Today, mainland theaters are very concentrated. They can be simply divided into five major theaters. China Film ranked first. However, China Film is only the largest cinema, but due to the old decoration facilities in the area, the actual box office was not as good as TVB theaters and Wanda theaters before.
The second place in the previous ranking was Wanda Cinema, which is only the second in the number of theaters and screens. In terms of actual box office, before the cinema competition began, it was absolutely the first, accounting for nearly 20% of the market share of the mainland market.
The third place is that the TVB theater chain, which has been expanding and has been building a new cinema, is a theater chain jointly established by UME and Jinyi Cinema. It does not exist to the outside world, but those who know it all know the existence of TVB theater chain.
This is one of the few that has not been established in the United Cinema. All of its cinemas are directly operated cinemas, and they are not even open for franchising. As many as there are, they are all their own. Moreover, the scale and facilities of each cinema are the top in the industry (mostly newly built), and it is not even inferior to some comprehensive luxury cinemas in the United States. They are called five-star theaters, which is the five-star standard.
There are not many cinemas at present, only 107. Including those under construction and about to be built, at the beginning of 2014, it could reach about 170, but the number of screens was less than 8% of the market share, but the attendance rate and actual box office share were terrifying, almost reaching 16%, which is not inferior to Wanda Cinemas at its peak. The main reason is that everyone is expanding, and the number of new cinemas and screens growing rapidly every year.
The fourth and fifth places are all state-owned theater chains, which are not in the same level as the top three. However, because Wanda theater chains were hollowed out by Huayi and Bona, the five theater chains have now undergone a major reshuffle, and the market share of the five theater chains has also increased significantly from about 45% of the original to about 65%.
The first one has not changed. The second one has become Huayi theater chain, with a market share of about 23%. There are too many theater chains. There are more than 200 theater chains with the reputation of Huayi. They can play any movies, and the discount is still low, so the attendance rate is very good. After all, now it is mainly about the rebate of earnings, so they are naturally focused on how to improve the box office.
The third is TVB theaters, with the average ticket price of the five theaters the most expensive, but the environment and service quality of movie viewing experience are also the best in the industry, so the market share is currently around 15%.
The fourth place is Bona, which is similar to Huayi’s franchise policy, but the local theaters that have been attracted are mainly concentrated in the southwest and Jiangsu, Zhejiang and Shanghai. In addition, the original Greater Bay Area, the number of theaters is more than TVB’s theaters, second only to Huayi. The box office share has not yet increased, which is worse than TVB, at around 12%.
The fifth place is naturally Wanda Cinema, the former theater giant. The franchise of theaters has almost been lost. Most of the core middle and high-level executives have resigned collectively, and the hearts of the people inside are in a mess. If it weren't for the direct-operated cinema second only to TVB Cinema, its scale and decoration are top in the industry, I'm afraid it wouldn't even be ranked in the top five.
It’s good that there are Hollywood blockbusters when they are screened. When they encounter the protection month of domestic films, the attendance rate is very bad, and it will be even more bad later. It is expected that there are only a few unpopular movies to be played in this Spring Festival this year. Nowadays, it’s good that the box office share can be guaranteed by about 5%. Anyway, it’s a loss-making operation, and the degree of loss will become more and more serious.
The most terrifying thing is that even if Wanda has relaxed its franchise, no one is willing to join now. The reason why some local theaters want to join large theaters is that they can release popular movies, but they are still released with a very good share, not as before, and they must wait until the second and third week to screen some released movies.
Therefore, there are no substantial benefits to joining Wanda. In other words, some poor and backward fringe theaters in the city where the poor are not competitive, they will join. Hollywood movies have discounts on release. After all, in the core areas of these relatively remote, poor and backward local cities, it is common to release some old movies, and they don’t even have to follow the so-called rules. In the month of domestic film protection, some Hollywood movies that have been released can be released. Anyway, the mountains are high and the emperor is far away, and no one will specifically care about this matter.
Now that Li Changsheng and his friends have reached such a verbal agreement, their lethality to Wanda is very terrifying, and they have almost cut off Wanda's domestic large-scale film sources. Now Wanda can only rely on China Film, Alibaba Pictures, Wanda Pictures and some small companies to provide film sources.
There are actually not many, but there are not many truly attractive masterpieces, and domestic films themselves account for a very high proportion. Just relying on Hollywood blockbusters is equivalent to walking on one leg. In addition, several major theaters have joined forces to ban other release channels of these movies, which is so lethal.
Zhang Zhao was naturally excited, because this means that LeTV Pictures later films are much easier to schedule, and it has reduced several direct competitors.
Zhongying is a bug, and no one can do anything about it, so no one can control Zhongying, but they can decide their own territory. So once such a verbal promise is achieved, Alibaba and Wanda will never have a good life, especially after Li Changsheng learned that the other party had spent 4 billion US dollars to acquire Legend Pictures and planned to copy its Hollywood strategy, he was even more gloating.
Although I don’t know about this for the time being, at noon, Boss Wang and Lu Zheng also talked about this matter. Lu Zheng, the second shareholder, actually did not deserve his name. He was not all his own shares. He was just an agent launched by that group, and the actual shares were more than the ones exposed, accounting for almost 30% of the entire Wanda Group today, with a market value of nearly 400 billion yuan.
So even Boss Wang has to discuss some major investments with Lu Zheng and the people behind him, such as the overseas theater strategy that is being discussed now. This is a super big project involving tens of billions of dollars. Cash is not an asset, but it is real money. Once there is a risk of problems, it will be really hurt.
