I still have some understanding of the layering and positioning of luxury brands. First of all, I want to explain that there is no such thing as first-tier and second-tier luxury goods, nor is there any strict light luxury. Light luxury is the statement of the media and the Internet. There is no such statement in the real fashion circle.
Luxury goods generally start with medium luxury. The so-called medium luxury refers to luxury brands that position the middle class. The main consumer group is the middle class, not the middle class.
High-luxury is positioned as a high-net-worth elite group. Industry elite professional managers such as senior executives and senior partners of some large companies do not mean high-quality luxury goods. There is really no such statement.
A brand has many product lines, and the categories they are good at are different, and there are prices at all. The so-called Chinese luxury brands also have ready-to-wear clothes worth tens of thousands or even hundreds of thousands. Can this be the same?
This is the first time Yang Mi and the others have heard this statement, but then they think it is indeed very reasonable. Similar to the light luxury brand in many people's impression, the price starts from a thousand yuan, which is 10,000 or 20,000 yuan, and there are rarely ready-to-wear for more than 20,000 yuan.
But the Zhonglu brand is different. Although there are two or three thousand ready-to-wear clothes, the most expensive one may be hundreds of thousands or even millions, which is not inferior to those high-end main series. If this is only considered mid-range, why are it still produced? Isn’t it good for rich people to buy high-end luxury with the same money?
Dilraba didn't know this at all. The LV in her hand was still a birthday gift from her good sister Nazha. A bucket bag that is not too expensive can be given, but she is definitely embarrassed to accept it. Friendship mixed with too much material can easily deteriorate. Although she is an ordinary person, Dilraba is still arrogant and ambitious.
Is LV considered luxury?What is the top luxury?
Top luxury brands are targeted at the wealthy group. In developed countries in Europe and the United States, the standard for high-net-worth families is families with annual income of more than one million US dollars and net assets of more than ten million US dollars. Therefore, high-luxury brands such as LV and Dior are capable of spending, and occasionally they can spend tens of thousands or hundreds of thousands of dollars to buy some more expensive high-end products from these brands.
The rich group is a family with an annual income of more than 5 million US dollars and a net worth of more than 30 million US dollars. This is the threshold. In fact, many people will count their net worth over 100 million US dollars as this group. After all, wealth and net worth are two different things. Many rich people are very tall and have strong consumption ability, but their net worth may not be too high. They make more money and spend more. They are generally invested with other people's money or bank money.
In addition to some high-quality products that focus on one field and some niche brands that only serve a very small number of wealthy groups, world-class luxury brands can be roughly summarized by six blue blood and eight red blood brands.
The Blue Blood Noble "derived from the Spanish royal family. The ancient Spanish Castile nobles claimed that their bloodline was the most noble and pure, with blue blood flowing. Later, people often used blue blood to describe European aristocrats and intelligent elites. For example, the Ten Blue Bloods of the Bourlington Club members who were born in Harvard must have pure blue bloodline to join the club.
Here I will give you a brief introduction to the science: Ancient nobles often used silverware, which could easily lead to silver poisoning over a long period of time.
It may also be because of this that the blood vessels faintly reveal blue, and they are called the Blue Blood Noble.
At that time, the nobles would often proudly roll up their sleeves and show the blue venous blood vessels clearly visible on their snow-white forearms. In fact, they were just silver poisoning, not as evil as the outside world.
However, because of this kind of worship of blood and aristocrats, the fashion circle has since had the sayings of six blue blood and eight red blood, which have always been the industry yardsticks for measuring model strength and commercial value.
The world's authoritative model website http://Mdelscm (MDC for short) selected the six most representative brands in order to measure the performance of models and made them blue blood brands.
There are eight other brands. Although they are not listed in the six major blue bloods, they also play a very important role in the achievements of the fashion industry. These eight brands are called the eight major red bloods.
The determination of blue blood and red blood has nothing to do with whether these brands themselves have a long history, whether the brand is excellent, or whether the design is good or not. It is more of a positioning brand effect.
The six major blue blood brands are: CHANEL (Chanel), DIOR (Dio), LV (Louis Vuitton), GUCCI (Gucci), PRADA (Prada), and CK.
