Although major Internet giants are now recharged by Huayi Zhejiang Satellite TV, not the entire network is completely controlled by them. Community forums and local forums such as Chongqing Shopping Madman, Chengdu Longmen Array, Shanghai Local Treasure, 58.com, Tianya Forum, Zhihu cannot be fully recharged.
In addition, the QQ fan group and some celebrity post bars and Weibo can have a considerable influence. If you want to completely control public opinion with one hand, let alone these Internet giants cannot do it, it will be difficult for even the relevant departments to go back and forth.
So under the actions of Zhang Min, Li Xue and Huang Bin, especially after Liu Yifei and Yang Mi and other Running permanent guests sent relevant promotional Weibo and caused discussions and comparisons in this regard, there was nothing in the previous hour, and in the next hour, it had a great impact on the ratings and reputation of Running Man.
Wuse Ranhua: I didn’t expect it much. I saw that the Internet was so popular before. I thought that Running could watch it directly on the video online later, so I clicked to watch half an episode. Damn, this is too artificial.If I don’t tell me that they read the script, I can see that they are pretending.
I like to rub meatballs with hand: First of all, one thing needs to be faced with. Variety shows have scripts and rely on performances (such as Running, Extreme Challenge, etc.). If it depends entirely on reality, no one will watch the show.
So improvisation accounts for a very small part, and it is definitely based on continuous discussions by the team and repeated attempts by Mc and directors. Therefore, the most professional one in the industry is the TVB screenwriter team, which is also the only TV station that has a dedicated department for screenwriters.
Now let’s talk about the Running Man’s problem:
The team has no tacit understanding, and the main players are weak: First of all, Mc, according to the hosting group routine, whether it is South Korea, Japan, Taiwan, TVB, etc., there will be main players. What does the main players do? First of all, people with higher status and higher knowledge are responsible for it.
The show became cold at a certain stage, and the main stars were going to be funny and warm. It was too crazy. The main stars were going to be recycled. You can take a look at "The Mars Intelligence Agency". It is often crazy, so Wang Han is going to bring it back.
Dedication is also one aspect. It is hard to say whether "Running Man" is dedicated or not, but it is natural to see whether it is dedicated enough to "Running Man" or not, but it is clear to compare it with Running.
Let’s see what the main players of Running Man have:
The cultural level is worrying: apart from being a pseudo-school master, poor mathematics and tiring logging, I don’t know what kind of culture there is. To borrow a sentence from Guo Degang: Artists compete for culture to the end, and it is not a long-term solution to be foolish by selling Cute.
Serious language scarcity: I am almost memorizing the host language of Running Man. It is mainly divided into several categories: motivational category: We can!Believe in us, the strength is in your heart!, we must find a feeling, we must trust each other; humor category: Diss Black, Weiah Tired of logging...; Process category: Run, Brother Wave!.
Single funny ability: many marketing posts are still pointing at him to make fun of it?
I think the requirements are a bit high. A person who is good at making funny can be said to be suitable for variety shows, but it does not mean that he is suitable for being a variety show main star.
Moreover, with the broadcast of Running, the audience's funny points are getting higher and higher, and they are not a little witty, and they are really inferior to bad jokes.And it’s too repetitive. A witty language is called humor. If you have the same language twice, humor depends on the timing. If you have more than three times, you can be classified as bored...
Seeing these Douban comments that were suddenly forwarded by various Douban, Li Changsheng knew that this was a professional marketing post. On the surface, he was complaining about Running Man, but in fact he was just pulling Running Man and praising Running. Judging from the actual results, there are indeed problems in this aspect. This first issue is not very good.
Especially after the final battle began, they also wrestled with name cards. Whether it was the sense of rhythm or the battle between the guests and hosts, Running Man was obviously far behind. Those popular young actors and actresses were obviously not as devoted as the Hong Kong circle and were always stubborn.
The audience is not blind, nor is it a fool. How could it not be seen? Even if Running can watch the replay online later, many of them can't watch it and change the channel directly, so that the ratings of Running Man fell rapidly. In the last half hour, Running's ratings broke 5 again, and rushed to 563, which directly defeated Running Man in seconds.
Although a lot of ratings are temporarily suppressed, and there are a lot of data on the Internet after injecting water, the gap between the two sides is too obvious now, and Zhejiang Satellite TV has no nerve to continue to fake it, and even called the Dogma to cancel the Running Man, which ranked first in the hot search, ratings of 5.
Even if they are very thick-skinned, they are embarrassed to continue marketing. Running Man has broken 5 ratings and successfully counterattacked Running and became the new king of outdoor variety shows. Is the real national variety show about to be born?
With such a slogan, it is impossible to recharge and control comments like this every day. Once you don’t recharge later, you will be instantly beaten by countless netizens.
However, Huayi and Zhejiang Satellite TV did not admit defeat and give up Running Man in the middle. After all, although the ratings are far inferior to Running, it is also far higher than ordinary traditional variety shows. Moreover, advertising revenue and online copyright are really profitable. If the reputation is not good, it will not sound good. If the market cannot win, it will not win. Just count money and make a fortune in silence.
Just as everyone was about to get some food and drink to celebrate, Li Changsheng's phone suddenly rang. After answering the phone, Li Changsheng said with a look of apology: I called my home and asked me to go back tonight, saying that I had something urgent to come to me.
When they heard that Li Changsheng had something to go home, the girls who were already very excited immediately lost their interest. The main cafe was gone, so what's the point of having midnight snacks?
