Afraid that these old antique laymen don’t understand the surrounding authorization very well, Hua Han introduced in detail: There are three main categories of IP market in China now;
1. American IPs are mainly Disney and Universal, and their IP images include Marvel and Minions that have been very popular in recent years.
2. For Japanese IP, commercialization authorization is mainly owned by animation production companies and authors, and comic authorization is basically in the hands of publishers.
For example: Dragon Ball, One Piece, Digimon, Saint Seiya, Saint Moon and other commercial licenses are all in the hands of Toei Animation, and Naruto is in the hands of Pile.
3. National trend IP, such as Long Live My Emperor, the Palace Museum, which has been very popular in recent years.
First of all, you need to choose an IP that matches the tone based on the positioning of the company's product. The copyright holders mentioned above have branches in China and can find contact information through the Internet.
The copyright fee for Japanese IP is basically around 7-8% of the final sales price, but it depends on your product category and production quantity and cannot be generalized.
I will briefly summarize the authorization steps:
Preliminary negotiation: The manufacturer first selects the IP, and submits the manufacturer's company information and the planning letter of the cooperative product (related to product SKU, sales and wholesale prices, sales channels, copyright points, authorization period, and whether to authorize exclusively). The copyright points will generally be adjusted according to the product category and the total price planned to be produced. This needs to be discussed in detail by case.
Contract signing and payment: After both parties reach an agreement on the conditions of cooperation, the contract must be signed and the full payment shall be paid as agreed in the contract.
Design Supervision: This is an important part of cooperation with Japanese IP.
After payment is made, the factory will receive the original gallery provided by the copyright owner. The factory's design combines the IP gallery with the product to form a design draft and submit it to the copyright owner for review.
Since Japanese IP reviews generally involve publishers and authors of the original work, they will jointly put forward suggestions for revision of the design draft and revise it repeatedly until it passes the review.
Proofing and production: Submit the sample.If the sample review is passed, it will enter large-scale production, the copyright holder will provide the corresponding number of anti-counterfeiting labels based on the quantity of products agreed in the contract.
Marvel is naturally very popular now, so it needs to be divided into several levels. I roughly understand your needs. Of course, it is mainly movies, so it also involves the use of celebrity portrait rights. Plus copyright. If you can accept the authorization fee of the official guide price of about 10% and the personal portrait authorization fee of the stars, it will be fine.
Take Downey, Iron Man, for example. His mecha figure ranges from 5,000 to 80,000, and the actual production cost only accounts for 20% at most. However, after including copyright fees and portrait rights, it is close to 35%. The operating cost depends on the actual output, so the normal space left for you is 60%. The advantage is that it is high popularity, good volume, and it is not low.
It sounds pretty good, how much does Kidd charge?
Kidd's peripheral figures are not big, but rather knitted and outfits. You should understand the costs, so the profit margin will be much higher and the sales will be more. After all, many girls are the main consumers, and these are not very interested in mechas, and there are indeed not many girls who like Marvel's peripherals.
Although I am not sure about Ms. Cai’s quotation for the time being, it should be around 15% of the official website guide price. The authorization fee for celebrity portraits should not be high. As for Jack, it depends on whether you are willing to authorize it. I think your related peripherals should have good sales.
Of course, Jack Ma had never read the script, but he knew that Hua Han had watched it, and he looked surprised: I still have my share. Am I not only starring in the first part?
It depends on your own wishes. It is not impossible to stay in a permanent position, and the script can also be modified.After all, characters like the rich man are indeed required by the plot. You are famous enough and your image is special enough.
Jack Ma didn't know whether he should be happy or angry for a moment, but he had to admit that dealing with Fang Wenshan and Hua Han was indeed easier than that comedy king. He had really put his face on the other party's cold butt before. No wonder everyone is excluding him now and doesn't want to play with him.
Marvel's is OK, Kid also asks Brother Han for help, and these are all possible.
Xi Mihua naturally values Kidd's copyright more. There is no way, there are too many female fans, and they belong to Kidd every day. Nowadays, no one knows how to consume women in this regard, but women are YYDS, men...
Dogs are worse than that.
Hua Han nodded with a wry smile. Marvel was not as popular as expected. Instead, Kidd was very popular. So let them do it. The main reason is that they are not short of money now. Hua Han is not like Aunt Cai’s business in this area. This is not a good thing. If you shoot the gun, don’t you know if the relevant departments don’t know?
After the main talk, we naturally talk about the movie. This is actually what Jet Li said. After you really come into contact with those big guys, you will know how much it costs to invest in a movie and who to come to play it is a trivial matter. Basically, it is just a few words to mention. Others really talk about this, and they are not like this at all, and they often have big business worth hundreds of millions and billions of dollars.
And today's chat is even more exaggerated. This is a big business that can be hundreds or hundreds of billions of dollars.
Even a kung fu emperor like Jet Li was a little scared, not to mention a little star like Angelababy and Yang Mi. Only Hua Han’s god sister Song Zuer was not old and had no exact concept, so she still kept her head eating and drinking.
After all, today's food was indeed quite good. Xi Mihua specially invited Macau God of Food Dai Long to cook for them, so he chose a special restaurant like Zhenbaofang for dinner.
Although Xiang Laoshi is so good on the Internet, this guy is not good at all. If he really is so powerful, he will not be able to be a member of the National People's Congress. There is a need to win over him if he is neither up nor down. The same old saying goes, "The gun is a big shot."