The second place in the previous ranking was Wanda Cinema, which is only the second in the number of theaters and screens. In terms of actual box office, before the cinema competition began, it was absolutely the first, accounting for nearly 20% of the market share of the mainland market.
The third place is that the TVB theater chain, which has been expanding and has been building a new cinema, is a theater chain jointly established by UME and Jinyi Cinema. It does not exist to the outside world, but those who know it all know the existence of TVB theater chain.
This is one of the few that has not been established in the United Cinema. All of its cinemas are directly operated cinemas, and they are not even open for franchising. As many as there are, they are all their own. Moreover, the scale and facilities of each cinema are the top in the industry (mostly newly built), and it is not even inferior to some comprehensive luxury cinemas in the United States. They are called five-star theaters, which is the five-star standard.
There are not many cinemas at present, only 107. Including those under construction and about to be built, at the beginning of 2014, it could reach about 170, but the number of screens was less than 8% of the market share, but the attendance rate and actual box office share were terrifying, almost reaching 16%, which is not inferior to Wanda Cinemas at its peak. The main reason is that everyone is expanding, and the number of new cinemas and screens growing rapidly every year.
The fourth and fifth places are all state-owned theater chains, which are not in the same level as the top three. However, because Wanda theater chains were hollowed out by Huayi and Bona, the five theater chains have now undergone a major reshuffle, and the market share of the five theater chains has also increased significantly from about 45% of the original to about 65%.
The first one has not changed. The second one has become Huayi theater chain, with a market share of about 23%. There are too many theater chains. There are more than 200 theater chains with the reputation of Huayi. They can play any movies, and the discount is still low, so the attendance rate is very good. After all, now it is mainly about the rebate of earnings, so they are naturally focused on how to improve the box office.
The third is TVB theaters, with the average ticket price of the five theaters the most expensive, but the environment and service quality of movie viewing experience are also the best in the industry, so the market share is currently around 15%.
The fourth place is Bona, which is similar to Huayi’s franchise policy, but the local theaters that have been attracted are mainly concentrated in the southwest and Jiangsu, Zhejiang and Shanghai. In addition, the original Greater Bay Area, the number of theaters is more than TVB’s theaters, second only to Huayi. The box office share has not yet increased, which is worse than TVB, at around 12%.
The fifth place is naturally Wanda Cinema, the former theater giant. The franchise of theaters has almost been lost. Most of the core middle and high-level executives have resigned collectively, and the hearts of the people inside are in a mess. If it weren't for the direct-operated cinema second only to TVB Cinema, its scale and decoration are top in the industry, I'm afraid it wouldn't even be ranked in the top five.
It’s good that there are Hollywood blockbusters when they are screened. When they encounter the protection month of domestic films, the attendance rate is very bad, and it will be even more bad later. It is expected that there are only a few unpopular movies to be played in this Spring Festival this year. Nowadays, it’s good that the box office share can be guaranteed by about 5%. Anyway, it’s a loss-making operation, and the degree of loss will become more and more serious.
The most terrifying thing is that even if Wanda has relaxed its franchise, no one is willing to join now. The reason why some local theaters want to join large theaters is that they can release popular movies, but they are still released with a very good share, not as before, and they must wait until the second and third week to screen some released movies.
Therefore, there are no substantial benefits to joining Wanda. In other words, some poor and backward fringe theaters in the city where the poor are not competitive, they will join. Hollywood movies have discounts on release. After all, in the core areas of these relatively remote, poor and backward local cities, it is common to release some old movies, and they don’t even have to follow the so-called rules. In the month of domestic film protection, some Hollywood movies that have been released can be released. Anyway, the mountains are high and the emperor is far away, and no one will specifically care about this matter.
Now that Li Changsheng and his friends have reached such a verbal agreement, their lethality to Wanda is very terrifying, and they have almost cut off Wanda's domestic large-scale film sources. Now Wanda can only rely on China Film, Alibaba Pictures, Wanda Pictures and some small companies to provide film sources.
There are actually not many, but there are not many truly attractive masterpieces, and domestic films themselves account for a very high proportion. Just relying on Hollywood blockbusters is equivalent to walking on one leg. In addition, several major theaters have joined forces to ban other release channels of these movies, which is so lethal.
Zhang Zhao was naturally excited, because this means that LeTV Pictures later films are much easier to schedule, and it has reduced several direct competitors.
Zhongying is a bug, and no one can do anything about it, so no one can control Zhongying, but they can decide their own territory. So once such a verbal promise is achieved, Alibaba and Wanda will never have a good life, especially after Li Changsheng learned that the other party had spent 4 billion US dollars to acquire Legend Pictures and planned to copy its Hollywood strategy, he was even more gloating.
Although I don’t know about this for the time being, at noon, Boss Wang and Lu Zheng also talked about this matter. Lu Zheng, the second shareholder, actually did not deserve his name. He was not all his own shares. He was just an agent launched by that group, and the actual shares were more than the ones exposed, accounting for almost 30% of the entire Wanda Group today, with a market value of nearly 400 billion yuan.
So even Boss Wang has to discuss some major investments with Lu Zheng and the people behind him, such as the overseas theater strategy that is being discussed now. This is a super big project involving tens of billions of dollars. Cash is not an asset, but it is real money. Once there is a risk of problems, it will be really hurt.
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