It was cold in winter, and Qin Qin poked the rubber duck with chopsticks and swam in the water. Li Shuyue was watching TV, not interfering with Qin An and Xu Xuming about the matter.
Xu Xuming glanced at Li Shuyue. The things he took out could be considered commercial secrets. The talk about these things should be in a more formal and private occasion, but since Qin An chose here.
Xu Xuming had no choice.
On the coffee table is a collection of "The God of Painting", a girl's version and a children's version. These are what Qin An originally had. Xu Xuming also took out a single version of "The Emperor of the Sea", "The Legend of Fire Dragon", "The King of God", and a series of financial documents from the magazine.
These will be launched in January 1997. The hardcover collection of "The God of Painting" is priced at a high price. The first edition is 10,000 copies, and the first edition of the other three comics is 1 million.
I still think this number is too... too much... Xu Xuming took a deep breath. At the beginning, Xu Xuming's proposal was only 100,000, and Qin An increased the data ten times.
The growth of "The God of Painting" in 1996 was explosive, and the step-by-step price increase sales strategy strangely made sales show a curved growth method. At the beginning, "The God of Painting" had the highest sales, then gradually decreased, and then quickly increased. This was the transformation from the low-loyal consumer group attracted by low prices at the beginning to the high-loyal consumer group. "The God of Painting" was very successful in the third issue of full-price sales.
The subscription of magazines in 1997 began in October. At this time, the postal department had returned the data to the magazine. The number of users who subscribed to "The God of Painting" throughout the year was as high as 200,000, and the subscription amount was as high as 300,000 for half a year. Since the actual number of post offices will be far higher than the number of subscriptions, "The God of Painting" magazine will have to print more than 2 million in a single issue. After several promotional activities during the October and November subscription period, the actual sales volume of the magazine has exceeded one million, which is three times the maximum gift amount of the first issue when Qin'an first formulated the sales policy.
The latest financial statistics show that the magazine achieved sales of nearly 100 million yuan throughout the year, plus advertising revenue, and pre-tax profit exceeds 10 million yuan. At this time, "Reader", the Asia's No. 1 magazine brand, began to decline after experiencing a peak of more than 4 million yuan in a single issue in 1995, but it still firmly took the lead. The pre-tax profit did not widen too much with "The God of Painting". You should know that "Reader" is the data for the whole year, and "The God of Painting" has only been three months since it actually started to make a profit, and the sales advantage of the weekly magazine is undoubtedly revealed.
Under such circumstances, Xu Xuming is very optimistic about the future of the magazine. He believes that in 1997, the circulation of "The God of Painting" could exceed two million in a single issue. Then the monthly circulation of "The God of Painting" is just around the corner, and it is close to the world's largest American "Reader's Digest".
Now the monthly circulation of "The God of Painting" has actually exceeded that of "Reader", and many professional financial media are commenting that "The God of Painting" will soon replace "Reader" and become the largest-selling, largest-distribution and highest-profit magazine in China. It is terrifying to have a comic magazine to achieve this level.
But at this time, Qin An decided to make a single-book. Xu Xuming had learned about the Japanese comic market. Many comic publishers made magazines at a loss and then made money by single-books. However, the domestic market is obviously different from foreign countries. Do magazine publishing still need to make money by single-books to achieve this level?
The publication of a single-line book will inevitably bring an impact on the magazine. Xu Xuming thought pessimistically that the circulation of "Painting God" magazine will never be able to surpass "Reader".
Qin An did not formulate a step-by-step sales strategy like the beginning, but adopted an ordinary sales method, distributed goods nationwide on a large scale, and printed in one million, far exceeding the price of magazines. For these three single-books, "The God of Painting" consumed all the funds accumulated by finally accumulating.
Can it be sold?Seeing that Qin An did not answer his question, Xu Xuming asked with some concern.
Qin An remembers that the sales volume of the first single-version version in Japan was set by "One Piece", which is about three million. The domestic environment is very different from that of Japan. What's more, "One Piece" set such a record after being serialized for many years and accumulated more than ten years has only achieved such a result. The three comics on "The God of Painting" have only been serialized for more than half a year. Qin An is not sure how much it can be sold, but he will not lose money.
I don’t care whether it can be sold or not, it’s just creating momentum. The first edition of millions of volumes is creating history. Our Publication Administration is most concerned about this. It’s the most important thing for creating history and recording. China is the first in Asia, and the number one in the world. This is what they care about the most. Even if they can’t sell it, we have to buy it ourselves. This result must be created.Don’t think that this is making money, just treat it as an advertisement. We spend tens of millions of advertisements, but in fact we can recover most of the costs quickly... Don’t treat it as making money, so that your heart will be balanced. Xiao Qinan said with a smile.
