Li Changsheng directly asked the music director of TVB Records and TVB Satellite TV: What's the sound of the music I asked you to prepare here?
No problem, it is basically ready. It can be broadcast directly from 12:31 to 13:00 and 6:30 pm. There are many high-quality new songs recently, and it is the best time to launch them directly.
In fact, similar music programs mainly recommended by new songs have been held by many local satellite TV stations before, and TVB has had this type of program for a long time, and it is very successful. Zhou Huimin was the host of this type of program, first on the radio station and then on the TV station. The four kings who could successfully dominate the list and directly become king are also closely related to TVB's programs.
After all, TVB occupies an absolute dominant position in the Hong Kong broadcasting market. The good songs I recommend here are of good quality and the singers are handsome and popular. Of course, they are very easy to be recognized by the market. This is the advantage of monopoly.
However, with the termination of talents in the Hong Kong circle and the Chinese music scene completely declined, such music programs became less and less marketable. At that time, the Chinese music scene was basically the world of the Taiwanese music circle, and it was the same now.
Why is TVB so thankless?
There is no profit in itself, and I still have to give up a very good prime time, so it is naturally unwilling to do so, so not only TVB, but many local satellite TV stations in the mainland that do not lack ratings have also canceled similar programs.
However, TVB's focus is different now. In addition, stimulated by the four queens, many singers have begun to actively release films. If they want to participate in this great competition, they have vaguely had the prosperous music scene in the early 1990s, so it is necessary to launch such programs in front of other satellite TV stations at this time to gain authoritative voice.
With the current viewership rate of TVB Chinese, it really needs to be broadcast in a good time. It is recommended that as long as the new songs Li Qin used to play the charts are of good quality, they will definitely become popular. Then it is directly reflected in Baidu's hot search rankings and the three most important lists in the mainland.
However, this does not mean that the rankings of the three major lists are not important with public relations. Many young people do not have time to watch live TV on time. They are the main fan group and are the foundation of the fan economy that is most keen on rankings. Even for this group of new leeks, they must increase their marketing efforts in this area.
Therefore, it is still necessary to organize these scattered soldiers through a special fan club support group. At the same time, through the three major charts, it is also important to let more netizens who don’t have time to watch TV understand Li Qin and her new songs and albums as soon as possible, so new songs will not be lost, but they will not directly enter the top ten according to what these people said at the beginning, and rely on their money ability to gain a position.
Li Changsheng and TVB are rich, but they are not stupid. Some unnecessary wastes will not cost a penny. These people themselves are not very honest and can be used, but they cannot trust them absolutely.
Seeing that he only approved 10 million yuan in activity funds in the end, Mike and others were still a little embarrassed. In fact, the money was not small, but Li Ershao was much smarter than they thought. It was not as easy as they thought at the beginning. The richer the person, the more stingy he was.
Li Xue and Zhang Min received a total of 15 million yuan in activity funds, of which Li Xue accounted for the majority, and Zhang Min only had only 5 million yuan. This activity fund was naturally used to recruit professional fans and fans to organize professional marketing, effectively converting popularity into traffic, and then finally monetizing traffic.
Zhang Min is mainly responsible for Jiangsu, Zhejiang, Shanghai, provinces, Hong Kong, Macao and other places, and Taiwan is in line with the flow. Li Changsheng does not intend to spend too much energy there, so there is no need.
When choosing songs, we naturally use the title song "The Drunken Concubine". The MV of this song is the most graphic, and the song itself also has the potential to be popular, which is very suitable for new songs to be ranked.
All the title songs must not be taken out before the new album is released, so you usually choose the one with the most weight, which is to preheat the new album, and then after the new album is successfully released, all the other songs in the album will be taken out to the rankings.
If three songs in an album can enter the top ten of the major charts at the same time, then this album will be terrifying. It can almost be directly a god and become a phenomenal album. At that time, both sales and traffic marketing will be reasonable and well-founded and will not be questioned too much. It has strong credibility and value.
After roughly arranging the preliminary publicity work, Li Changsheng asked Yazi to list the total investments of the album "Shengdan Jingmo Chou" one by one, so that everyone here can have a clear idea.
The production cost of the album itself is HK$63 million, which includes investment in physical albums and channels, exceeds 80 million. The first wave of preliminary promotion costs is 25 million, and the marketing cost of the TV station and video network is 30 million. Before there is a new addition, a total of HK$13.5 billion.
Many people did not have an accurate concept before, but they knew that the album was of high quality and invested a lot. Now, after hearing the exact data, I was very surprised, especially TVB and Video Network also calculated the marketing expenses and advertising space fees, and it was really a matter of clear settlement.
Li Jiaxin, who had not interrupted the whole process, asked directly to Yazi: How many copies do you need to sell this album to make a return?
Currently, it is a digital album priced at RMB 35. A paid on-demand movie coupon is given. The physical album has no intention of making money, and it almost completely gave up. It is mainly for marketing and momentum, so the actual income is mainly for the sales of digital albums.
