What a joke, cinemas are a cinema business, how could it have such a big impact?
It’s not a joke, nor is it that we are shirking responsibility, but the fact is that the New Year is different from usual. Many of them come together from family and young people. They will first go to the cinema to check it out, buy movie tickets, and then shop around and shop nearby.
There is no movie they want to watch now, so naturally I go to other movie theaters where I can watch movies. The cinemas are basically open in shopping malls, so I naturally go shopping in shopping malls there.
Now the loss of customers is very serious, and even if anyone comes in, they leave quickly. Even if the promotion is increased, people can still be retained. Moreover, the merchants have a lot of opinions and refuse to support our promotions.
What can the sales director do? Because your group’s decision-making mistakes have made my business worse than in previous years. Even those who are in the New Year cannot make much money, and they have to lose money. After all, I have bought so many goods to make more money. If I really can’t sell it, then it’s not a loss of money, what’s wrong?
Not only private merchants have great opinions, but many brand merchants are the same. In order to make more money during the Chinese New Year and improve their performance, many sales staff of big brands have prepared a lot of goods, and even invited some extra promotions. As a result, no one came. Instead, they were preparing stocks for colleagues next door. They were selling crazy and they didn't have any business here. If you were the ones, would you have a big opinion?
The marketing director never expected that Wanda's business would be so big as a movie, but facts are better than words. The facts are now that the boss takes a step and makes a fool of himself, so he makes mistakes one step at a time, which has already shaken the foundation of Wanda Empire in Wanda Shopping Mall, and this is no longer a trivial matter.
The marketing director who was originally on vacation had to contact the group CEO as soon as possible. He couldn’t report to the boss beyond the level, right?
This is a taboo in the workplace, and after Lin Ning's incident, many senior executives within the group complained. After all, the rabbit died and the fox was sad. Why do we professional managers want to pay for your boss' mistakes?
Boss Wang, who was on vacation abroad at this time, was completely stunned. He even had no time to talk about the foreign theater chain that he had just inspected. He never dreamed that the power of a movie would be so terrible.
The actual box office of this movie may be higher. If calculated at the average price of 40 yuan, I am afraid that more than 90 million people will watch the movie. It may exceed 50 million people during the Spring Festival alone. It is too popular and has a good reputation. I originally planned to watch it in the afternoon. The children at home are very interested, and my wife wants to watch it...
After hearing this, Boss Wang on the other end of the phone had to rethink. He was engaged in commercial real estate development and operation. Boss Wang could not know several special holidays in China, such as the May Day Golden Week, the National Day Golden Week and the Spring Festival Golden Week. These are the peak consumption seasons every year, and it is also the best and most profitable time for business.
The National Day Golden Week was actually affected before, but the changes were not big at that time and it was barely acceptable. But this time the Spring Festival is too terrifying. The most important thing about family movies is not that parents are not grandparents, but that of the family’s ancestors, especially the New Year’s money in the hands of these children.
When they meet children who are young and their parents are the main force of consumption, many of them also want to watch such movies, so they leave without seeing them; when they meet older middle-aged and elderly children, those teenagers are the main force, so they want to watch them, and the whole family has to leave, and then the shopping malls where they are all watching movies, after all, they are all brand merchants, and the prices are similar.
So this year's Spring Festival saw a very strange phenomenon. All other shopping malls and commercial centers made a fortune, and their business was far higher than last year. However, Wanda's business declined sharply, almost creating the worst results in the past five years. Especially in first- and second-tier cities where shopping malls and commercial centers are already very scattered, it is the most obvious, and it is almost a complete collapse.
Unfortunately, if you find that the problem is not solved now, it is not that you admit your mistake and apologize, and the other party will make peace with you. Moreover, Wanda, who has already boarded the pirate ship, cannot make peace with TVB for the time being, so it can only go all the way to the dark.
At the same time, Boss Wang also realized a serious problem, that is, the rent for the coming year. Most merchants sign once a year, and many of them complete the signing of the new year before March. After all, the Spring Festival holiday every year is the best proof, which can give those merchants enough confidence.
But this year everything is different. I am afraid that many businesses will run away later. Even if they don’t run away, it will be difficult to raise prices, and even have to lower prices. You should know that housing prices and land prices have been rising all the time. But if you want to raise prices in this situation, I am afraid that no one will continue to accompany you to go crazy.
Li Changsheng, who had been paying attention to this information, received the call and his mouth was very proud. Everything was similar to what he expected. Boss Wang cannot say that he has no ability, but it is too mythological and exaggerated. At least he really doesn't understand some very basic business logic, and completely underestimates the difficulty of operating theaters.
Are you really a fool who is a cinema giant in North America without temper?
Of course not. The things we have experienced here are the rest of the rest of others. Because we have experienced them all and know the consequences, all the theaters are lying flat. Even Lei Shidong, the boss of the Imperial Cinema, said that content is king, what else can others say?
That is the overlord of theaters in North America and a media tycoon who is as famous as Murdoch.
This time, Li Changsheng truly witnessed the terribleness of content being king. He told all his peers that no matter how powerful the marketing capital operation in the film and television industry is, it is far from being able to compare with high-quality content. Those with content will win the world. Without content, the greater the investment you invest, the faster you die.
Wanda Empire is powerful enough, if you have enough money, so what? You have to rely on capital channels to reverse the normal market logic. The final result will be taught by the market without exception. Wanda in 2013 is destined to be extremely difficult, and life is like a year. If you cannot solve the content problem in one day, there will be no possibility of turning against the wind in one day.
