In another time and space, after Ang Lee's "Crouching Tiger, Hidden Dragon" was released, Chinese big newspapers and tabloids were talking about this movie, thinking that Ang Lee had a face for Chinese-language movies.
And it is even more outrageous in the United States. When it was the hottest, newspapers talked about the movie almost every day, and some American film critics even called it a masterpiece in the history of film.
The American media's praise for "Crouching Tiger, Hidden Dragon" is inevitably a distributor to fuel the fire, but the popularity is more due to the excellent quality of the film itself.
From the perspective of the film's technical level, the photography and soundtrack of "Crouching Tiger, Hidden Dragon" is absolutely the world's top-notch, and the scene of Jade Jiaolong Night Stealing Qingming Sword is perfect.
(By the way, his photographer Bao Dexi is currently on the crew of "The Love of the War between the Ancient and Modern Warriors of Qin" and is a contracted photographer of Oriental Entertainment Agency)
The deeper reason is that Ang Lee repackaged the elements of oriental aesthetics and martial arts, presenting them to Western audiences with a Western value, which makes Western audiences have no obstacles when watching movies.
That's why some people say that Ang Lee's "Crouching Tiger, Hidden Dragon" was filmed for foreigners.
Kang Jianfei's "The Tomb Robbers' Chronicles" is similar to "Crouching Tiger, Hidden Dragon", but he is not as literary as Ang Lee. He abandons the so-called cultural connotation and produces a wonderful commercial film in the Hollywood blockbuster model.
Whether it is Tsui Hark's "Shushan" or Kang Jianfei's "A Chinese Ghost Story", due to cultural barriers, many Chinese people can understand things at a glance, Western audiences seem to have difficulty in experiencing the charm inside.
But "The Grave Robbers' Chronicles" is different. Its story takes place in modern times, and Kang Jianfei does not try to spread any Chinese culture.
When he was making a movie, he only thought about how to tell the story well and how to shoot it so that everyone can enjoy it.
So, Kang Jianfei succeeded because the audience really enjoyed watching it and was still very happy after watching it.
This movie doesn't have to burn your brain, and drinks Coke in a popcorn bucket. While eating and drinking, you can spend two hours happily with your friends' girlfriend.
It is precisely because it is a popcorn commercial film that the American media’s evaluation of "The Grave Robbers' Chronicles" is far less than that of "Crouching Tiger, Hidden Dragon".
But as a high-quality commercial film, it is worthy of American film critics touted by some of them as pens that are spent on money.
"The Hollywood Reporter", one of the two major entertainment newspapers in the United States, spent a full half of the page to evaluate "Grave Robbers": "Grave Robbers" is adapted from director Kang Jianfei's novel of the same name, but according to him, this story is a script that was first made, and then decided to create it into a novel.
Hollywood directors have made many adventure films. If you want to compare one with "Grave Robbers", it must be Spielberg's "Indiana Jones".
The most attractive thing about "Indiana Jones" is the mysterious treasures, thrilling adventures and rich exotic style in the film, which are perfectly reflected in "The Grave Robbers' Chronicles".
If you have to say something different, it is that the style of the film is very different.Adventure films that American audiences have been familiar with in the past have basically had a distinct western style, even "Indiana Jones"."The Tomb Raiders" has a mysterious oriental charm. The hot sale of this film is largely because it refreshes people's consistent impression of adventure films. The novel viewing will inevitably stimulate box office growth...
The film "Hollywood Reporter" is considered a fairly normal, telling the excellence of "Grave Robbers", but it does not praise it too much.
In some other newspapers, some film critics who had read it so happily began to praise it, believing that "The Grave Robbers' Chronicles" is a rare commercial classic.
There are many people who praise them, so naturally some people scold them.Some even scold for the sake of scolding, just picking the bones in the eggs, which can attract attention and show your uniqueness.
Whether it is praise or scolding, it is undeniable that "The Grave Robbers' Chronicles" became popular in the United States, and major newspapers have comments on this video.
"The Grave Robbers' Chronicles", which had a box office of only $16.74 million in the first week, is still far behind "The Mutant Ninja Turtles", which also released on Friday but had a box office of more than $25 million in the first week.
