In March 2008, Lenovo released the 13-inch full-featured ultra-light laptop, ThinkPad X300, in Beijing. As the lightest and most complete product of its kind in the world, Lenovo has integrated dozens of the industry's most advanced technologies on the ThinkPad X300, with its thinnest point being only 186 mm and its lightest weight being only 133kg.
The Financial Times released the second FT China Top Ten World-Class Brands survey results in Beijing, and Lenovo topped the list, and its internationalization achievements have once again received high praise from the outside world. And if nothing unexpected happens, Mr. Liu will take over Lenovo again in February next year and complete the final globalization layout.
Liu Yifei was not interested in these at all. After experiencing the new product mentioned by Manager Yang, the phone was really difficult to use. The font was small and the sound was small. The performance seemed to be OK, but the practicality was not very good. The operation was very complicated and cumbersome. The most important thing was the price, and there was no cost-effectiveness (I really bought it when I was young and ignorant, but it was really not easy to use).
Although it is cheaper than imported brands such as Nokia, Soe Ai Motorola, it is not as good as the other party in terms of performance and use, including quality. Compared with domestic brands such as Gionee and Tianyu, it is much more expensive, and it is not as easy as others' use. At least others have a big font and a loud voice and simple operation, and the standby time is really long. Anyway, she thinks that Lenovo phones have no selling points and are very priced.
Forget about mobile phones, I have bought a few phones from your company before and used them. Sorry, I'm really not used to using them. I still prefer the Apple phone in my hand. There is no way to discuss this.
If you want to be computers, I can give in and try to use your company's products. This is not pretending to behave. I must have used the endorsement myself. If I like to use it well, I will endorse it. I can't even accept it myself. I am not used to it at all. I just pretend to behave outside. I am sorry, if I don't accept such endorsement, it has nothing to do with money. I have to be worthy of my fans and families.
Of course, this cannot be said to be so absolute. Luxury brands, especially those high-end luxury brands, cannot be compromised. After all, people must be beautiful and elegant enough, even if they wear a linen bag, it is still very beautiful.
But digital products really have to be used by themselves. Liu Yifei, who has endorsed many big brands, is very clear about the industry rules. When endorsing, you must experience and use them during the endorsement period. Mobile phones and computers are essential products that cannot be separated from every day. They are not used to using them at all and are even uncomfortable. Liu Yifei naturally cannot accept it. She is not really considering her fans. There are also some factors in this regard, but this is not the most important thing.
Yang Song thought about it and adjusted the plan and said: Then, together with the computer, they are directly the global spokesperson?We are very sincere in terms of endorsement fees, and we can sign directly for five years for USD 10 million per year.
I have said that I am not interested in your phones. I am not used to using them. I feel that it is not very good after using them for a while, let alone for five years.At most, I only accept computers. I use mobile phones every day, and this is not a matter of money.
Yang Song looked directly at Liu Xiaoli, and Liu Xiaoli looked at her daughter. Unfortunately, now that her daughter has grown up, she has become very independent and less obedient. She ignores her at all on some key issues, and even if she is a godfather, she won't really take it seriously.
Like many important dinner parties in the past, I just turned it off. If you promised that it was your business, it had nothing to do with me. Anyway, she now has her own financial power and has signed her own studio with the agency contract. If you don’t listen to you, you have no other way. If you don’t want to offend others, you can less arrange these messy things for her.
Liu Xiaoli apologized quite apologized: Before coming, Old Chen told me that the endorsement fee is 5 million yuan per year, and five years is OK, but only for computers. In fact, Xixi originally wanted to sign a contract with Apple, but unfortunately Apple has not obtained an Internet access license yet, so she needs to wait.
Looking at the customized version of the Apple phone in Liu Yifei's hand, Yang Song immediately realized that the other party was probably a senior Apple fan, which was a bit troublesome. He could only call Yang Yuanqing, the chairman of the family.
Yang Yuanqing directly scolded Yang Song, the brother of his family, on the phone, but he also knew that female celebrities with a background and a famous background were difficult to deal with, but mobile phones were the top priority, so he could only call Chen Jinfei and promised to give in some details.
That is, when attending events outside, you must use Lenovo's new flagship phone, cooperate with some new product releases, bring more goods on social platforms such as Weibo, tell lies with your eyes and shoot more related advertisements, and sign to sign Lenovo's global general endorsement of the entire series. The endorsement fee is still 10 million US dollars a year, but you must sign for five years.
Mainly, Liu Yifei is still young and is in the rising period. She is likely to become the first international superstar in the new circle. She will definitely make a profit in five years without losing money. You can't Lenovo mobile phones can't survive even five years, right?
Chen Jinfei naturally agreed with a polite look, and then quickly called Liu Xiaoli, first communicated with his wife, then talked seriously with his stepdaughter, and even played the emotional card in a requesting tone. Liu Yifei had no other way, so she could only sign a contract with Lenovo and win this global endorsement that she didn't really want to accept.
The contract must be passed carefully. When Liu Xiaoli saw the liquidated damages, she asked in surprise: Is the liquidated damages one billion?Will this be a little too high?
Ten million US dollars a year, and fifty million US dollars in five years. The maximum penalty for liquidated contract is three times the total value of the contract. We have spent so much manpower and material resources, which is also within the legal terms. Is this reasonable?
