I know that after you see the popularity of "The Untamed", you are very envious of such a type, but is it meaningful?It is a matter of time before this type of ban is banned, and it will be affected by the platform. I don’t object to appropriately selling corruption, but specializing in filming such dramas is still a S-level investment, or even S+, and there is no need to discuss it. IQIYI will not accept it. Making money is never the most important thing, the pattern is.
Ye Yu was very rude at the meeting. He knew more about the virtues of these people in the circle than anyone else. His favorite thing was to follow the trend and plagiarize and stir up rehabilitation.
Now that I see "The Untamed" becoming popular, everyone is thinking about it.
After all, there are so many novels with similar themes on Hongxiu, and finding a few books may not be worse than the Untamed.
But this type actually has risks, and it is easy to kill the entire category.
The reason is very simple. Such a distorted setting of gay men and transitions does not conform to mainstream values. The most important thing is that this thing has a great impact and is easily one-size-fits-all.
What is one-size-fits-all?
For example, Bai Zhen has similar plots and settings in Three Life Three Worlds Ten Miles of Peach Blossoms. Although the film and television dramas were not filmed directly like this, the original work was there, and now it can be filmed like this. But after that, it became a big deal and was cut off from the top. The peach blossoms in Three Life Three Worlds Ten Miles of Peach Blossoms were cold. They were either taken off the shelves or cut out to the point of being unrecognizable.
At the same time, the ancient ornaments and fairy puppets will strictly review this aspect. Not to mention the edge balls, many of them are just ordinary bachelor’s love, and investment of hundreds of millions of yuan may not be done because they cannot pass the review and are wasted.
For example, if you want to highlight the brotherhood between Lin Jingyu and Zhang Xiaofan, you will be greatly restricted. This will not be worth the loss. It is not that you can only make money by filming charlatans.
Tangren and other film and television production companies that cooperated with other film and television production companies are actually not very grateful for Ye Yu's warnings and reminders, and they are a little uncomfortable, including executives on iQiyi, so now they mainly focus on Cai Yanzhi.
After all, this is the real boss, and she has the final say.
I think what Wenshan said makes sense, there is no need to take risks like this. It is their business that Tencent does not do paid on-demand broadcasting, just like they are willing to do advanced on-demand broadcasting, and they play their own things.
And in the final analysis, I am the one who actually invested money. If the review is too boring to broadcast, who will be counted for the losses of at least several hundred million yuan?Whether you pay this money or I pay it? From the perspective of risk, I can't make such an investment, and there is no need to discuss it.
Most domestic film and television companies use other people's money to film movies, unless they really can't invest and fool the enemy. Well, investors, otherwise they will rarely invest in full.
Most of them first use some money to build the project and crew, and then use the project and the trailer to fool the project. This is how the so-called investment of hundreds of millions of yuan is fooled. This is also the real reason why iQiyi and Tencent often invest hundreds of millions of yuan in the past.
iQiyi was originally the largest investor, but now it has been changed. iQiyi only works as a platform and no longer involves investment in film and television dramas.
The reason is very simple. The problem of oil and water corruption behind this is too serious. Those executives and project leaders are not aiming at the drama itself at all. They will add a lot of extra budgets for no reason and no longer guarantee the quality of the content. Once the bottom line is broken, it will no longer exist. As long as you reach out and make money and sleep with the young actresses, you will only fall deeper and deeper and will not wake up. If that is the case, why should I continue to cheat people?
The money burns?
But investment companies and investors still need them, so like movies, there are often special investment meetings, hosted by Cai Yanzhi himself, and will be involved through the operations of Bona and other media companies under her.
Therefore, the attitude and suggestions of Ye Yu, the consultant, are very important. He thinks that this type is risky and inappropriate. If you can't get the investment, the platform may not accept it.
After all, whose money is not money, you should make all the money you should make first. You don’t have to bear the risks yourself. Of course, you don’t need to consider too many risks.
Investors and platforms are not good, so iQiyi is not Tencent today, and it will emphasize risk control more.
If you don’t ask Cai Yanzhi to invest in it, you can still get it, but Xiaoma gave birth to it and will not attract traffic and promote it at all. Now there is no shortage of popular TV series that want to go to iQiyi to make paid on-demand broadcasts and get a share, but the traffic and recommendation positions are limited, and you will definitely pay more attention to projects and dramas that are more helpful to yourself.
At the same time, many film and television companies are small and medium-sized, which means they have very limited production capabilities and cannot shoot multiple dramas at the same time. They may only shoot two dramas at the same time, with a production of no more than five movies a year. When encountering S+ projects, they may only have two movies a year, and they can even guarantee one movie. They all go to film the dramas that my platform doesn’t want, and they all go to make dollars. What’s the use of me?
Could it be that you really expect the little profit you made in filming dramas?
This is also the helplessness of the satellite company's subsidiary. Everything is for the parent company's service. The fundamental reason why the parent company invests in you and supports you is just because it requires you. It does not really hope that you can make more money by operating independently. That is secondary.
Many film and television companies have signed betting agreements, and making more money is very helpful for their dividends and future development, so they must be a little unhappy.
But your arm can't twist your thighs. This is not to tell you, not to discuss with you.If you can't get investment or even platform support, you can only bow your head honestly and follow Ye Yu's suggestions.
Otherwise, they can only choose to withdraw the shares and redeem the shares in Cai Yanzhi at the current valuation. This money is a lot, and it can even emptiate many small and medium-sized film and television companies directly. They can't afford the money even if they sell it. After all, these valuations themselves are extremely weak.
As for what good things are you thinking based on the original investment, is there such a cheap good thing?Do you think the betting contract is just a fun and beautiful one?
