Originally, it was very appropriate to play "Youth" and it was not a big problem to contact some theaters. Even if the painting has not been officially released, the president Zhang Bin refused. Not only did he not choose a Chinese movie, he also directly chose a Hollywood movie. The most bizarre thing is that this movie turned out to be a classic movie "Batman: The Dark Knight" in the DC Universe. Are you sure you are not slapping in the face in public?
Play DC movies in front of the Marvel Expedition Team?
This is a bad idea that I could only come up with after eating Sanlu milk powder for decades. If it weren't for the proposal of President Zhang Bin, I would probably have been slapped to death by the people in the club, which is really out of the blueprint.
So you are just newcomers in the circle who are nothing. You don’t understand movies at all. Forget Marvel. Marvel has not yet reached the level of BE aesthetics, and it is just a family-friendly movie. Among other most representative Hollywood movies, Batman Dark Knight has the most BE aesthetic beauty. Believe me, I can make those Marvel people kneel on the ground and call them dad.
Open classes are not as simple as having a movie and just explaining and analyzing the movie. Some open classes that focus on research on topics in a certain aspect will not even show the complete movie. They will be edited twice and re-edited based on the topic and their own understanding of the movie. Therefore, the current movie editing work is done by Ye Yu, and others prepare the venue and related topic materials according to his requirements.
Unlike the BE Aesthetic Society, which suddenly became busy, other students and film and television-related clubs are very excited now. Some old clubs have existed for a long time and have a great influence. They are actually dissatisfied with giving open classes to a new club like BE Aesthetic Society. They have been actively striving for it before, but it is indeed nothing new and looks too ordinary. This is also the reason why the school finally decided to let the BE Aesthetic Society appear to represent the school.
As the largest theater owner in the mainland, Cai Yanzhi has naturally cooperated with Marvel a lot. After all, theaters are mainly screening platforms and have strategic cooperation with large film and television companies. No matter how powerful a movie giant like Marvel is, no matter how powerful it is, it is necessary to have a good relationship with theater giants. Otherwise, if you really want to punish you, although the other party will be affected to a certain extent, it is definitely a lose-lose situation, so appropriate concessions are also necessary.
Imported movies and domestic movies are naturally different accounting sharing models.
The calculation method of box office sharing for domestic movies is relatively simple.
According to the process, after the total box office statistics are completed, the first thing we need to do is to remove the service fee.
The so-called service fee is the expenses of maintaining the ticketing system during the movie screening. These fees account for relatively high proportion of the overall box office, but when the total box office reaches a very high number, the total amount of the service fee is not small.
However, service fees have always been a relatively gray area, because the theaters have considerable autonomy in pricing in this part. For example, when "Avengers 4" (this is the most representative, so use this example) was first released, many news about sky-high service fees were reported across the country, which also attracted the attention of regulators, thus taking control and suppressing this evil wind.
The service fee for general commercial films is about 5%-7%. If a movie has a box office of 1 billion and the service fee is 6%, then the actual box office is only 9.4 billion.
In the real box office of 9.4 billion, the film also has to pay a special business tax of 33% and a special fund for national film industry development to the state, and the remaining 917% is the shareable box office (net box office).
In other words, a movie with a service fee of 1 billion yuan, only about 86.2 billion yuan can be used to reward meritorious officials from all sides for their merits.
There will be two situations at this time:
The first type is that the total box office is less than 600 million yuan, the theaters charge 57%, the producers + publicity and distribution parties charge 40%-42%, and the China Film Number also requires a distribution agency fee ranging from 1%-3% (the box office is charged 3% within 0.5 billion yuan, the box office is charged 2% within 0.5-300 million yuan, and the box office is charged 1% within 300 million to 600 million yuan).
The second case is that the total box office is higher than 600 million, which is the case we have given an example. Then China Film Digital does not receive and receive agency fees, so the box office will be charged 57% by theaters, and the producer + publicity and distribution party will be charged 43%.
The share of the promotional and producers is generally negotiated by the producers and producers themselves. The sharing methods are diverse, such as buyouts, fixed proportions, guaranteed distribution, etc. However, generally speaking, the proportion of the profits of the promotional and producers account for between 5% and 15%. If the average value is taken, the producers' income needs to be reduced by another 10%.
