There are five important movie schedules in the United States, among which the summer and late-year periods (including Thanksgiving and Christmas) are the most powerful.
Generally speaking, good movies will be released in the summer and late-year periods, but this year, the box office competition for the spring season in the United States is extremely fierce.
As the first batch of movies released in the spring, Paramount's "Hunting Red October" swept the spring box office as soon as it was released, with a box office of more than 17 million US dollars in the first weekend.
Such a fierce momentum has caused theaters to continuously increase the film's screening rate, and the release canvases increased from 1,225 yuan to 1,817 yuan.
Due to the increase in screenings in the middle, the box office of "Hunting Red October", a Cold War-themed film, has not dropped but increased in the second and third weeks of its release, and has dominated the weekly box office championship for three consecutive weeks.
It was not until the release of "Teenage Mutant Ninja Turtles", which was invested by Jiahe, and the first weekend box office was over 25 million US dollars, which ended the madness of "Hunting Red October".
The hit screening of "Hunting Red October" lasted until early April, and the final North American box office was more than 122 million US dollars.
The producer of this movie is Paramount. Kang Jianfei, as a shareholder of Paramount, is naturally very popular with this.
Just as "Hunting Red October" was about to fall, "The Grave Robbers' Chronicles", jointly released by Oriental Film Company and Paramount, was finally released as the third batch of movies in the spring.
At this time, "Teenage Mutant Ninja Turtles" has been released for two weeks and has won the weekly box office championship again, with a cumulative box office of US$64.34 million.
"Ninja Turtles" is a comic from Phantom Studio six years ago. It was adapted into an animated film three years ago. It has good popularity among some anime lovers, but it is far from reaching the point that everyone knows.
It was the success of this "Teenage Mutant Ninja Turtles" that allowed the American people and even the people of the world to know the four little turtles and the big rat wearing pajamas all year round.
The movie "Teenage Mutant Ninja Turtles" has not yet been painted, and its various peripheral products have become popular in North America.
Various clothes and toys with the image of Ninja Turtle have begun to sell well, and some game development companies have even reached an agreement with the producers to create electronic games related to Ninja Turtle.
In the long run, the money the peripheral products of "Teenage Mutant Ninja Turtles" actually makes far more money than its box office.
Unfortunately, Zou Wenhuai is only one of the investors in this movie and does not have peripheral copyrights. He can only share some box office revenue and watch others make a lot of money.
When "The Tomb Raiders" was released in the United States, it happened to be the most popular time of "Teenage Mutant Ninja Turtles". It is easy to find young people wearing turtle T-shirts printed on the streets.
As a Chinese-language film, the publicity work of "Grave Robbers" in North America is very difficult, and there are only two things that can arouse the interest of American audiences: one is Kang Jianfei, the director of the film. He is not only the second largest shareholder of the Hollywood giant Paramount, but also an investor in the science fiction blockbuster "Terminator 2" last year; the second is the computer special effects of "Grave Robbers", which is in line with the special effects team of "Terminator 2".
The promotion began a month before the release of "The Grave Robbers' Chronicles".
At that time, the Oscars were just over, and "Terminator 2" won four technical trophys in one go.
In an interview afterwards, James Cameron mentioned Kang Jianfei's new film "Grave Robbers' Chronicles" three times, and said that the special effects of the film is more exciting and advanced than "Terminator 2".
Immediately, some exciting trailers and stills of "The Tomb Raiders" and soft articles about "The Tomb Raiders" becoming popular in East Asia began to appear frequently in American TV channels and movie publications.
Then Kang Jianfei's personal experience was brought out again. He made up the story of how he swam into Hong Kong because he couldn't eat enough, and then he couldn't find a job and went to sleep in public toilets on the street.
But gold always shines. Kang Jianfei wrote the script "Shanghai Bund" at the age of 18, which was appreciated by a TV director, and then published his novel Oriental Knight.
A few months later, Kang Jianfei spent all the money he earned from writing scripts and novels, and filmed a low-cost comedy.
When he was holding the movie copy and hitting walls everywhere, Kang Jianfei finally found an opportunity. This low-cost comedy broke the new box office record of Hong Kong movies in one fell swoop.
These reports were sporadic at the beginning, until later, the American weekly "People" suddenly made a comeback. This mainstream magazine, known as the most suitable for reading on the toilet, not only published a special article about Kang Jianfei, but also used him as the cover character of the issue's magazine.
People magazine focuses on American celebrities and popular culture, and rarely reports on Asian celebrities because few American readers are interested in Asian celebrities.
The reason why Kang Jianfei was reported this time was the result of the release of "Grave Robbers' Chronicles".