But judging from the box office decline in the second week, "The Grave Robbers" is no worse than "Ninja Turtles".
"The Grave Robbers' Chronicles" had a box office of 15.88 million in the second weekend. Judging from the three-day box office in two weekends, the decline can be said to be negligible. The weekly box office in the second week soared to 29.49 million, and the cumulative box office in the 10-day period in two weeks was US$46.23 million.
Although it is far from the box office of "Teenage Mutant Ninja Turtles" in the first ten days, the box office gap is getting closer after all.
In the third week of release, the decline of "The Grave Robbers" was still very low, with a cumulative box office of US$70.08 million in 17 days.
At this time, "Teenage Mutant Ninja Turtles" has been released for 24 days, with a cumulative box office of 96.88 million. The box office gap between the two movies continues to shorten.
Two and a half weeks later, the 41-day screening of "Teenage Mutant Ninja Turtles" finally finished filming, with a box office of US$12.7 billion in North America.
Perhaps because of the impact of "Grave Robbers' Chronicles", the box office of "Teenage Mutant Ninja Turtles" was more than 8 million less than the original time and space.
"The Grave Robbers" ultimately failed to surpass "Teenage Mutant Ninja Turtles". It was officially released 39 days after its release, with a box office of US$10.8 billion, and is currently ranked third in the North American box office list this year.
The first place is "Teenage Mutant Ninja Turtles", and the second place is "Hunting Red October" produced by Paramount.
However, when the summer and the end of the year arrive, the films are so fierce that the rankings of the three films will drop a lot, but the top ten annual box offices are definitely in place.
Chinese-language films entered the top ten annual box offices in North America, and there are still two or three movies, but "The Grave Robbers" was the first one with a box office of over 100 million yuan.
Although Tsui Hark's "Shushan" was quite popular in Europe a few years ago, he encountered too many Hollywood blockbusters during the late screening in the United States, and the number of screenings was greatly reduced, and the box office in North America was only more than 10 million.
In addition to the quality of the film itself, schedule, publicity and luck are all important.
The promotional offensive of "The Tomb Raiders" was crazy, and the schedule was a spring schedule with less competition. During the same period, only one movie "Teenage Mutant Ninja Turtles" had been released for two weeks to grab the box office, so the box office rose hustle and was not as tragic as Tsui Hark's "Shushan".
In the American media, "The Grave Robbers' Chronicles" has become a popular Oscar for the best foreign language film next year. Not to mention that he can win the award in the end, at least the nomination is certain.
It's a coincidence that "The Grave Robbers' Chronicles" premiered before the Lunar New Year. It just passed the commercial release date of this year's Oscar for the Best Foreign Language Film, and can only apply for the next year's Oscar.
If it was released in Hong Kong a month earlier, "The Grave Robbers" would meet a strong competitor for the best foreign language film "Paradise Cinema" this year.
However, Kang Jianfei has no hope of winning the award. Many movies that make Americans feel fresh can be nominated for the Oscar for Best Foreign Language Film, but the final award is definitely not as good as commercial films. They are all some movies with a very literary style.
Kang Jianfei doesn’t care much about whether he wins the prize or not, because he doesn’t need to rely on trophy to prove himself, and making money is the key.
In order to continue filming and make money, when "The Grave Robbers' Chronicles" was hit in the United States, Kang Jianfei followed Liu Zhenwei to Kuala Lumpur.
This is a villa area built in the 1970s, and most of the residents are rich Chinese.Liu Zhenwei walked on the streets of the community, pointed to the houses on both sides and said to Kang Jianfei.
The entire community is full of two-story small western-style buildings. Over the past ten years, the buildings in the community look a little old, but they are just right for making movies.
In the 1970s, Chinese were the majority population in Kuala Lumpur, and nearly 60% of the population in this Malaysian capital was Chinese.
However, due to various reasons such as policy, Chinese people only account for half of Kuala Lumpur's population, and are still decreasing.
Kang Jianfei walked in this Chinese community, and Chinese signs could be seen everywhere, so he could communicate with someone who spoke Mandarin or Cantonese.