Among them, CK is an American fashion brand. It was founded in 1968 and is the founder of the same name designer Calvin Klein. It has won four consecutive well-known clothing awards.
CK is not all blue-blooded. Only the high-end fashion Calvin Klein cllectin series can be called blue-blooded. Its sub-line and other sub-brands may not even be considered luxury goods, so it has been marketed as a light luxury. In fact, it is the so-called high-end fashion item, which is beyond the scope of luxury goods.
The eight red bloods are: GIVENCHY, GIORGIO ARMANI, SAINTLAURENT, VALENTION, VERSACE, HERMES, LANVIN, LANVIN, and BURBERRY.
Here I want to focus on the Hermes brand. It is not blue blood. Although Hermes' bags are the top-notch and absolutely luxurious, other products except bags are not of grade enough, so they only have eight red bloods in ready-to-wear, which is one level lower than the six blue bloods.
These brands also have many sub-brands and sub-lines, such as Armani's EA7 and AX, which are not considered luxury goods. Although the series called online are light luxury, in fact, this is just high-end fashion items, which are beyond the scope of luxury goods.
Hugo Boss and Raf Lauren, who are more famous and regarded by many Chinese as representative brands of light luxury brands, are actually goalkeepers of luxury brands.
Especially Hugo Bosch, the one that is more positioned than it is the luxury brand, and it is definitely not a luxury brand. If you are attending some awards ceremony or more formal occasions in Europe and the United States, if you want to choose a dress, it is best to refer to the six blue blood and eight red blood ready-to-wear I mentioned before.
As for the endorsement, it is indeed difficult to endorse senior Yifei's Dior Nectar. It is difficult for ordinary Asian actresses to get in touch with. They are not considered small endorsements in Hollywood. This is considered a serious and luxurious endorsement.
As for other actresses in the circle, if you really want to enter the fashion circle and improve your commercial value, you can actually start by endorsing the sub-line of these brands. The difficulty will be much lower. There have been precedents before. You can get it by spending some effort. Once you have a good response after endorsement, the probability of turning from a sub-line to a regular level is very high.
Many new generations of young actors in Hollywood have basically used similar methods to find ways to endorse some sub-brands, and then expand their influence and commercial value through them, and slowly become a regular one. This is the correct way to endorse big brands in the fashion circle.
Luxury goods generally start with medium luxury. The so-called medium luxury refers to luxury brands that position the middle class. The main consumer group is the middle class, not the middle class.
High-luxury is positioned as a high-net-worth elite group. Industry elite professional managers such as senior executives and senior partners of some large companies do not mean high-quality luxury goods. There is really no such statement.
A brand has many product lines, and the categories they are good at are different, and there are prices at all. The so-called Chinese luxury brands also have ready-to-wear clothes worth tens of thousands or even hundreds of thousands. Can this be the same?
This is the first time Yang Mi and the others have heard this statement, but then they think it is indeed very reasonable. Similar to the light luxury brand in many people's impression, the price starts from a thousand yuan, which is 10,000 or 20,000 yuan, and there are rarely ready-to-wear for more than 20,000 yuan.
But the Zhonglu brand is different. Although there are two or three thousand ready-to-wear clothes, the most expensive one may be hundreds of thousands or even millions, which is not inferior to those high-end main series. If this is only considered mid-range, why are it still produced? Isn’t it good for rich people to buy high-end luxury with the same money?
Dilraba didn't know this at all. The LV in her hand was still a birthday gift from her good sister Nazha. A bucket bag that is not too expensive can be given, but she is definitely embarrassed to accept it. Friendship mixed with too much material can easily deteriorate. Although she is an ordinary person, Dilraba is still arrogant and ambitious.
Is LV considered luxury?What is the top luxury?
Top luxury brands are targeted at the wealthy group. In developed countries in Europe and the United States, the standard for high-net-worth families is families with annual income of more than one million US dollars and net assets of more than ten million US dollars. Therefore, high-luxury brands such as LV and Dior are capable of spending, and occasionally they can spend tens of thousands or hundreds of thousands of dollars to buy some more expensive high-end products from these brands.