"People" Weekly has no interest in Kang Jianfei's career and fame in Asia. What attracted them was Kang Jianfei's other identities, such as the investors and copyright owners of the "Terminator" series of movies, such as Paramount Pictures' second largest shareholder, such as one of the screenwriters of the most popular movie "The Love of Man and Ghost" last Christmas, and the founder of the "Home Imperial" series.
These are the things that American readers are interested in. People Weekly must cater to the preferences of their readers.
The interview was held during the Lunar New Year. A reporter from "People" weekly went to Hong Kong and waited for them to go back to do the manuscript. It was almost the Oscars ceremony.
"The Love of Man and Ghost" and "Terminator 2" are both popular Oscars, and both of these movies are related to Kang Jianfei. It is time for "People" Weekly to publish this exclusive interview at this time.
Perhaps because Kang Jianfei's success is legendary, the weekly magazine "People" spent space to create a biography of Kang Jianfei, which detailed his successful experience over the past ten years.
If translated into Chinese, the title of the entire special report should be "Legendary Decade: From Stowaway to Entertainment Tycoon".
The huge circulation of "People" weekly magazine has its own strong influence. Less than half a month after the magazine was released in this issue, Kang Jianfei, an Asian, once again became a hot topic.
When Kang Jianfei acquired Paramount shares, he missed his face in the United States, and many media reported on his related experiences.
At that time, everyone did know an Asian American who only cares about the entertainment industry. They remembered Kang Jianfei's name afterwards, and most people forgot him completely in a blink of an eye.
This is actually very normal. Everyone is familiar with the popular Hollywood stars, but how many people can remember who are the shareholders and presidents of several major movie giants?
As a mainstream American magazine, "People" Weekly has undoubtedly transformed Kang Jianfei from a celebrity to a star.
The so-called American Dream, equality, freedom, and democracy, are too empty, and a more intuitive understanding is to realize your ideals and change your life through your own efforts and courage.
Kang Jianfei is very in line with the requirements of the American Dream. The most important thing is the legendary and dramatic nature of the businessman from being a penniless to being a wealthy businessman, and more in line with the American Dream that the people expect.
What's even more rare is that Kang Jianfei is still very young, and he is not yet 30 years old.
Moreover, even with the aesthetics of Westerners, Kang Jianfei can be regarded as a handsome guy. "People" Weekly even published a photo of Kang Jianfei punching naked. His body and muscle lines have added countless American female fans to Kang Jianfei.
The report of "People" weekly was a great success, and the effect far exceeded the expectations of the publicity planners. Later, the promotion of the new film "Grave Robbers' Chronicles" naturally went smoothly.
Even some other second- and third-rate American media spontaneously followed the trend to report Kang Jianfei for sales, but the content of the report became varied.
For example, Kang Jianfei's affair is an unspeakable scandal with many Asian actresses.
There are even some gossip tabloids who don’t even have basic common sense, believing that Hong Kong is still implementing polygamy. Kang Jianfei has married more than a dozen beautiful wives, several of whom are Western beauties, which really makes male readers envious, jealous and hateful.
From beginning to end, "The Grave Robbers" spent more than $6 million in North America on a promotional budget, which was also a very high cost in Hollywood at this time.
Although the release of "The Grave Robbers' Chronicles" in the middle of the American Spring Festival period cannot be said to be the focus of everyone's attention, there are also a group of viewers who are curious about Kang Jianfei's new film and want to go to the cinema to see what's going on.
Before its official release, "The Grave Robbers' Chronicles" held several previews and spent money to invite many well-known American film critics.
Thanks to the charm of money and the quality of the film itself, major American film publications have highly praised "Grave Robbers' Chronicles", calling it Indiana Jones of the East, and praised its special effects shots as fake and real.
With such a lot of publicity, "The Grave Robbers' Chronicles" was released in line with the strong momentum of "Teenage Mutant Ninja Turtles", ending the weekly box office championship of "Teenage Mutant Ninja Turtles" with a first weekend box office of 16.74 million.
The three-day box office of 16.74 million yuan on the first weekend is already very amazing for a Chinese-language movie, but with the promotional budget of up to 6 million US dollars, this data is still a bit low.
Kang Jianfei is indeed famous for his exclusive interviews with "People" weekly, and his carpet-like publicity has indeed made many Americans aware of the movie "Grave Robbers".
But the long-standing prejudice has made many Americans subconsciously classify it as a garbage movie after learning that it is a Chinese-language film, and they have no interest in going to the cinema at all.
The release of "The Grave Robbers" in the first weekend in the United States was just beginning to ferment.
It was not until the second week of the screening that this oriental adventure film truly showed its strengths and its good reputation quickly became popular through word of mouth by the audience.