Kang Jianfei pointed to the buildings in front and said: Truman's home can be chosen on this street, and I think those homes are good.However, Truman has to find a place to work again. I don’t know if there is a suitable place in Kuala Lumpur. If it doesn’t work, go back to Hong Kong to take pictures.
No, it should be found.Liu Zhenwei said.
In the next few days, the two of them set the scene.
The male protagonist Chu Men's home was rented from a local Chinese named Chu Chongxin.
Kang Jianfei's movies are very popular in Malaysia, or Hong Kong movies are very popular here. The owner Chu Chongxin happened to be a fan of Kang Jianfei, and the process of renting a house was very easy.
As for the company that Truman usually works in, Kang Jianfei chose a 6-story office building in the center of Kuala Lumpur.
After returning to Hong Kong, Kang Jianfei threw a list full of advertisements to the marketing department of DreamWorks.
The marketing department urinated at a glance, and saw that there were advertisements listed on it of coffee, watches, insurance, cars, tableware, beer, etc., as many as 18 kinds.
There are more than 10 types of implanted advertisements in a movie, and the marketing department can only complain in his heart: Brother, are you making a movie or are you going to shoot an advertisement?
In the film "The World of Truman", Truman lived in a reality TV series since the moment he was born.
The TV series is aired 24 hours a day, and even Truman is broadcast live when he sleeps, with only his wife, Hexiū or using the toilet.
The entire TV series relies on implanting advertisements to make profits, so "Trumen's World" blatantly implants advertising.
From internationally renowned Nestlé Coffee and Patek Philippe watches to Hong Kong insurance companies and Taiwan beer brands, in just half a month, "Trumen's World" has attracted advertising sponsorships of more than 40 million yuan.
As soon as this news came out, it shocked Hong Kong colleagues.
No matter how awesome other directors are, they only sell trailers. They can make a lot of money by selling trailers before the movie starts. This is a very powerful director.
Jackie Chan is favored by advertisers, and the sponsorship fee for the movie can only be obtained by tens of millions of dollars. Kang Jianfei's implanted advertising fee of tens of millions of dollars is another level that is difficult to reach.
And it is even more outrageous in the United States. When it was the hottest, newspapers talked about the movie almost every day, and some American film critics even called it a masterpiece in the history of film.
The American media's praise for "Crouching Tiger, Hidden Dragon" is inevitably a distributor to fuel the fire, but the popularity is more due to the excellent quality of the film itself.
From the perspective of the film's technical level, the photography and soundtrack of "Crouching Tiger, Hidden Dragon" is absolutely the world's top-notch, and the scene of Jade Jiaolong Night Stealing Qingming Sword is perfect.
(By the way, his photographer Bao Dexi is currently on the crew of "The Love of the War between the Ancient and Modern Warriors of Qin" and is a contracted photographer of Oriental Entertainment Agency)
The deeper reason is that Ang Lee repackaged the elements of oriental aesthetics and martial arts, presenting them to Western audiences with a Western value, which makes Western audiences have no obstacles when watching movies.
That's why some people say that Ang Lee's "Crouching Tiger, Hidden Dragon" was filmed for foreigners.
Kang Jianfei's "The Tomb Robbers' Chronicles" is similar to "Crouching Tiger, Hidden Dragon", but he is not as literary as Ang Lee. He abandons the so-called cultural connotation and produces a wonderful commercial film in the Hollywood blockbuster model.
Whether it is Tsui Hark's "Shushan" or Kang Jianfei's "A Chinese Ghost Story", due to cultural barriers, many Chinese people can understand things at a glance, Western audiences seem to have difficulty in experiencing the charm inside.
But "The Grave Robbers' Chronicles" is different. Its story takes place in modern times, and Kang Jianfei does not try to spread any Chinese culture.
When he was making a movie, he only thought about how to tell the story well and how to shoot it so that everyone can enjoy it.
So, Kang Jianfei succeeded because the audience really enjoyed watching it and was still very happy after watching it.
This movie doesn't have to burn your brain, and drinks Coke in a popcorn bucket. While eating and drinking, you can spend two hours happily with your friends' girlfriend.
