The top floor is not ordinary now. The daily consumer base is over 3,000, especially after the summer vacation, it is fine on weekdays, but it can basically reach nearly 10,000 on weekends. Before you come, you would never imagine that there are so many rich people in Seoul. Even the rich people in Seoul came here.
It is precisely because the top floor is very popular that the shopping mall downstairs is now completely renewed and has directly transformed into a super high-end store with large luxury luxury counters. Because it is not popular now, and many of them are waiting to go upstairs to play at night, or catch Kaizi (girl) to come down to consume, so the consumption upgrade has long been completed.
Ye Yu is now taking 14 girls from two girls from Zhao Taiwu to visit the shopping mall downstairs as a member of Zhao Taiwu. The main reason is that they are not very hungry, so they go downstairs for a while and then go upstairs to have dinner when they are tired.
MaxMara?Masmara?Why did you suddenly fall in love with this brand?Because Erin Ah, it's OK, it seems that there is a specialty store, so let's go and take a look.
MaxMara is an Italian brand that began in 1951, with founder Archille Maramtti launching his first fashion collection with a camel coat and a pink suit.
MaxMara has developed 32 series of products from 7 brands with different customer groups and different styles so far. Its fashion design is simple and clear lines are presented with exquisite fabrics and tailoring, fully interpreting the fashion spirit of Italy.
The 101801 coat launched in 1981 is a versatile classic. In the following 25 years, it created the myth that the same coat was sold for more than 1.35 million pieces.
It takes 170 processes to make a MaxMara coat, which is extremely rigorous and meticulous, and the fabrics are all produced in Italy.
In 1999, MaxMara was already the largest women's clothing group in Italy. The boss ranked 76th on the global rich list, opened more than 2,000 stores around the world, and entered the Chinese market through agents.
In South Korea, MaxMara is obviously more famous than mainland China, and is also a very well-known coat brand here. But if you want to say it is very popular, it is not enough to be positioned as a medium luxury and light luxury. A T-shirt can be 800 yuan, and a coat starts at least 5,000 yuan, and a price of tens of thousands per piece. Even if South Korea is a developed country, its per capita is more than five times that of mainland China (2010), then no one is short of money and can spend it like this.
Moreover, the per capita in mainland China is a hooligan. It’s just that Beijing, Shanghai, Guangzhou and Shenzhen are not low in income and consumption levels in some strong second-tier cities. The base of rich people alone is far more than that of Japan and South Korea. Therefore, objectively speaking, it also shows that MaxMara has limited popularity and is not very high in brand recognition.
So when Ye Yu proposed that within half a year after the series was broadcast, the same camel coat could be sold in the Asia-Pacific market by one hundred thousand, but the other party did not believe it because their previous single coat was only 1.35 million pieces, and it was the cumulative sales worldwide for several years.
And now...
Other counter stores are not clear about it. The MaxMara store in a high-end store with almost five floors downstairs is actually crowded. Although it is indeed a professional water army marketing campaign, this also indirectly shows that my idea is very accurate and there is no need to start broadcasting. Just some online pictures can directly cause heated discussions and create a strong brand effect.
Looking at MaxMara, who had already started to limit the flow and control the number of people, Lin Yuner and the others were all stunned, especially after watching the modern girl who went out wearing the same camel coat before, they were all stunned by this exaggerated ability to carry goods. At the same time, the look at Oppa became more and more admirable.
Oppa, this is too exaggerated, it hasn't been aired yet.
Normally, if nothing unexpected happens, at least 3,000 coats can be sold in Seoul alone, or even more. If not, they will be sold out overnight. Don’t underestimate the purchasing power of Chinese tourists and Chinese purchasing agents.
The main reason is that the price difference of this coat is very large. The difference between China and South Korea is almost 10,000 yuan. Online marketing and publicity are created. Anyone who is a little smart knows to stock up in advance. The domestic one is not obvious for the time being. There is a huge scissor gap between Japan and South Korea. Those who only buy agents can buy them directly. Ye Yu is very suspicious. Seven out of ten are purchased by fast-witted people.
Mike is now inspecting major stores in Seoul, and there are many other senior executives of the same type of brand owners. They were really shocked. They never dreamed that they were so awesome. No wonder they were described as superstars. With such exaggerated influence and such powerful ability to sell goods, who else can besides superstars?
Erin is really amazing now, and I don’t know if I will have such a glorious moment in the future.
Ye Yu looked at Jin Ji-soo, who looked sweet, pure but ambitious, and thought this little girl was very interesting. She also seemed to be a smart little girl with great ambitions.
Lin Yuner didn't think so much, she asked directly: Oppa, are we just lined up like this?
It doesn't matter to me. Look at you, I'm actually very curious about the actual effect. If you are hungry, then go upstairs to have a meal first.
It's okay, we're not hungry, so let's wait first, so we won't be gone after eating.
These young ladies are not stupid, so they naturally know that they will pay for the price of their purchases when they go in. They go upstairs to have dinner. Not to mention whether there is any inventory at the end. What if Oppa doesn't follow him, you can't really pay for the price by yourself, right?
It's several million per piece.
Ye Yu was clear about these little sisters' little thoughts and knew it in his mind. He didn't mind very much. How much money could he spend?