Generally speaking, good movies will be released in the summer and late-year periods, but this year, the box office competition for the spring season in the United States is extremely fierce.
As the first batch of movies released in the spring, Paramount's "Hunting Red October" swept the spring box office as soon as it was released, with a box office of more than 17 million US dollars in the first weekend.
Such a fierce momentum has caused theaters to continuously increase the film's screening rate, and the release canvases increased from 1,225 yuan to 1,817 yuan.
Due to the increase in screenings in the middle, the box office of "Hunting Red October", a Cold War-themed film, has not dropped but increased in the second and third weeks of its release, and has dominated the weekly box office championship for three consecutive weeks.
It was not until the release of "Teenage Mutant Ninja Turtles", which was invested by Jiahe, and the first weekend box office was over 25 million US dollars, which ended the madness of "Hunting Red October".
The hit screening of "Hunting Red October" lasted until early April, and the final North American box office was more than 122 million US dollars.
The producer of this movie is Paramount. Kang Jianfei, as a shareholder of Paramount, is naturally very popular with this.
Just as "Hunting Red October" was about to fall, "The Grave Robbers' Chronicles", jointly released by Oriental Film Company and Paramount, was finally released as the third batch of movies in the spring.
At this time, "Teenage Mutant Ninja Turtles" has been released for two weeks and has won the weekly box office championship again, with a cumulative box office of US$64.34 million.
"Ninja Turtles" is a comic from Phantom Studio six years ago. It was adapted into an animated film three years ago. It has good popularity among some anime lovers, but it is far from reaching the point that everyone knows.
It was the success of this "Teenage Mutant Ninja Turtles" that allowed the American people and even the people of the world to know the four little turtles and the big rat wearing pajamas all year round.
The movie "Teenage Mutant Ninja Turtles" has not yet been painted, and its various peripheral products have become popular in North America.
Various clothes and toys with the image of Ninja Turtle have begun to sell well, and some game development companies have even reached an agreement with the producers to create electronic games related to Ninja Turtle.
In the long run, the money the peripheral products of "Teenage Mutant Ninja Turtles" actually makes far more money than its box office.
Unfortunately, Zou Wenhuai is only one of the investors in this movie and does not have peripheral copyrights. He can only share some box office revenue and watch others make a lot of money.
When "The Tomb Raiders" was released in the United States, it happened to be the most popular time of "Teenage Mutant Ninja Turtles". It is easy to find young people wearing turtle T-shirts printed on the streets.
As a Chinese-language film, the publicity work of "Grave Robbers" in North America is very difficult, and there are only two things that can arouse the interest of American audiences: one is Kang Jianfei, the director of the film. He is not only the second largest shareholder of the Hollywood giant Paramount, but also an investor in the science fiction blockbuster "Terminator 2" last year; the second is the computer special effects of "Grave Robbers", which is in line with the special effects team of "Terminator 2".
The promotion began a month before the release of "The Grave Robbers' Chronicles".
At that time, the Oscars were just over, and "Terminator 2" won four technical trophys in one go.
In an interview afterwards, James Cameron mentioned Kang Jianfei's new film "Grave Robbers' Chronicles" three times, and said that the special effects of the film is more exciting and advanced than "Terminator 2".
Immediately, some exciting trailers and stills of "The Tomb Raiders" and soft articles about "The Tomb Raiders" becoming popular in East Asia began to appear frequently in American TV channels and movie publications.
Then Kang Jianfei's personal experience was brought out again. He made up the story of how he swam into Hong Kong because he couldn't eat enough, and then he couldn't find a job and went to sleep in public toilets on the street.
But gold always shines. Kang Jianfei wrote the script "Shanghai Bund" at the age of 18, which was appreciated by a TV director, and then published his novel Oriental Knight.
A few months later, Kang Jianfei spent all the money he earned from writing scripts and novels, and filmed a low-cost comedy.
When he was holding the movie copy and hitting walls everywhere, Kang Jianfei finally found an opportunity. This low-cost comedy broke the new box office record of Hong Kong movies in one fell swoop.
These reports were sporadic at the beginning, until later, the American weekly "People" suddenly made a comeback. This mainstream magazine, known as the most suitable for reading on the toilet, not only published a special article about Kang Jianfei, but also used him as the cover character of the issue's magazine.
People magazine focuses on American celebrities and popular culture, and rarely reports on Asian celebrities because few American readers are interested in Asian celebrities.
The reason why Kang Jianfei was reported this time was the result of the release of "Grave Robbers' Chronicles".