What...what ads?Xu Xuming didn’t understand why he printed single books and published magazines, not for making money, or what advertisements he made?
The target of our advertising is the General Administration of Press and Publication, asking them to put the hope of the 515 project on us. What we need is national industrial policies, not how much money we make... We need a policy tendency to drive the development of the domestic animation industry. Although we are making a lot of money now, it is only a lot of money, with an annual profit of tens of millions to hundreds of millions. If we only rely on selling magazines and selling orders, how many years will we sell?If we do not work hard to dig out the entire industry market, after we develop to a bottleneck, it will be an extremely long and painful time for low-speed growth or even regression. Although "Reader" reached a single issue of 4 million in 1995, it has begun to regress now. It must be innovative before it can make progress. It must exceed 10 million data, which is not a task for ten or eight years.Qin An put those magazines aside and threw them aside. If I tell you, I have never expected these things to make money, would you believe it?
Mr. Qin, what are you going to do?Qin An has been burning money, but he doesn’t make money well. Xu Xuming has never understood what Qin An means. According to his idea, as long as the magazine is maintained, in ten or twenty years, the magazine may not be able to be another "Reader's Digest".
I'm just developing and expanding the domestic market, and that's what I do.Qin An dipped his fingers in tea and drew a circle on the coffee table. This one was the letter D.
Xu Xuming looked at it for a while and was stunned. He didn't think this circle looked like the letter D. He said in a little disbelief: Disney?
Did you guessed it?My ambitions are pretty good.I don't like our career being called Oriental Disney in the future, but I have to admit that what I'm doing now is copying Disney.Walt Disney spent his whole life. Disney's development lasted for more than half a century before reaching its current scale. It used Donald Duck and Mickey Mouse to influence the growth of a generation.I don’t have so much time and energy to do it, so I have to take shortcuts and hope to use national policies to help me shorten these times. After all, the market in our country is large enough, and the current environment is better than Mr. Walt back then. We started late, but the time to catch up is not as long as I imagined. Especially with the help of the state, you must believe that when we raise an industry to the level of nationality and Eastern culture, and influence the next generation, and then receive policy support, the speed of development will be extremely amazing... What we really need to worry about is not the speed of development, but whether there is something that really supports it when it develops to an unprecedented level. There have been many examples in our reform and opening up over the past decade.We cannot provide so much content with us alone and "The God of Painting". Disney has accumulated a century of precipitation to support it. Even if it has no new works, its classics will not allow it to wither quickly, but we cannot. When one day I complete the entire framework structure, there is not enough stuff to fill it, and it will only collapse after a false prosperity... This requires the development of the entire industry to support it.
Qin An crumpled the financial information into a ball and threw it into the wastebasket, and continued to burn money to let people see the hope of the domestic animation industry. I will spread the stall a little more at... at the right time...
Xu Xuming was a little stunned. After a long time, he smiled bitterly. I just wanted to have a little more money in my pocket. It seems that according to your wishes, no matter how glorious we are, we are still paupers.
I submitted an application to Li Lisi to increase her salary and benefits. If you should pay dividends, you will get dividends. There are many places to burn money. It is not bad for you to get rich first. However, compared with the profitability of the magazine, I can only be stingy now, and I will draw a big cake for you first.Qin An smiled slightly, heard a knock on the door, and walked over to open the door, and it turned out to be Tang mèi.
When Xu Xuming saw someone coming in, he swallowed what he wanted to say. Tang Mèi walked in, looked at a series of comic magazines on the coffee table, and looked at Xu Xuming with his head tilted toward him, the person from the "Painting God" magazine?
President Xu Xuming.Qin An introduced, pointing at Tang mèi, the one upstairs of my house.
Tang mèi glared at Qin An. It was obvious that she was very dissatisfied with Qin An even ignoring her name. She sat on the sofa and looked at Xu Xuming with her legs crossed. President Xu, I have a few American comic heroes in my hand. How about selling it to you?
Xu Xuming looked at Qin An who was pouring water for Tang Mèi. He didn't know the background of Tang Mèi. He smiled and said: It depends on what kind of hero he is.
He was shocked by Qin An. Xu Xuming did not dare to underestimate these boys and girls. Besides, there are seven or eight thousand American comic heroes. If Tang Mèi had a comic company, it would be better to have a few of them. However, ordinary comic heroes are extremely well-known in China and there is no need to buy them.