For a movie with a box office of 1 billion, the profits obtained by the producers are 10x094 (remove service fees) x0917 (remove business taxes and special funds) x033 (remove promotion and distribution fees) ≈28.4 billion.
Since the film service fee was not included in the box office in previous years, according to the above formula, it can be seen that the producer's revenue accounts for about one-third of the total box office, which is why there have been rumors that a movie wants to make a profit, the box office must be at least three times the cost.
The sharing of imported films is somewhat different from that of domestic films. According to the agreement to release films in China signed in 2012, the share of the US producers in China's box office is 25%. In other words, according to the box office of "Avengers 4" in China's 42.4 billion yuan, Marvel can theoretically get a box office of about 9.1 billion yuan.
But this is still overestimated.
The calculation of the movie share ratio mentioned above is the ordinary cinema screening mode of ordinary movies.
It can be seen from the 57% share of theaters that theaters have a considerable say in box office share.
Therefore, in some special theaters, such as 3D, IMAX and other theaters, the construction cost will be included in the theater when calculating the accounting ratio. Therefore, the proportion of special effects movies like "Avengers 4" that should be handed over to the theater will only be higher.
At the same time, considering that the cost of film promotion and distribution is getting higher and higher, the funds invested by the publisher and wanted to gain will only be higher. Overall, although the proportion of imported films with agreements is 25%, the actual proportion is still lower than this data.
Therefore, "Avengers 4" seems to have a box office of more than 4.2 billion yuan, but what Marvel can take will not exceed 900 million yuan.
In contrast, the domestic film "Operation Red Sea", which has a box office of only 364.8 billion, can also receive more than 1 billion in dividends according to the share ratio.
In this regard, national policies can also take good care of domestic films.
However, this leads to a problem. Screening of imported movies at the same box office makes money than domestic movies. Among them, Hollywood movies are the absolute big players among all imported movies. Including some public relations fees, the actual profit at the same box office is about 15 times that of domestic movies. This is also the reason why domestic mainstream theaters support Hollywood blockbusters and like to introduce large-scale Hollywood productions to give more golden films.
Doing business is to make money. Who will not be able to get along with money? This is also another major reason why Hollywood movies can dump the world and successfully occupy the world. It is completely dumping at low prices, with the most expensive capital, the most top technology, the lowest share. What are the most popular movies in general regions that compete with Hollywood movies?
Play DC movies in front of the Marvel Expedition Team?
This is a bad idea that I could only come up with after eating Sanlu milk powder for decades. If it weren't for the proposal of President Zhang Bin, I would probably have been slapped to death by the people in the club, which is really out of the blueprint.
So you are just newcomers in the circle who are nothing. You don’t understand movies at all. Forget Marvel. Marvel has not yet reached the level of BE aesthetics, and it is just a family-friendly movie. Among other most representative Hollywood movies, Batman Dark Knight has the most BE aesthetic beauty. Believe me, I can make those Marvel people kneel on the ground and call them dad.
Open classes are not as simple as having a movie and just explaining and analyzing the movie. Some open classes that focus on research on topics in a certain aspect will not even show the complete movie. They will be edited twice and re-edited based on the topic and their own understanding of the movie. Therefore, the current movie editing work is done by Ye Yu, and others prepare the venue and related topic materials according to his requirements.
Unlike the BE Aesthetic Society, which suddenly became busy, other students and film and television-related clubs are very excited now. Some old clubs have existed for a long time and have a great influence. They are actually dissatisfied with giving open classes to a new club like BE Aesthetic Society. They have been actively striving for it before, but it is indeed nothing new and looks too ordinary. This is also the reason why the school finally decided to let the BE Aesthetic Society appear to represent the school.
As the largest theater owner in the mainland, Cai Yanzhi has naturally cooperated with Marvel a lot. After all, theaters are mainly screening platforms and have strategic cooperation with large film and television companies. No matter how powerful a movie giant like Marvel is, no matter how powerful it is, it is necessary to have a good relationship with theater giants. Otherwise, if you really want to punish you, although the other party will be affected to a certain extent, it is definitely a lose-lose situation, so appropriate concessions are also necessary.
Imported movies and domestic movies are naturally different accounting sharing models.
The calculation method of box office sharing for domestic movies is relatively simple.
According to the process, after the total box office statistics are completed, the first thing we need to do is to remove the service fee.