"People" Weekly has no interest in Kang Jianfei's career and fame in Asia. What attracted them was Kang Jianfei's other identities, such as the investors and copyright owners of the "Terminator" series of movies, such as Paramount Pictures' second largest shareholder, such as one of the screenwriters of the most popular movie "The Love of Man and Ghost" last Christmas, and the founder of the "Home Imperial" series.
These are the things that American readers are interested in. People Weekly must cater to the preferences of their readers.
The interview was held during the Lunar New Year. A reporter from "People" weekly went to Hong Kong and waited for them to go back to do the manuscript. It was almost the Oscars ceremony.
"The Love of Man and Ghost" and "Terminator 2" are both popular Oscars, and both of these movies are related to Kang Jianfei. It is time for "People" Weekly to publish this exclusive interview at this time.
Perhaps because Kang Jianfei's success is legendary, the weekly magazine "People" spent space to create a biography of Kang Jianfei, which detailed his successful experience over the past ten years.
If translated into Chinese, the title of the entire special report should be "Legendary Decade: From Stowaway to Entertainment Tycoon".
The huge circulation of "People" weekly magazine has its own strong influence. Less than half a month after the magazine was released in this issue, Kang Jianfei, an Asian, once again became a hot topic.
When Kang Jianfei acquired Paramount shares, he missed his face in the United States, and many media reported on his related experiences.
At that time, everyone did know an Asian American who only cares about the entertainment industry. They remembered Kang Jianfei's name afterwards, and most people forgot him completely in a blink of an eye.
This is actually very normal. Everyone is familiar with the popular Hollywood stars, but how many people can remember who are the shareholders and presidents of several major movie giants?
As a mainstream American magazine, "People" Weekly has undoubtedly transformed Kang Jianfei from a celebrity to a star.
The so-called American Dream, equality, freedom, and democracy, are too empty, and a more intuitive understanding is to realize your ideals and change your life through your own efforts and courage.
Kang Jianfei is very in line with the requirements of the American Dream. The most important thing is the legendary and dramatic nature of the businessman from being a penniless to being a wealthy businessman, and more in line with the American Dream that the people expect.
What's even more rare is that Kang Jianfei is still very young, and he is not yet 30 years old.
Moreover, even with the aesthetics of Westerners, Kang Jianfei can be regarded as a handsome guy. "People" Weekly even published a photo of Kang Jianfei punching naked. His body and muscle lines have added countless American female fans to Kang Jianfei.
The report of "People" weekly was a great success, and the effect far exceeded the expectations of the publicity planners. Later, the promotion of the new film "Grave Robbers' Chronicles" naturally went smoothly.
Even some other second- and third-rate American media spontaneously followed the trend to report Kang Jianfei for sales, but the content of the report became varied.
For example, Kang Jianfei's affair is an unspeakable scandal with many Asian actresses.
There are even some gossip tabloids who don’t even have basic common sense, believing that Hong Kong is still implementing polygamy. Kang Jianfei has married more than a dozen beautiful wives, several of whom are Western beauties, which really makes male readers envious, jealous and hateful.
From beginning to end, "The Grave Robbers" spent more than $6 million in North America on a promotional budget, which was also a very high cost in Hollywood at this time.
Although the release of "The Grave Robbers' Chronicles" in the middle of the American Spring Festival period cannot be said to be the focus of everyone's attention, there are also a group of viewers who are curious about Kang Jianfei's new film and want to go to the cinema to see what's going on.
Before its official release, "The Grave Robbers' Chronicles" held several previews and spent money to invite many well-known American film critics.
Thanks to the charm of money and the quality of the film itself, major American film publications have highly praised "Grave Robbers' Chronicles", calling it Indiana Jones of the East, and praised its special effects shots as fake and real.
With such a lot of publicity, "The Grave Robbers' Chronicles" was released in line with the strong momentum of "Teenage Mutant Ninja Turtles", ending the weekly box office championship of "Teenage Mutant Ninja Turtles" with a first weekend box office of 16.74 million.
The three-day box office of 16.74 million yuan on the first weekend is already very amazing for a Chinese-language movie, but with the promotional budget of up to 6 million US dollars, this data is still a bit low.
Kang Jianfei is indeed famous for his exclusive interviews with "People" weekly, and his carpet-like publicity has indeed made many Americans aware of the movie "Grave Robbers".
But the long-standing prejudice has made many Americans subconsciously classify it as a garbage movie after learning that it is a Chinese-language film, and they have no interest in going to the cinema at all.
The release of "The Grave Robbers" in the first weekend in the United States was just beginning to ferment.
It was not until the second week of the screening that this oriental adventure film truly showed its strengths and its good reputation quickly became popular through word of mouth by the audience.
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