Of course, Li Changsheng knew that there was something wrong with the phone call, but if he didn't cooperate, it would be a big deal for him to hide in the dark. So let's cooperate and think it's a way to lead the snake out of the hole.
In addition, the QQ fan group and some celebrity post bars and Weibo can have a considerable influence. If you want to completely control public opinion with one hand, let alone these Internet giants cannot do it, it will be difficult for even the relevant departments to go back and forth.
So under the actions of Zhang Min, Li Xue and Huang Bin, especially after Liu Yifei and Yang Mi and other Running permanent guests sent relevant promotional Weibo and caused discussions and comparisons in this regard, there was nothing in the previous hour, and in the next hour, it had a great impact on the ratings and reputation of Running Man.
Wuse Ranhua: I didn’t expect it much. I saw that the Internet was so popular before. I thought that Running could watch it directly on the video online later, so I clicked to watch half an episode. Damn, this is too artificial.If I don’t tell me that they read the script, I can see that they are pretending.
I like to rub meatballs with hand: First of all, one thing needs to be faced with. Variety shows have scripts and rely on performances (such as Running, Extreme Challenge, etc.). If it depends entirely on reality, no one will watch the show.
So improvisation accounts for a very small part, and it is definitely based on continuous discussions by the team and repeated attempts by Mc and directors. Therefore, the most professional one in the industry is the TVB screenwriter team, which is also the only TV station that has a dedicated department for screenwriters.
Now let’s talk about the Running Man’s problem:
The team has no tacit understanding, and the main players are weak: First of all, Mc, according to the hosting group routine, whether it is South Korea, Japan, Taiwan, TVB, etc., there will be main players. What does the main players do? First of all, people with higher status and higher knowledge are responsible for it.
The show became cold at a certain stage, and the main stars were going to be funny and warm. It was too crazy. The main stars were going to be recycled. You can take a look at "The Mars Intelligence Agency". It is often crazy, so Wang Han is going to bring it back.
Dedication is also one aspect. It is hard to say whether "Running Man" is dedicated or not, but it is natural to see whether it is dedicated enough to "Running Man" or not, but it is clear to compare it with Running.
Let’s see what the main players of Running Man have:
The cultural level is worrying: apart from being a pseudo-school master, poor mathematics and tiring logging, I don’t know what kind of culture there is. To borrow a sentence from Guo Degang: Artists compete for culture to the end, and it is not a long-term solution to be foolish by selling Cute.
Serious language scarcity: I am almost memorizing the host language of Running Man. It is mainly divided into several categories: motivational category: We can!Believe in us, the strength is in your heart!, we must find a feeling, we must trust each other; humor category: Diss Black, Weiah Tired of logging...; Process category: Run, Brother Wave!.
Single funny ability: many marketing posts are still pointing at him to make fun of it?
I think the requirements are a bit high. A person who is good at making funny can be said to be suitable for variety shows, but it does not mean that he is suitable for being a variety show main star.
Moreover, with the broadcast of Running, the audience's funny points are getting higher and higher, and they are not a little witty, and they are really inferior to bad jokes.And it’s too repetitive. A witty language is called humor. If you have the same language twice, humor depends on the timing. If you have more than three times, you can be classified as bored...
Seeing these Douban comments that were suddenly forwarded by various Douban, Li Changsheng knew that this was a professional marketing post. On the surface, he was complaining about Running Man, but in fact he was just pulling Running Man and praising Running. Judging from the actual results, there are indeed problems in this aspect. This first issue is not very good.
Especially after the final battle began, they also wrestled with name cards. Whether it was the sense of rhythm or the battle between the guests and hosts, Running Man was obviously far behind. Those popular young actors and actresses were obviously not as devoted as the Hong Kong circle and were always stubborn.
The audience is not blind, nor is it a fool. How could it not be seen? Even if Running can watch the replay online later, many of them can't watch it and change the channel directly, so that the ratings of Running Man fell rapidly. In the last half hour, Running's ratings broke 5 again, and rushed to 563, which directly defeated Running Man in seconds.
Although a lot of ratings are temporarily suppressed, and there are a lot of data on the Internet after injecting water, the gap between the two sides is too obvious now, and Zhejiang Satellite TV has no nerve to continue to fake it, and even called the Dogma to cancel the Running Man, which ranked first in the hot search, ratings of 5.
Even if they are very thick-skinned, they are embarrassed to continue marketing. Running Man has broken 5 ratings and successfully counterattacked Running and became the new king of outdoor variety shows. Is the real national variety show about to be born?
With such a slogan, it is impossible to recharge and control comments like this every day. Once you don’t recharge later, you will be instantly beaten by countless netizens.
However, Huayi and Zhejiang Satellite TV did not admit defeat and give up Running Man in the middle. After all, although the ratings are far inferior to Running, it is also far higher than ordinary traditional variety shows. Moreover, advertising revenue and online copyright are really profitable. If the reputation is not good, it will not sound good. If the market cannot win, it will not win. Just count money and make a fortune in silence.
Just as everyone was about to get some food and drink to celebrate, Li Changsheng's phone suddenly rang. After answering the phone, Li Changsheng said with a look of apology: I called my home and asked me to go back tonight, saying that I had something urgent to come to me.
When they heard that Li Changsheng had something to go home, the girls who were already very excited immediately lost their interest. The main cafe was gone, so what's the point of having midnight snacks?
Of course, Li Changsheng knew that there was something wrong with the phone call, but if he didn't cooperate, it would be a big deal for him to hide in the dark. So let's cooperate and think it's a way to lead the snake out of the hole.
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