Liu Xiaoli naturally knew these terms. She has signed many endorsement contracts in this area recently. Since it is compliant, she never thought about termination, so she asked her daughter to sign her own name. Liu Yifei, who has no doubts about it, didn't think much about it. She directly signed the endorsement contract that would make her regret later and became Lenovo's global spokesperson.
The Financial Times released the second FT China Top Ten World-Class Brands survey results in Beijing, and Lenovo topped the list, and its internationalization achievements have once again received high praise from the outside world. And if nothing unexpected happens, Mr. Liu will take over Lenovo again in February next year and complete the final globalization layout.
Liu Yifei was not interested in these at all. After experiencing the new product mentioned by Manager Yang, the phone was really difficult to use. The font was small and the sound was small. The performance seemed to be OK, but the practicality was not very good. The operation was very complicated and cumbersome. The most important thing was the price, and there was no cost-effectiveness (I really bought it when I was young and ignorant, but it was really not easy to use).
Although it is cheaper than imported brands such as Nokia, Soe Ai Motorola, it is not as good as the other party in terms of performance and use, including quality. Compared with domestic brands such as Gionee and Tianyu, it is much more expensive, and it is not as easy as others' use. At least others have a big font and a loud voice and simple operation, and the standby time is really long. Anyway, she thinks that Lenovo phones have no selling points and are very priced.
Forget about mobile phones, I have bought a few phones from your company before and used them. Sorry, I'm really not used to using them. I still prefer the Apple phone in my hand. There is no way to discuss this.
If you want to be computers, I can give in and try to use your company's products. This is not pretending to behave. I must have used the endorsement myself. If I like to use it well, I will endorse it. I can't even accept it myself. I am not used to it at all. I just pretend to behave outside. I am sorry, if I don't accept such endorsement, it has nothing to do with money. I have to be worthy of my fans and families.
Of course, this cannot be said to be so absolute. Luxury brands, especially those high-end luxury brands, cannot be compromised. After all, people must be beautiful and elegant enough, even if they wear a linen bag, it is still very beautiful.
But digital products really have to be used by themselves. Liu Yifei, who has endorsed many big brands, is very clear about the industry rules. When endorsing, you must experience and use them during the endorsement period. Mobile phones and computers are essential products that cannot be separated from every day. They are not used to using them at all and are even uncomfortable. Liu Yifei naturally cannot accept it. She is not really considering her fans. There are also some factors in this regard, but this is not the most important thing.
Yang Song thought about it and adjusted the plan and said: Then, together with the computer, they are directly the global spokesperson?We are very sincere in terms of endorsement fees, and we can sign directly for five years for USD 10 million per year.
I have said that I am not interested in your phones. I am not used to using them. I feel that it is not very good after using them for a while, let alone for five years.At most, I only accept computers. I use mobile phones every day, and this is not a matter of money.
Yang Song looked directly at Liu Xiaoli, and Liu Xiaoli looked at her daughter. Unfortunately, now that her daughter has grown up, she has become very independent and less obedient. She ignores her at all on some key issues, and even if she is a godfather, she won't really take it seriously.
Like many important dinner parties in the past, I just turned it off. If you promised that it was your business, it had nothing to do with me. Anyway, she now has her own financial power and has signed her own studio with the agency contract. If you don’t listen to you, you have no other way. If you don’t want to offend others, you can less arrange these messy things for her.
Liu Xiaoli apologized quite apologized: Before coming, Old Chen told me that the endorsement fee is 5 million yuan per year, and five years is OK, but only for computers. In fact, Xixi originally wanted to sign a contract with Apple, but unfortunately Apple has not obtained an Internet access license yet, so she needs to wait.
Looking at the customized version of the Apple phone in Liu Yifei's hand, Yang Song immediately realized that the other party was probably a senior Apple fan, which was a bit troublesome. He could only call Yang Yuanqing, the chairman of the family.
Yang Yuanqing directly scolded Yang Song, the brother of his family, on the phone, but he also knew that female celebrities with a background and a famous background were difficult to deal with, but mobile phones were the top priority, so he could only call Chen Jinfei and promised to give in some details.
That is, when attending events outside, you must use Lenovo's new flagship phone, cooperate with some new product releases, bring more goods on social platforms such as Weibo, tell lies with your eyes and shoot more related advertisements, and sign to sign Lenovo's global general endorsement of the entire series. The endorsement fee is still 10 million US dollars a year, but you must sign for five years.
Mainly, Liu Yifei is still young and is in the rising period. She is likely to become the first international superstar in the new circle. She will definitely make a profit in five years without losing money. You can't Lenovo mobile phones can't survive even five years, right?
Chen Jinfei naturally agreed with a polite look, and then quickly called Liu Xiaoli, first communicated with his wife, then talked seriously with his stepdaughter, and even played the emotional card in a requesting tone. Liu Yifei had no other way, so she could only sign a contract with Lenovo and win this global endorsement that she didn't really want to accept.
The contract must be passed carefully. When Liu Xiaoli saw the liquidated damages, she asked in surprise: Is the liquidated damages one billion?Will this be a little too high?
Ten million US dollars a year, and fifty million US dollars in five years. The maximum penalty for liquidated contract is three times the total value of the contract. We have spent so much manpower and material resources, which is also within the legal terms. Is this reasonable?
Liu Xiaoli naturally knew these terms. She has signed many endorsement contracts in this area recently. Since it is compliant, she never thought about termination, so she asked her daughter to sign her own name. Liu Yifei, who has no doubts about it, didn't think much about it. She directly signed the endorsement contract that would make her regret later and became Lenovo's global spokesperson.
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