The New Year's Day refers to the movie schedule from the end of November to the beginning of March of the following year, which is about eighty or ninety days. This is the most important and most profitable schedule in the mainland Chinese market.
After entering 2010, the industry consensus basically starts from around November 20 until the end of the Spring Festival holiday, starting with the large-scale release of the film.
The initial New Year holiday was synchronized with Hollywood, extending from mid-to-late December to early January. Later, as Hollywood blockbusters and domestic blockbusters became increasingly fierce, in order to ensure the interests of domestic movies and related practitioners, the New Year holiday date was repeatedly advanced to early November and to the end of February and early March of the New Year, spanning multiple festivals such as Christmas, New Year's Day, Spring Festival, Lantern Festival, Valentine's Day, etc.
So the first wave at the beginning of the New Year holiday, which is nearly one month from November 20 to December 10, is the same as August during the summer vacation, which is a traditional Chinese film protection month, and only Chinese-language movies are allowed to be released. If Hollywood movies want to be released, they must either be advanced or postponed.
However, it is precisely because the domestic film protection month can only be released in Chinese films and there are no imported Hollywood movies, so it gradually becomes the bad film protection month, and bad films are released in large numbers every year.
This is naturally very beneficial for the producers, because it is the one who benefits from forced feeding shit. They can use some small-cost movies to make money to cheat. After all, movies are also a necessary life and social interaction to a certain extent. No matter how bad they are, they will have a certain amount of guaranteed traffic and box office.
But for theaters that rely on attendance and traffic, such domestic film protection month makes them uncomfortable, and it is almost a destined period of loss. After all, the movie is so bad, and anyone who knows a little bit of the inside story will not choose to enter the cinema at this time unless necessary.
December 5th is also such a scam schedule. It is almost impossible for theaters and audiences to look forward to it, and there is no chance of a phenomenon-level movie unpopular schedule.
But a magical scene appeared, one without any publicity, and during the release period, it was either a big production or a literary music movie. The lineup was OK and the investment was not big. However, it was such a seemingly ordinary unpopular movie that describes the musical dream of ordinary girls. The pre-sale situation was very good. Before it was released, it had already achieved a pre-sale box office of 43 million, which was vaguely the strongest dark horse in this year's New Year holiday.
Li Xue and Huang Bin, including Zhang Min, who is now transforming into producers, are all experts in this field. They are very proficient in related marketing and promotional work. They are also in charge of the previous movies, and the results are also very good.
But this time, Li Changsheng was doing the marketing and promotion work himself, so he was very curious at the beginning how Li Changsheng would promote and distribute a movie. Now he has seen it, so he was all surprised. It was the first time he realized that promotion and distributor can do this.
It can be said that before the movie "Next Stop: Queen" was released, the promotion and promotion in the circle were basically the same, and there would be no big difference.
The general process is: pre-promotion of news topics related to the project establishment and preparation photos during the preliminary promotion process; the trailer roadshow and trial screening (midnight show) will be released for the final release of the trailer.
Although there are some differences in details, it is basically this process in essence, and it will never be separated from the essence of the changes.
But Li Changsheng broke this convention this time, and there was no such thing as the previous promotional and marketing. Not to mention Zhou Huimin's fans, even many people in the circle, including those entertainment journalists with great powers, did not know that such a movie existed.
It can be said that if it weren't for the concert and the venue, no one would have known that there was such a movie. At first, everyone simply thought it was a fan benefit bundled with the new album, which is the legendary MV movie. After all, there were similar MV movies in the European and American pop music scenes and the early Hong Kong music scenes.
This type of movie is not bad, but the cost is very low, the plot and depth are just that, and it is often very short. It is mainly listening to music. It is definitely not cost-effective to spend money to watch it, so it is reasonable to pay on-demand on the streaming platform. After all, most of them choose to sell bundled and will not spend money specifically.
But the theater alliance suddenly took action and insisted that Li Changsheng hold a test film meeting to watch this movie, and then everything immediately became different. The movie was directly blown up by various things. Even the news that Li Changsheng and TVB were about to create the four queens who were benchmarking against the four kings spread throughout the Internet.
It can be said that the current topic and popularity are all related to the Four Queens, "Next Stop: Queen" and whether Zhou Huimin can reach the top in film and television songs. In this regard, Li Changsheng is really amazing and plotted everyone in, because this is the real layout and routine of others.
As a trader, Li Changsheng didn't think there was anything so proud of this. Although the trend was fueled by him, it was still far from the times. As the saying goes, heroes create momentum, the key is to become that hero first. Everything has to be handed over to new albums and new movies. As long as the quality is excellent and can win reputation and market, the seemingly impossible time will be brought up by Amin.
Zhuge Qing himself has nothing to do with the entertainment industry, but now he is working as a consultant for some film and television companies. In today's era, it's not good to have a reputation without a good reputation. He is afraid of the deep alleys, so he enters the industry first, try it out, and then starts to make his name known first.
Others didn't see Li Changsheng's series of operations clearly. He saw it very clearly. It was just a typical case of mysterious and mysterious use of force to slowly start gathering momentum, and then use small momentum to promote the general trend, causing quantitative change. In this regard, it was similar to his ancestor Wuhou Kongming. Kong Ming, the first method, also used, and ultimately helped Liu Xuande to achieve the general trend of one of the three parts of the world.