It is precisely because it is a popcorn commercial film that the American media’s evaluation of "The Grave Robbers' Chronicles" is far less than that of "Crouching Tiger, Hidden Dragon".
But as a high-quality commercial film, it is worthy of American film critics touted by some of them as pens that are spent on money.
"The Hollywood Reporter", one of the two major entertainment newspapers in the United States, spent a full half of the page to evaluate "Grave Robbers": "Grave Robbers" is adapted from director Kang Jianfei's novel of the same name, but according to him, this story is a script that was first made, and then decided to create it into a novel.
Hollywood directors have made many adventure films. If you want to compare one with "Grave Robbers", it must be Spielberg's "Indiana Jones".
The most attractive thing about "Indiana Jones" is the mysterious treasures, thrilling adventures and rich exotic style in the film, which are perfectly reflected in "The Grave Robbers' Chronicles".
If you have to say something different, it is that the style of the film is very different.Adventure films that American audiences have been familiar with in the past have basically had a distinct western style, even "Indiana Jones"."The Tomb Raiders" has a mysterious oriental charm. The hot sale of this film is largely because it refreshes people's consistent impression of adventure films. The novel viewing will inevitably stimulate box office growth...
The film "Hollywood Reporter" is considered a fairly normal, telling the excellence of "Grave Robbers", but it does not praise it too much.
In some other newspapers, some film critics who had read it so happily began to praise it, believing that "The Grave Robbers' Chronicles" is a rare commercial classic.
There are many people who praise them, so naturally some people scold them.Some even scold for the sake of scolding, just picking the bones in the eggs, which can attract attention and show your uniqueness.
Whether it is praise or scolding, it is undeniable that "The Grave Robbers' Chronicles" became popular in the United States, and major newspapers have comments on this video.
"The Grave Robbers' Chronicles", which had a box office of only $16.74 million in the first week, is still far behind "The Mutant Ninja Turtles", which also released on Friday but had a box office of more than $25 million in the first week.
But judging from the box office decline in the second week, "The Grave Robbers" is no worse than "Ninja Turtles".
"The Grave Robbers' Chronicles" had a box office of 15.88 million in the second weekend. Judging from the three-day box office in two weekends, the decline can be said to be negligible. The weekly box office in the second week soared to 29.49 million, and the cumulative box office in the 10-day period in two weeks was US$46.23 million.
Although it is far from the box office of "Teenage Mutant Ninja Turtles" in the first ten days, the box office gap is getting closer after all.
In the third week of release, the decline of "The Grave Robbers" was still very low, with a cumulative box office of US$70.08 million in 17 days.
At this time, "Teenage Mutant Ninja Turtles" has been released for 24 days, with a cumulative box office of 96.88 million. The box office gap between the two movies continues to shorten.
Two and a half weeks later, the 41-day screening of "Teenage Mutant Ninja Turtles" finally finished filming, with a box office of US$12.7 billion in North America.
Perhaps because of the impact of "Grave Robbers' Chronicles", the box office of "Teenage Mutant Ninja Turtles" was more than 8 million less than the original time and space.
"The Grave Robbers" ultimately failed to surpass "Teenage Mutant Ninja Turtles". It was officially released 39 days after its release, with a box office of US$10.8 billion, and is currently ranked third in the North American box office list this year.
The first place is "Teenage Mutant Ninja Turtles", and the second place is "Hunting Red October" produced by Paramount.
However, when the summer and the end of the year arrive, the films are so fierce that the rankings of the three films will drop a lot, but the top ten annual box offices are definitely in place.
Chinese-language films entered the top ten annual box offices in North America, and there are still two or three movies, but "The Grave Robbers" was the first one with a box office of over 100 million yuan.
Although Tsui Hark's "Shushan" was quite popular in Europe a few years ago, he encountered too many Hollywood blockbusters during the late screening in the United States, and the number of screenings was greatly reduced, and the box office in North America was only more than 10 million.
In addition to the quality of the film itself, schedule, publicity and luck are all important.