At the same time, you may not be able to make money after filming a drama, and it will definitely be broadcast normally, especially those who are relatively sensitive to cross-line. Just looking for relationships and passing review requires sufficient strong connections and capital support. Generally, small companies have few connections and capital.
Ye Yu was very rude at the meeting. He knew more about the virtues of these people in the circle than anyone else. His favorite thing was to follow the trend and plagiarize and stir up rehabilitation.
Now that I see "The Untamed" becoming popular, everyone is thinking about it.
After all, there are so many novels with similar themes on Hongxiu, and finding a few books may not be worse than the Untamed.
But this type actually has risks, and it is easy to kill the entire category.
The reason is very simple. Such a distorted setting of gay men and transitions does not conform to mainstream values. The most important thing is that this thing has a great impact and is easily one-size-fits-all.
What is one-size-fits-all?
For example, Bai Zhen has similar plots and settings in Three Life Three Worlds Ten Miles of Peach Blossoms. Although the film and television dramas were not filmed directly like this, the original work was there, and now it can be filmed like this. But after that, it became a big deal and was cut off from the top. The peach blossoms in Three Life Three Worlds Ten Miles of Peach Blossoms were cold. They were either taken off the shelves or cut out to the point of being unrecognizable.
At the same time, the ancient ornaments and fairy puppets will strictly review this aspect. Not to mention the edge balls, many of them are just ordinary bachelor’s love, and investment of hundreds of millions of yuan may not be done because they cannot pass the review and are wasted.
For example, if you want to highlight the brotherhood between Lin Jingyu and Zhang Xiaofan, you will be greatly restricted. This will not be worth the loss. It is not that you can only make money by filming charlatans.
Tangren and other film and television production companies that cooperated with other film and television production companies are actually not very grateful for Ye Yu's warnings and reminders, and they are a little uncomfortable, including executives on iQiyi, so now they mainly focus on Cai Yanzhi.
After all, this is the real boss, and she has the final say.
I think what Wenshan said makes sense, there is no need to take risks like this. It is their business that Tencent does not do paid on-demand broadcasting, just like they are willing to do advanced on-demand broadcasting, and they play their own things.
And in the final analysis, I am the one who actually invested money. If the review is too boring to broadcast, who will be counted for the losses of at least several hundred million yuan?Whether you pay this money or I pay it? From the perspective of risk, I can't make such an investment, and there is no need to discuss it.
Most domestic film and television companies use other people's money to film movies, unless they really can't invest and fool the enemy. Well, investors, otherwise they will rarely invest in full.
Most of them first use some money to build the project and crew, and then use the project and the trailer to fool the project. This is how the so-called investment of hundreds of millions of yuan is fooled. This is also the real reason why iQiyi and Tencent often invest hundreds of millions of yuan in the past.
iQiyi was originally the largest investor, but now it has been changed. iQiyi only works as a platform and no longer involves investment in film and television dramas.
The reason is very simple. The problem of oil and water corruption behind this is too serious. Those executives and project leaders are not aiming at the drama itself at all. They will add a lot of extra budgets for no reason and no longer guarantee the quality of the content. Once the bottom line is broken, it will no longer exist. As long as you reach out and make money and sleep with the young actresses, you will only fall deeper and deeper and will not wake up. If that is the case, why should I continue to cheat people?
The money burns?
But investment companies and investors still need them, so like movies, there are often special investment meetings, hosted by Cai Yanzhi himself, and will be involved through the operations of Bona and other media companies under her.
Therefore, the attitude and suggestions of Ye Yu, the consultant, are very important. He thinks that this type is risky and inappropriate. If you can't get the investment, the platform may not accept it.
After all, whose money is not money, you should make all the money you should make first. You don’t have to bear the risks yourself. Of course, you don’t need to consider too many risks.
Investors and platforms are not good, so iQiyi is not Tencent today, and it will emphasize risk control more.
If you don’t ask Cai Yanzhi to invest in it, you can still get it, but Xiaoma gave birth to it and will not attract traffic and promote it at all. Now there is no shortage of popular TV series that want to go to iQiyi to make paid on-demand broadcasts and get a share, but the traffic and recommendation positions are limited, and you will definitely pay more attention to projects and dramas that are more helpful to yourself.
At the same time, many film and television companies are small and medium-sized, which means they have very limited production capabilities and cannot shoot multiple dramas at the same time. They may only shoot two dramas at the same time, with a production of no more than five movies a year. When encountering S+ projects, they may only have two movies a year, and they can even guarantee one movie. They all go to film the dramas that my platform doesn’t want, and they all go to make dollars. What’s the use of me?
Could it be that you really expect the little profit you made in filming dramas?
This is also the helplessness of the satellite company's subsidiary. Everything is for the parent company's service. The fundamental reason why the parent company invests in you and supports you is just because it requires you. It does not really hope that you can make more money by operating independently. That is secondary.
Many film and television companies have signed betting agreements, and making more money is very helpful for their dividends and future development, so they must be a little unhappy.
But your arm can't twist your thighs. This is not to tell you, not to discuss with you.If you can't get investment or even platform support, you can only bow your head honestly and follow Ye Yu's suggestions.
Otherwise, they can only choose to withdraw the shares and redeem the shares in Cai Yanzhi at the current valuation. This money is a lot, and it can even emptiate many small and medium-sized film and television companies directly. They can't afford the money even if they sell it. After all, these valuations themselves are extremely weak.
As for what good things are you thinking based on the original investment, is there such a cheap good thing?Do you think the betting contract is just a fun and beautiful one?
At the same time, you may not be able to make money after filming a drama, and it will definitely be broadcast normally, especially those who are relatively sensitive to cross-line. Just looking for relationships and passing review requires sufficient strong connections and capital support. Generally, small companies have few connections and capital.
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