The so-called service fee is the expenses of maintaining the ticketing system during the movie screening. These fees account for relatively high proportion of the overall box office, but when the total box office reaches a very high number, the total amount of the service fee is not small.
However, service fees have always been a relatively gray area, because the theaters have considerable autonomy in pricing in this part. For example, when "Avengers 4" (this is the most representative, so use this example) was first released, many news about sky-high service fees were reported across the country, which also attracted the attention of regulators, thus taking control and suppressing this evil wind.
The service fee for general commercial films is about 5%-7%. If a movie has a box office of 1 billion and the service fee is 6%, then the actual box office is only 9.4 billion.
In the real box office of 9.4 billion, the film also has to pay a special business tax of 33% and a special fund for national film industry development to the state, and the remaining 917% is the shareable box office (net box office).
In other words, a movie with a service fee of 1 billion yuan, only about 86.2 billion yuan can be used to reward meritorious officials from all sides for their merits.
There will be two situations at this time:
The first type is that the total box office is less than 600 million yuan, the theaters charge 57%, the producers + publicity and distribution parties charge 40%-42%, and the China Film Number also requires a distribution agency fee ranging from 1%-3% (the box office is charged 3% within 0.5 billion yuan, the box office is charged 2% within 0.5-300 million yuan, and the box office is charged 1% within 300 million to 600 million yuan).
The second case is that the total box office is higher than 600 million, which is the case we have given an example. Then China Film Digital does not receive and receive agency fees, so the box office will be charged 57% by theaters, and the producer + publicity and distribution party will be charged 43%.
The share of the promotional and producers is generally negotiated by the producers and producers themselves. The sharing methods are diverse, such as buyouts, fixed proportions, guaranteed distribution, etc. However, generally speaking, the proportion of the profits of the promotional and producers account for between 5% and 15%. If the average value is taken, the producers' income needs to be reduced by another 10%.
For a movie with a box office of 1 billion, the profits obtained by the producers are 10x094 (remove service fees) x0917 (remove business taxes and special funds) x033 (remove promotion and distribution fees) ≈28.4 billion.
Since the film service fee was not included in the box office in previous years, according to the above formula, it can be seen that the producer's revenue accounts for about one-third of the total box office, which is why there have been rumors that a movie wants to make a profit, the box office must be at least three times the cost.
The sharing of imported films is somewhat different from that of domestic films. According to the agreement to release films in China signed in 2012, the share of the US producers in China's box office is 25%. In other words, according to the box office of "Avengers 4" in China's 42.4 billion yuan, Marvel can theoretically get a box office of about 9.1 billion yuan.
But this is still overestimated.
The calculation of the movie share ratio mentioned above is the ordinary cinema screening mode of ordinary movies.
It can be seen from the 57% share of theaters that theaters have a considerable say in box office share.
Therefore, in some special theaters, such as 3D, IMAX and other theaters, the construction cost will be included in the theater when calculating the accounting ratio. Therefore, the proportion of special effects movies like "Avengers 4" that should be handed over to the theater will only be higher.
At the same time, considering that the cost of film promotion and distribution is getting higher and higher, the funds invested by the publisher and wanted to gain will only be higher. Overall, although the proportion of imported films with agreements is 25%, the actual proportion is still lower than this data.
Therefore, "Avengers 4" seems to have a box office of more than 4.2 billion yuan, but what Marvel can take will not exceed 900 million yuan.
In contrast, the domestic film "Operation Red Sea", which has a box office of only 364.8 billion, can also receive more than 1 billion in dividends according to the share ratio.
In this regard, national policies can also take good care of domestic films.
However, this leads to a problem. Screening of imported movies at the same box office makes money than domestic movies. Among them, Hollywood movies are the absolute big players among all imported movies. Including some public relations fees, the actual profit at the same box office is about 15 times that of domestic movies. This is also the reason why domestic mainstream theaters support Hollywood blockbusters and like to introduce large-scale Hollywood productions to give more golden films.
Doing business is to make money. Who will not be able to get along with money? This is also another major reason why Hollywood movies can dump the world and successfully occupy the world. It is completely dumping at low prices, with the most expensive capital, the most top technology, the lowest share. What are the most popular movies in general regions that compete with Hollywood movies?
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