The promotional offensive of "The Tomb Raiders" was crazy, and the schedule was a spring schedule with less competition. During the same period, only one movie "Teenage Mutant Ninja Turtles" had been released for two weeks to grab the box office, so the box office rose hustle and was not as tragic as Tsui Hark's "Shushan".
In the American media, "The Grave Robbers' Chronicles" has become a popular Oscar for the best foreign language film next year. Not to mention that he can win the award in the end, at least the nomination is certain.
It's a coincidence that "The Grave Robbers' Chronicles" premiered before the Lunar New Year. It just passed the commercial release date of this year's Oscar for the Best Foreign Language Film, and can only apply for the next year's Oscar.
If it was released in Hong Kong a month earlier, "The Grave Robbers" would meet a strong competitor for the best foreign language film "Paradise Cinema" this year.
However, Kang Jianfei has no hope of winning the award. Many movies that make Americans feel fresh can be nominated for the Oscar for Best Foreign Language Film, but the final award is definitely not as good as commercial films. They are all some movies with a very literary style.
Kang Jianfei doesn’t care much about whether he wins the prize or not, because he doesn’t need to rely on trophy to prove himself, and making money is the key.
In order to continue filming and make money, when "The Grave Robbers' Chronicles" was hit in the United States, Kang Jianfei followed Liu Zhenwei to Kuala Lumpur.
This is a villa area built in the 1970s, and most of the residents are rich Chinese.Liu Zhenwei walked on the streets of the community, pointed to the houses on both sides and said to Kang Jianfei.
The entire community is full of two-story small western-style buildings. Over the past ten years, the buildings in the community look a little old, but they are just right for making movies.
In the 1970s, Chinese were the majority population in Kuala Lumpur, and nearly 60% of the population in this Malaysian capital was Chinese.
However, due to various reasons such as policy, Chinese people only account for half of Kuala Lumpur's population, and are still decreasing.
Kang Jianfei walked in this Chinese community, and Chinese signs could be seen everywhere, so he could communicate with someone who spoke Mandarin or Cantonese.
Kang Jianfei pointed to the buildings in front and said: Truman's home can be chosen on this street, and I think those homes are good.However, Truman has to find a place to work again. I don’t know if there is a suitable place in Kuala Lumpur. If it doesn’t work, go back to Hong Kong to take pictures.
No, it should be found.Liu Zhenwei said.
In the next few days, the two of them set the scene.
The male protagonist Chu Men's home was rented from a local Chinese named Chu Chongxin.
Kang Jianfei's movies are very popular in Malaysia, or Hong Kong movies are very popular here. The owner Chu Chongxin happened to be a fan of Kang Jianfei, and the process of renting a house was very easy.
As for the company that Truman usually works in, Kang Jianfei chose a 6-story office building in the center of Kuala Lumpur.
After returning to Hong Kong, Kang Jianfei threw a list full of advertisements to the marketing department of DreamWorks.
The marketing department urinated at a glance, and saw that there were advertisements listed on it of coffee, watches, insurance, cars, tableware, beer, etc., as many as 18 kinds.
There are more than 10 types of implanted advertisements in a movie, and the marketing department can only complain in his heart: Brother, are you making a movie or are you going to shoot an advertisement?
In the film "The World of Truman", Truman lived in a reality TV series since the moment he was born.
The TV series is aired 24 hours a day, and even Truman is broadcast live when he sleeps, with only his wife, Hexiū or using the toilet.
The entire TV series relies on implanting advertisements to make profits, so "Trumen's World" blatantly implants advertising.
From internationally renowned Nestlé Coffee and Patek Philippe watches to Hong Kong insurance companies and Taiwan beer brands, in just half a month, "Trumen's World" has attracted advertising sponsorships of more than 40 million yuan.
As soon as this news came out, it shocked Hong Kong colleagues.
No matter how awesome other directors are, they only sell trailers. They can make a lot of money by selling trailers before the movie starts. This is a very powerful director.
Jackie Chan is favored by advertisers, and the sponsorship fee for the movie can only be obtained by tens of millions of dollars. Kang Jianfei's implanted advertising fee of tens of millions of dollars is another level that is difficult to reach.
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