Xu Xuming glanced at Li Shuyue. The things he took out could be considered commercial secrets. The talk about these things should be in a more formal and private occasion, but since Qin An chose here.
Xu Xuming had no choice.
On the coffee table is a collection of "The God of Painting", a girl's version and a children's version. These are what Qin An originally had. Xu Xuming also took out a single version of "The Emperor of the Sea", "The Legend of Fire Dragon", "The King of God", and a series of financial documents from the magazine.
These will be launched in January 1997. The hardcover collection of "The God of Painting" is priced at a high price. The first edition is 10,000 copies, and the first edition of the other three comics is 1 million.
I still think this number is too... too much... Xu Xuming took a deep breath. At the beginning, Xu Xuming's proposal was only 100,000, and Qin An increased the data ten times.
The growth of "The God of Painting" in 1996 was explosive, and the step-by-step price increase sales strategy strangely made sales show a curved growth method. At the beginning, "The God of Painting" had the highest sales, then gradually decreased, and then quickly increased. This was the transformation from the low-loyal consumer group attracted by low prices at the beginning to the high-loyal consumer group. "The God of Painting" was very successful in the third issue of full-price sales.
The subscription of magazines in 1997 began in October. At this time, the postal department had returned the data to the magazine. The number of users who subscribed to "The God of Painting" throughout the year was as high as 200,000, and the subscription amount was as high as 300,000 for half a year. Since the actual number of post offices will be far higher than the number of subscriptions, "The God of Painting" magazine will have to print more than 2 million in a single issue. After several promotional activities during the October and November subscription period, the actual sales volume of the magazine has exceeded one million, which is three times the maximum gift amount of the first issue when Qin'an first formulated the sales policy.
The latest financial statistics show that the magazine achieved sales of nearly 100 million yuan throughout the year, plus advertising revenue, and pre-tax profit exceeds 10 million yuan. At this time, "Reader", the Asia's No. 1 magazine brand, began to decline after experiencing a peak of more than 4 million yuan in a single issue in 1995, but it still firmly took the lead. The pre-tax profit did not widen too much with "The God of Painting". You should know that "Reader" is the data for the whole year, and "The God of Painting" has only been three months since it actually started to make a profit, and the sales advantage of the weekly magazine is undoubtedly revealed.
Under such circumstances, Xu Xuming is very optimistic about the future of the magazine. He believes that in 1997, the circulation of "The God of Painting" could exceed two million in a single issue. Then the monthly circulation of "The God of Painting" is just around the corner, and it is close to the world's largest American "Reader's Digest".
Now the monthly circulation of "The God of Painting" has actually exceeded that of "Reader", and many professional financial media are commenting that "The God of Painting" will soon replace "Reader" and become the largest-selling, largest-distribution and highest-profit magazine in China. It is terrifying to have a comic magazine to achieve this level.
But at this time, Qin An decided to make a single-book. Xu Xuming had learned about the Japanese comic market. Many comic publishers made magazines at a loss and then made money by single-books. However, the domestic market is obviously different from foreign countries. Do magazine publishing still need to make money by single-books to achieve this level?
The publication of a single-line book will inevitably bring an impact on the magazine. Xu Xuming thought pessimistically that the circulation of "Painting God" magazine will never be able to surpass "Reader".
Qin An did not formulate a step-by-step sales strategy like the beginning, but adopted an ordinary sales method, distributed goods nationwide on a large scale, and printed in one million, far exceeding the price of magazines. For these three single-books, "The God of Painting" consumed all the funds accumulated by finally accumulating.
Can it be sold?Seeing that Qin An did not answer his question, Xu Xuming asked with some concern.
Qin An remembers that the sales volume of the first single-version version in Japan was set by "One Piece", which is about three million. The domestic environment is very different from that of Japan. What's more, "One Piece" set such a record after being serialized for many years and accumulated more than ten years has only achieved such a result. The three comics on "The God of Painting" have only been serialized for more than half a year. Qin An is not sure how much it can be sold, but he will not lose money.
I don’t care whether it can be sold or not, it’s just creating momentum. The first edition of millions of volumes is creating history. Our Publication Administration is most concerned about this. It’s the most important thing for creating history and recording. China is the first in Asia, and the number one in the world. This is what they care about the most. Even if they can’t sell it, we have to buy it ourselves. This result must be created.Don’t think that this is making money, just treat it as an advertisement. We spend tens of millions of advertisements, but in fact we can recover most of the costs quickly... Don’t treat it as making money, so that your heart will be balanced. Xiao Qinan said with a smile.
