally to choose a TV station with relatively high advertising conversion efficiency, as long as it does not exceed the budget.
So Ye Wenjing now needs to start with the ace program and break the situation first. With this program, she re-establishes the industry image and industry status of Wuhan TV. It is unrealistic to catch up with TVB, but it is still very likely to get rid of the third level and enter the second level, and compete with the three major satellite TV stations.
If you want to do this, you will bet on the hottest show. As long as you can have two hottest shows, you can directly make up for the original advertising revenue of more than one billion yuan, which is far beyond that, and the reform of advertising investment promotion has been achieved by more than half.
Lee Ying-ai’s support is tantamount to a timely help. Poly and Shanshui Group’s support is very limited. It is impossible to give money blatantly. Advertising support can be achieved, but it is not realistic to expect some real estate projects to support the advertising investment of a large TV station.
When the news spread that Qixing Electronics had brought the new flagship phone to Wuhan TV's Ace to the Ace to the Ace to the program, it naturally caused a lot of shock in the entire TV industry. Three hundred million is not a small amount, and this is the first time that it has been unprecedented.
Qixing Electronics often invests in advertising, but this is the first time the program is sponsored (after 2010). There has not even been such a cooperation on TVB before, but it is just a normal advertising investment. This has long-term cooperation with many TV stations.
The advertising budget of any big brand enterprise is limited, especially some old-fashioned enterprises that are stable, and rarely suddenly increase their budgets in this regard, so Qixing Electronics is no exception. Suddenly, it threw out 300 million yuan on Wuhan Satellite TV, which naturally means that it will reduce advertising investment of 300 million yuan on other satellite TV stations.
TVB will definitely not reduce. Whether it is the in-law relationship between the two sides or the advertising conversion ratio of TVB itself, it is destined that this will definitely not be reduced. Therefore, other satellite TV stations, especially the three major satellite TV stations and CCTV, which have head-on competition, will naturally be affected, and may directly reduce the relevant investment.
And just a seven-star is not the most terrifying thing. The most terrifying thing is that other brand manufacturers are likely to be active. Participating in the first advertising and investment promotion of the program on Wuhan Satellite TV on the first advertising of the Ace is not good news for their peers. The wolf is really here.
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