The rich group is a family with an annual income of more than 5 million US dollars and a net worth of more than 30 million US dollars. This is the threshold. In fact, many people will count their net worth over 100 million US dollars as this group. After all, wealth and net worth are two different things. Many rich people are very tall and have strong consumption ability, but their net worth may not be too high. They make more money and spend more. They are generally invested with other people's money or bank money.
In addition to some high-quality products that focus on one field and some niche brands that only serve a very small number of wealthy groups, world-class luxury brands can be roughly summarized by six blue blood and eight red blood brands.
The Blue Blood Noble "derived from the Spanish royal family. The ancient Spanish Castile nobles claimed that their bloodline was the most noble and pure, with blue blood flowing. Later, people often used blue blood to describe European aristocrats and intelligent elites. For example, the Ten Blue Bloods of the Bourlington Club members who were born in Harvard must have pure blue bloodline to join the club.
Here I will give you a brief introduction to the science: Ancient nobles often used silverware, which could easily lead to silver poisoning over a long period of time.
It may also be because of this that the blood vessels faintly reveal blue, and they are called the Blue Blood Noble.
At that time, the nobles would often proudly roll up their sleeves and show the blue venous blood vessels clearly visible on their snow-white forearms. In fact, they were just silver poisoning, not as evil as the outside world.
However, because of this kind of worship of blood and aristocrats, the fashion circle has since had the sayings of six blue blood and eight red blood, which have always been the industry yardsticks for measuring model strength and commercial value.
The world's authoritative model website http://Mdelscm (MDC for short) selected the six most representative brands in order to measure the performance of models and made them blue blood brands.
There are eight other brands. Although they are not listed in the six major blue bloods, they also play a very important role in the achievements of the fashion industry. These eight brands are called the eight major red bloods.
The determination of blue blood and red blood has nothing to do with whether these brands themselves have a long history, whether the brand is excellent, or whether the design is good or not. It is more of a positioning brand effect.
The six major blue blood brands are: CHANEL (Chanel), DIOR (Dio), LV (Louis Vuitton), GUCCI (Gucci), PRADA (Prada), and CK.
Among them, CK is an American fashion brand. It was founded in 1968 and is the founder of the same name designer Calvin Klein. It has won four consecutive well-known clothing awards.
CK is not all blue-blooded. Only the high-end fashion Calvin Klein cllectin series can be called blue-blooded. Its sub-line and other sub-brands may not even be considered luxury goods, so it has been marketed as a light luxury. In fact, it is the so-called high-end fashion item, which is beyond the scope of luxury goods.
The eight red bloods are: GIVENCHY, GIORGIO ARMANI, SAINTLAURENT, VALENTION, VERSACE, HERMES, LANVIN, LANVIN, and BURBERRY.
Here I want to focus on the Hermes brand. It is not blue blood. Although Hermes' bags are the top-notch and absolutely luxurious, other products except bags are not of grade enough, so they only have eight red bloods in ready-to-wear, which is one level lower than the six blue bloods.
These brands also have many sub-brands and sub-lines, such as Armani's EA7 and AX, which are not considered luxury goods. Although the series called online are light luxury, in fact, this is just high-end fashion items, which are beyond the scope of luxury goods.
Hugo Boss and Raf Lauren, who are more famous and regarded by many Chinese as representative brands of light luxury brands, are actually goalkeepers of luxury brands.
Especially Hugo Bosch, the one that is more positioned than it is the luxury brand, and it is definitely not a luxury brand. If you are attending some awards ceremony or more formal occasions in Europe and the United States, if you want to choose a dress, it is best to refer to the six blue blood and eight red blood ready-to-wear I mentioned before.
As for the endorsement, it is indeed difficult to endorse senior Yifei's Dior Nectar. It is difficult for ordinary Asian actresses to get in touch with. They are not considered small endorsements in Hollywood. This is considered a serious and luxurious endorsement.
As for other actresses in the circle, if you really want to enter the fashion circle and improve your commercial value, you can actually start by endorsing the sub-line of these brands. The difficulty will be much lower. There have been precedents before. You can get it by spending some effort. Once you have a good response after endorsement, the probability of turning from a sub-line to a regular level is very high.
Many new generations of young actors in Hollywood have basically used similar methods to find ways to endorse some sub-brands, and then expand their influence and commercial value through them, and slowly become a regular one. This is the correct way to endorse big brands in the fashion circle.
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