After entering 2010, the industry consensus basically starts from around November 20 until the end of the Spring Festival holiday, starting with the large-scale release of the film.
The initial New Year holiday was synchronized with Hollywood, extending from mid-to-late December to early January. Later, as Hollywood blockbusters and domestic blockbusters became increasingly fierce, in order to ensure the interests of domestic movies and related practitioners, the New Year holiday date was repeatedly advanced to early November and to the end of February and early March of the New Year, spanning multiple festivals such as Christmas, New Year's Day, Spring Festival, Lantern Festival, Valentine's Day, etc.
So the first wave at the beginning of the New Year holiday, which is nearly one month from November 20 to December 10, is the same as August during the summer vacation, which is a traditional Chinese film protection month, and only Chinese-language movies are allowed to be released. If Hollywood movies want to be released, they must either be advanced or postponed.
However, it is precisely because the domestic film protection month can only be released in Chinese films and there are no imported Hollywood movies, so it gradually becomes the bad film protection month, and bad films are released in large numbers every year.
This is naturally very beneficial for the producers, because it is the one who benefits from forced feeding shit. They can use some small-cost movies to make money to cheat. After all, movies are also a necessary life and social interaction to a certain extent. No matter how bad they are, they will have a certain amount of guaranteed traffic and box office.
But for theaters that rely on attendance and traffic, such domestic film protection month makes them uncomfortable, and it is almost a destined period of loss. After all, the movie is so bad, and anyone who knows a little bit of the inside story will not choose to enter the cinema at this time unless necessary.
December 5th is also such a scam schedule. It is almost impossible for theaters and audiences to look forward to it, and there is no chance of a phenomenon-level movie unpopular schedule.
But a magical scene appeared, one without any publicity, and during the release period, it was either a big production or a literary music movie. The lineup was OK and the investment was not big. However, it was such a seemingly ordinary unpopular movie that describes the musical dream of ordinary girls. The pre-sale situation was very good. Before it was released, it had already achieved a pre-sale box office of 43 million, which was vaguely the strongest dark horse in this year's New Year holiday.
Li Xue and Huang Bin, including Zhang Min, who is now transforming into producers, are all experts in this field. They are very proficient in related marketing and promotional work. They are also in charge of the previous movies, and the results are also very good.
But this time, Li Changsheng was doing the marketing and promotion work himself, so he was very curious at the beginning how Li Changsheng would promote and distribute a movie. Now he has seen it, so he was all surprised. It was the first time he realized that promotion and distributor can do this.
It can be said that before the movie "Next Stop: Queen" was released, the promotion and promotion in the circle were basically the same, and there would be no big difference.
The general process is: pre-promotion of news topics related to the project establishment and preparation photos during the preliminary promotion process; the trailer roadshow and trial screening (midnight show) will be released for the final release of the trailer.
Although there are some differences in details, it is basically this process in essence, and it will never be separated from the essence of the changes.
But Li Changsheng broke this convention this time, and there was no such thing as the previous promotional and marketing. Not to mention Zhou Huimin's fans, even many people in the circle, including those entertainment journalists with great powers, did not know that such a movie existed.
It can be said that if it weren't for the concert and the venue, no one would have known that there was such a movie. At first, everyone simply thought it was a fan benefit bundled with the new album, which is the legendary MV movie. After all, there were similar MV movies in the European and American pop music scenes and the early Hong Kong music scenes.
This type of movie is not bad, but the cost is very low, the plot and depth are just that, and it is often very short. It is mainly listening to music. It is definitely not cost-effective to spend money to watch it, so it is reasonable to pay on-demand on the streaming platform. After all, most of them choose to sell bundled and will not spend money specifically.
But the theater alliance suddenly took action and insisted that Li Changsheng hold a test film meeting to watch this movie, and then everything immediately became different. The movie was directly blown up by various things. Even the news that Li Changsheng and TVB were about to create the four queens who were benchmarking against the four kings spread throughout the Internet.
It can be said that the current topic and popularity are all related to the Four Queens, "Next Stop: Queen" and whether Zhou Huimin can reach the top in film and television songs. In this regard, Li Changsheng is really amazing and plotted everyone in, because this is the real layout and routine of others.
As a trader, Li Changsheng didn't think there was anything so proud of this. Although the trend was fueled by him, it was still far from the times. As the saying goes, heroes create momentum, the key is to become that hero first. Everything has to be handed over to new albums and new movies. As long as the quality is excellent and can win reputation and market, the seemingly impossible time will be brought up by Amin.
Zhuge Qing himself has nothing to do with the entertainment industry, but now he is working as a consultant for some film and television companies. In today's era, it's not good to have a reputation without a good reputation. He is afraid of the deep alleys, so he enters the industry first, try it out, and then starts to make his name known first.
Others didn't see Li Changsheng's series of operations clearly. He saw it very clearly. It was just a typical case of mysterious and mysterious use of force to slowly start gathering momentum, and then use small momentum to promote the general trend, causing quantitative change. In this regard, it was similar to his ancestor Wuhou Kongming. Kong Ming, the first method, also used, and ultimately helped Liu Xuande to achieve the general trend of one of the three parts of the world.
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