What...what ads?Xu Xuming didn’t understand why he printed single books and published magazines, not for making money, or what advertisements he made?
The target of our advertising is the General Administration of Press and Publication, asking them to put the hope of the 515 project on us. What we need is national industrial policies, not how much money we make... We need a policy tendency to drive the development of the domestic animation industry. Although we are making a lot of money now, it is only a lot of money, with an annual profit of tens of millions to hundreds of millions. If we only rely on selling magazines and selling orders, how many years will we sell?If we do not work hard to dig out the entire industry market, after we develop to a bottleneck, it will be an extremely long and painful time for low-speed growth or even regression. Although "Reader" reached a single issue of 4 million in 1995, it has begun to regress now. It must be innovative before it can make progress. It must exceed 10 million data, which is not a task for ten or eight years.Qin An put those magazines aside and threw them aside. If I tell you, I have never expected these things to make money, would you believe it?
Mr. Qin, what are you going to do?Qin An has been burning money, but he doesn’t make money well. Xu Xuming has never understood what Qin An means. According to his idea, as long as the magazine is maintained, in ten or twenty years, the magazine may not be able to be another "Reader's Digest".
I'm just developing and expanding the domestic market, and that's what I do.Qin An dipped his fingers in tea and drew a circle on the coffee table. This one was the letter D.
Xu Xuming looked at it for a while and was stunned. He didn't think this circle looked like the letter D. He said in a little disbelief: Disney?
Did you guessed it?My ambitions are pretty good.I don't like our career being called Oriental Disney in the future, but I have to admit that what I'm doing now is copying Disney.Walt Disney spent his whole life. Disney's development lasted for more than half a century before reaching its current scale. It used Donald Duck and Mickey Mouse to influence the growth of a generation.I don’t have so much time and energy to do it, so I have to take shortcuts and hope to use national policies to help me shorten these times. After all, the market in our country is large enough, and the current environment is better than Mr. Walt back then. We started late, but the time to catch up is not as long as I imagined. Especially with the help of the state, you must believe that when we raise an industry to the level of nationality and Eastern culture, and influence the next generation, and then receive policy support, the speed of development will be extremely amazing... What we really need to worry about is not the speed of development, but whether there is something that really supports it when it develops to an unprecedented level. There have been many examples in our reform and opening up over the past decade.We cannot provide so much content with us alone and "The God of Painting". Disney has accumulated a century of precipitation to support it. Even if it has no new works, its classics will not allow it to wither quickly, but we cannot. When one day I complete the entire framework structure, there is not enough stuff to fill it, and it will only collapse after a false prosperity... This requires the development of the entire industry to support it.
Qin An crumpled the financial information into a ball and threw it into the wastebasket, and continued to burn money to let people see the hope of the domestic animation industry. I will spread the stall a little more at... at the right time...
Xu Xuming was a little stunned. After a long time, he smiled bitterly. I just wanted to have a little more money in my pocket. It seems that according to your wishes, no matter how glorious we are, we are still paupers.
I submitted an application to Li Lisi to increase her salary and benefits. If you should pay dividends, you will get dividends. There are many places to burn money. It is not bad for you to get rich first. However, compared with the profitability of the magazine, I can only be stingy now, and I will draw a big cake for you first.Qin An smiled slightly, heard a knock on the door, and walked over to open the door, and it turned out to be Tang mèi.
When Xu Xuming saw someone coming in, he swallowed what he wanted to say. Tang Mèi walked in, looked at a series of comic magazines on the coffee table, and looked at Xu Xuming with his head tilted toward him, the person from the "Painting God" magazine?
President Xu Xuming.Qin An introduced, pointing at Tang mèi, the one upstairs of my house.
Tang mèi glared at Qin An. It was obvious that she was very dissatisfied with Qin An even ignoring her name. She sat on the sofa and looked at Xu Xuming with her legs crossed. President Xu, I have a few American comic heroes in my hand. How about selling it to you?
Xu Xuming looked at Qin An who was pouring water for Tang Mèi. He didn't know the background of Tang Mèi. He smiled and said: It depends on what kind of hero he is.
He was shocked by Qin An. Xu Xuming did not dare to underestimate these boys and girls. Besides, there are seven or eight thousand American comic heroes. If Tang Mèi had a comic company, it would be better to have a few of them. However, ordinary comic heroes are extremely well-known in China and there is no need to buy them.
![[Incestuous Novels] Qin Qing’s happy life - Harem, hunting for beauty, cool writing](/templates/nvshen/themes/img/thumb_1.png)