Moreover, his advantage is not so easy. Now that you take advantage of me, it will naturally be my turn to take advantage of you later. Maybe who will suffer more.
It is precisely because the top floor is very popular that the shopping mall downstairs is now completely renewed and has directly transformed into a super high-end store with large luxury luxury counters. Because it is not popular now, and many of them are waiting to go upstairs to play at night, or catch Kaizi (girl) to come down to consume, so the consumption upgrade has long been completed.
Ye Yu is now taking 14 girls from two girls from Zhao Taiwu to visit the shopping mall downstairs as a member of Zhao Taiwu. The main reason is that they are not very hungry, so they go downstairs for a while and then go upstairs to have dinner when they are tired.
MaxMara?Masmara?Why did you suddenly fall in love with this brand?Because Erin Ah, it's OK, it seems that there is a specialty store, so let's go and take a look.
MaxMara is an Italian brand that began in 1951, with founder Archille Maramtti launching his first fashion collection with a camel coat and a pink suit.
MaxMara has developed 32 series of products from 7 brands with different customer groups and different styles so far. Its fashion design is simple and clear lines are presented with exquisite fabrics and tailoring, fully interpreting the fashion spirit of Italy.
The 101801 coat launched in 1981 is a versatile classic. In the following 25 years, it created the myth that the same coat was sold for more than 1.35 million pieces.
It takes 170 processes to make a MaxMara coat, which is extremely rigorous and meticulous, and the fabrics are all produced in Italy.
In 1999, MaxMara was already the largest women's clothing group in Italy. The boss ranked 76th on the global rich list, opened more than 2,000 stores around the world, and entered the Chinese market through agents.
In South Korea, MaxMara is obviously more famous than mainland China, and is also a very well-known coat brand here. But if you want to say it is very popular, it is not enough to be positioned as a medium luxury and light luxury. A T-shirt can be 800 yuan, and a coat starts at least 5,000 yuan, and a price of tens of thousands per piece. Even if South Korea is a developed country, its per capita is more than five times that of mainland China (2010), then no one is short of money and can spend it like this.
Moreover, the per capita in mainland China is a hooligan. It’s just that Beijing, Shanghai, Guangzhou and Shenzhen are not low in income and consumption levels in some strong second-tier cities. The base of rich people alone is far more than that of Japan and South Korea. Therefore, objectively speaking, it also shows that MaxMara has limited popularity and is not very high in brand recognition.
So when Ye Yu proposed that within half a year after the series was broadcast, the same camel coat could be sold in the Asia-Pacific market by one hundred thousand, but the other party did not believe it because their previous single coat was only 1.35 million pieces, and it was the cumulative sales worldwide for several years.
And now...
Other counter stores are not clear about it. The MaxMara store in a high-end store with almost five floors downstairs is actually crowded. Although it is indeed a professional water army marketing campaign, this also indirectly shows that my idea is very accurate and there is no need to start broadcasting. Just some online pictures can directly cause heated discussions and create a strong brand effect.
Looking at MaxMara, who had already started to limit the flow and control the number of people, Lin Yuner and the others were all stunned, especially after watching the modern girl who went out wearing the same camel coat before, they were all stunned by this exaggerated ability to carry goods. At the same time, the look at Oppa became more and more admirable.
Oppa, this is too exaggerated, it hasn't been aired yet.
Normally, if nothing unexpected happens, at least 3,000 coats can be sold in Seoul alone, or even more. If not, they will be sold out overnight. Don’t underestimate the purchasing power of Chinese tourists and Chinese purchasing agents.
The main reason is that the price difference of this coat is very large. The difference between China and South Korea is almost 10,000 yuan. Online marketing and publicity are created. Anyone who is a little smart knows to stock up in advance. The domestic one is not obvious for the time being. There is a huge scissor gap between Japan and South Korea. Those who only buy agents can buy them directly. Ye Yu is very suspicious. Seven out of ten are purchased by fast-witted people.
Mike is now inspecting major stores in Seoul, and there are many other senior executives of the same type of brand owners. They were really shocked. They never dreamed that they were so awesome. No wonder they were described as superstars. With such exaggerated influence and such powerful ability to sell goods, who else can besides superstars?
Erin is really amazing now, and I don’t know if I will have such a glorious moment in the future.
Ye Yu looked at Jin Ji-soo, who looked sweet, pure but ambitious, and thought this little girl was very interesting. She also seemed to be a smart little girl with great ambitions.
Lin Yuner didn't think so much, she asked directly: Oppa, are we just lined up like this?
It doesn't matter to me. Look at you, I'm actually very curious about the actual effect. If you are hungry, then go upstairs to have a meal first.
It's okay, we're not hungry, so let's wait first, so we won't be gone after eating.
These young ladies are not stupid, so they naturally know that they will pay for the price of their purchases when they go in. They go upstairs to have dinner. Not to mention whether there is any inventory at the end. What if Oppa doesn't follow him, you can't really pay for the price by yourself, right?
It's several million per piece.
Ye Yu was clear about these little sisters' little thoughts and knew it in his mind. He didn't mind very much. How much money could he spend?
Moreover, his advantage is not so easy. Now that you take advantage of me, it will naturally be my turn to take advantage of you later. Maybe who will suffer more.
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