It’s not a joke, nor is it that we are shirking responsibility, but the fact is that the New Year is different from usual. Many of them come together from family and young people. They will first go to the cinema to check it out, buy movie tickets, and then shop around and shop nearby.
There is no movie they want to watch now, so naturally I go to other movie theaters where I can watch movies. The cinemas are basically open in shopping malls, so I naturally go shopping in shopping malls there.
Now the loss of customers is very serious, and even if anyone comes in, they leave quickly. Even if the promotion is increased, people can still be retained. Moreover, the merchants have a lot of opinions and refuse to support our promotions.
What can the sales director do? Because your group’s decision-making mistakes have made my business worse than in previous years. Even those who are in the New Year cannot make much money, and they have to lose money. After all, I have bought so many goods to make more money. If I really can’t sell it, then it’s not a loss of money, what’s wrong?
Not only private merchants have great opinions, but many brand merchants are the same. In order to make more money during the Chinese New Year and improve their performance, many sales staff of big brands have prepared a lot of goods, and even invited some extra promotions. As a result, no one came. Instead, they were preparing stocks for colleagues next door. They were selling crazy and they didn't have any business here. If you were the ones, would you have a big opinion?
The marketing director never expected that Wanda's business would be so big as a movie, but facts are better than words. The facts are now that the boss takes a step and makes a fool of himself, so he makes mistakes one step at a time, which has already shaken the foundation of Wanda Empire in Wanda Shopping Mall, and this is no longer a trivial matter.
The marketing director who was originally on vacation had to contact the group CEO as soon as possible. He couldn’t report to the boss beyond the level, right?
This is a taboo in the workplace, and after Lin Ning's incident, many senior executives within the group complained. After all, the rabbit died and the fox was sad. Why do we professional managers want to pay for your boss' mistakes?
Boss Wang, who was on vacation abroad at this time, was completely stunned. He even had no time to talk about the foreign theater chain that he had just inspected. He never dreamed that the power of a movie would be so terrible.
The actual box office of this movie may be higher. If calculated at the average price of 40 yuan, I am afraid that more than 90 million people will watch the movie. It may exceed 50 million people during the Spring Festival alone. It is too popular and has a good reputation. I originally planned to watch it in the afternoon. The children at home are very interested, and my wife wants to watch it...
After hearing this, Boss Wang on the other end of the phone had to rethink. He was engaged in commercial real estate development and operation. Boss Wang could not know several special holidays in China, such as the May Day Golden Week, the National Day Golden Week and the Spring Festival Golden Week. These are the peak consumption seasons every year, and it is also the best and most profitable time for business.
The National Day Golden Week was actually affected before, but the changes were not big at that time and it was barely acceptable. But this time the Spring Festival is too terrifying. The most important thing about family movies is not that parents are not grandparents, but that of the family’s ancestors, especially the New Year’s money in the hands of these children.
When they meet children who are young and their parents are the main force of consumption, many of them also want to watch such movies, so they leave without seeing them; when they meet older middle-aged and elderly children, those teenagers are the main force, so they want to watch them, and the whole family has to leave, and then the shopping malls where they are all watching movies, after all, they are all brand merchants, and the prices are similar.
So this year's Spring Festival saw a very strange phenomenon. All other shopping malls and commercial centers made a fortune, and their business was far higher than last year. However, Wanda's business declined sharply, almost creating the worst results in the past five years. Especially in first- and second-tier cities where shopping malls and commercial centers are already very scattered, it is the most obvious, and it is almost a complete collapse.
Unfortunately, if you find that the problem is not solved now, it is not that you admit your mistake and apologize, and the other party will make peace with you. Moreover, Wanda, who has already boarded the pirate ship, cannot make peace with TVB for the time being, so it can only go all the way to the dark.
At the same time, Boss Wang also realized a serious problem, that is, the rent for the coming year. Most merchants sign once a year, and many of them complete the signing of the new year before March. After all, the Spring Festival holiday every year is the best proof, which can give those merchants enough confidence.
But this year everything is different. I am afraid that many businesses will run away later. Even if they don’t run away, it will be difficult to raise prices, and even have to lower prices. You should know that housing prices and land prices have been rising all the time. But if you want to raise prices in this situation, I am afraid that no one will continue to accompany you to go crazy.
Li Changsheng, who had been paying attention to this information, received the call and his mouth was very proud. Everything was similar to what he expected. Boss Wang cannot say that he has no ability, but it is too mythological and exaggerated. At least he really doesn't understand some very basic business logic, and completely underestimates the difficulty of operating theaters.
Are you really a fool who is a cinema giant in North America without temper?
Of course not. The things we have experienced here are the rest of the rest of others. Because we have experienced them all and know the consequences, all the theaters are lying flat. Even Lei Shidong, the boss of the Imperial Cinema, said that content is king, what else can others say?
That is the overlord of theaters in North America and a media tycoon who is as famous as Murdoch.
This time, Li Changsheng truly witnessed the terribleness of content being king. He told all his peers that no matter how powerful the marketing capital operation in the film and television industry is, it is far from being able to compare with high-quality content. Those with content will win the world. Without content, the greater the investment you invest, the faster you die.
Wanda Empire is powerful enough, if you have enough money, so what? You have to rely on capital channels to reverse the normal market logic. The final result will be taught by the market without exception. Wanda in 2013 is destined to be extremely difficult, and life is like a year. If you cannot solve the content problem in one day, there will be no possibility of turning against the wind in one day.
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