1. American IPs are mainly Disney and Universal, and their IP images include Marvel and Minions that have been very popular in recent years.
2. For Japanese IP, commercialization authorization is mainly owned by animation production companies and authors, and comic authorization is basically in the hands of publishers.
For example: Dragon Ball, One Piece, Digimon, Saint Seiya, Saint Moon and other commercial licenses are all in the hands of Toei Animation, and Naruto is in the hands of Pile.
3. National trend IP, such as Long Live My Emperor, the Palace Museum, which has been very popular in recent years.
First of all, you need to choose an IP that matches the tone based on the positioning of the company's product. The copyright holders mentioned above have branches in China and can find contact information through the Internet.
The copyright fee for Japanese IP is basically around 7-8% of the final sales price, but it depends on your product category and production quantity and cannot be generalized.
I will briefly summarize the authorization steps:
Preliminary negotiation: The manufacturer first selects the IP, and submits the manufacturer's company information and the planning letter of the cooperative product (related to product SKU, sales and wholesale prices, sales channels, copyright points, authorization period, and whether to authorize exclusively). The copyright points will generally be adjusted according to the product category and the total price planned to be produced. This needs to be discussed in detail by case.
Contract signing and payment: After both parties reach an agreement on the conditions of cooperation, the contract must be signed and the full payment shall be paid as agreed in the contract.
Design Supervision: This is an important part of cooperation with Japanese IP.
After payment is made, the factory will receive the original gallery provided by the copyright owner. The factory's design combines the IP gallery with the product to form a design draft and submit it to the copyright owner for review.
Since Japanese IP reviews generally involve publishers and authors of the original work, they will jointly put forward suggestions for revision of the design draft and revise it repeatedly until it passes the review.
Proofing and production: Submit the sample.If the sample review is passed, it will enter large-scale production, the copyright holder will provide the corresponding number of anti-counterfeiting labels based on the quantity of products agreed in the contract.
Marvel is naturally very popular now, so it needs to be divided into several levels. I roughly understand your needs. Of course, it is mainly movies, so it also involves the use of celebrity portrait rights. Plus copyright. If you can accept the authorization fee of the official guide price of about 10% and the personal portrait authorization fee of the stars, it will be fine.
Take Downey, Iron Man, for example. His mecha figure ranges from 5,000 to 80,000, and the actual production cost only accounts for 20% at most. However, after including copyright fees and portrait rights, it is close to 35%. The operating cost depends on the actual output, so the normal space left for you is 60%. The advantage is that it is high popularity, good volume, and it is not low.
It sounds pretty good, how much does Kidd charge?
Kidd's peripheral figures are not big, but rather knitted and outfits. You should understand the costs, so the profit margin will be much higher and the sales will be more. After all, many girls are the main consumers, and these are not very interested in mechas, and there are indeed not many girls who like Marvel's peripherals.
Although I am not sure about Ms. Cai’s quotation for the time being, it should be around 15% of the official website guide price. The authorization fee for celebrity portraits should not be high. As for Jack, it depends on whether you are willing to authorize it. I think your related peripherals should have good sales.
Of course, Jack Ma had never read the script, but he knew that Hua Han had watched it, and he looked surprised: I still have my share. Am I not only starring in the first part?
It depends on your own wishes. It is not impossible to stay in a permanent position, and the script can also be modified.After all, characters like the rich man are indeed required by the plot. You are famous enough and your image is special enough.
Jack Ma didn't know whether he should be happy or angry for a moment, but he had to admit that dealing with Fang Wenshan and Hua Han was indeed easier than that comedy king. He had really put his face on the other party's cold butt before. No wonder everyone is excluding him now and doesn't want to play with him.
Marvel's is OK, Kid also asks Brother Han for help, and these are all possible.
Xi Mihua naturally values Kidd's copyright more. There is no way, there are too many female fans, and they belong to Kidd every day. Nowadays, no one knows how to consume women in this regard, but women are YYDS, men...
Dogs are worse than that.
Hua Han nodded with a wry smile. Marvel was not as popular as expected. Instead, Kidd was very popular. So let them do it. The main reason is that they are not short of money now. Hua Han is not like Aunt Cai’s business in this area. This is not a good thing. If you shoot the gun, don’t you know if the relevant departments don’t know?
After the main talk, we naturally talk about the movie. This is actually what Jet Li said. After you really come into contact with those big guys, you will know how much it costs to invest in a movie and who to come to play it is a trivial matter. Basically, it is just a few words to mention. Others really talk about this, and they are not like this at all, and they often have big business worth hundreds of millions and billions of dollars.
And today's chat is even more exaggerated. This is a big business that can be hundreds or hundreds of billions of dollars.
Even a kung fu emperor like Jet Li was a little scared, not to mention a little star like Angelababy and Yang Mi. Only Hua Han’s god sister Song Zuer was not old and had no exact concept, so she still kept her head eating and drinking.
After all, today's food was indeed quite good. Xi Mihua specially invited Macau God of Food Dai Long to cook for them, so he chose a special restaurant like Zhenbaofang for dinner.
Although Xiang Laoshi is so good on the Internet, this guy is not good at all. If he really is so powerful, he will not be able to be a member of the National People's Congress. There is a need to win over him if he is neither up nor down. The same old saying goes, "The gun is a big shot."
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