After deducting the movie coupons and the platform commission, the actual profit of an album is about 20 yuan, or 25 Hong Kong dollars. In terms of current investment, it will take at least 6 million copies to achieve profitability.
As soon as this data came out, Li Jiaxin, who was half an expert, took a breath and asked Zhang Min directly: How much is the cumulative sales of Amin's album now?
The digital album has exceeded 8 million, and the physical album has almost 600,000, which is expected to exceed 10 million.
No problem, it is basically ready. It can be broadcast directly from 12:31 to 13:00 and 6:30 pm. There are many high-quality new songs recently, and it is the best time to launch them directly.
In fact, similar music programs mainly recommended by new songs have been held by many local satellite TV stations before, and TVB has had this type of program for a long time, and it is very successful. Zhou Huimin was the host of this type of program, first on the radio station and then on the TV station. The four kings who could successfully dominate the list and directly become king are also closely related to TVB's programs.
After all, TVB occupies an absolute dominant position in the Hong Kong broadcasting market. The good songs I recommend here are of good quality and the singers are handsome and popular. Of course, they are very easy to be recognized by the market. This is the advantage of monopoly.
However, with the termination of talents in the Hong Kong circle and the Chinese music scene completely declined, such music programs became less and less marketable. At that time, the Chinese music scene was basically the world of the Taiwanese music circle, and it was the same now.
Why is TVB so thankless?
There is no profit in itself, and I still have to give up a very good prime time, so it is naturally unwilling to do so, so not only TVB, but many local satellite TV stations in the mainland that do not lack ratings have also canceled similar programs.
However, TVB's focus is different now. In addition, stimulated by the four queens, many singers have begun to actively release films. If they want to participate in this great competition, they have vaguely had the prosperous music scene in the early 1990s, so it is necessary to launch such programs in front of other satellite TV stations at this time to gain authoritative voice.
With the current viewership rate of TVB Chinese, it really needs to be broadcast in a good time. It is recommended that as long as the new songs Li Qin used to play the charts are of good quality, they will definitely become popular. Then it is directly reflected in Baidu's hot search rankings and the three most important lists in the mainland.
However, this does not mean that the rankings of the three major lists are not important with public relations. Many young people do not have time to watch live TV on time. They are the main fan group and are the foundation of the fan economy that is most keen on rankings. Even for this group of new leeks, they must increase their marketing efforts in this area.
Therefore, it is still necessary to organize these scattered soldiers through a special fan club support group. At the same time, through the three major charts, it is also important to let more netizens who don’t have time to watch TV understand Li Qin and her new songs and albums as soon as possible, so new songs will not be lost, but they will not directly enter the top ten according to what these people said at the beginning, and rely on their money ability to gain a position.
Li Changsheng and TVB are rich, but they are not stupid. Some unnecessary wastes will not cost a penny. These people themselves are not very honest and can be used, but they cannot trust them absolutely.
Seeing that he only approved 10 million yuan in activity funds in the end, Mike and others were still a little embarrassed. In fact, the money was not small, but Li Ershao was much smarter than they thought. It was not as easy as they thought at the beginning. The richer the person, the more stingy he was.
Li Xue and Zhang Min received a total of 15 million yuan in activity funds, of which Li Xue accounted for the majority, and Zhang Min only had only 5 million yuan. This activity fund was naturally used to recruit professional fans and fans to organize professional marketing, effectively converting popularity into traffic, and then finally monetizing traffic.
Zhang Min is mainly responsible for Jiangsu, Zhejiang, Shanghai, provinces, Hong Kong, Macao and other places, and Taiwan is in line with the flow. Li Changsheng does not intend to spend too much energy there, so there is no need.
When choosing songs, we naturally use the title song "The Drunken Concubine". The MV of this song is the most graphic, and the song itself also has the potential to be popular, which is very suitable for new songs to be ranked.
All the title songs must not be taken out before the new album is released, so you usually choose the one with the most weight, which is to preheat the new album, and then after the new album is successfully released, all the other songs in the album will be taken out to the rankings.
If three songs in an album can enter the top ten of the major charts at the same time, then this album will be terrifying. It can almost be directly a god and become a phenomenal album. At that time, both sales and traffic marketing will be reasonable and well-founded and will not be questioned too much. It has strong credibility and value.
After roughly arranging the preliminary publicity work, Li Changsheng asked Yazi to list the total investments of the album "Shengdan Jingmo Chou" one by one, so that everyone here can have a clear idea.
The production cost of the album itself is HK$63 million, which includes investment in physical albums and channels, exceeds 80 million. The first wave of preliminary promotion costs is 25 million, and the marketing cost of the TV station and video network is 30 million. Before there is a new addition, a total of HK$13.5 billion.
Many people did not have an accurate concept before, but they knew that the album was of high quality and invested a lot. Now, after hearing the exact data, I was very surprised, especially TVB and Video Network also calculated the marketing expenses and advertising space fees, and it was really a matter of clear settlement.
Li Jiaxin, who had not interrupted the whole process, asked directly to Yazi: How many copies do you need to sell this album to make a return?
Currently, it is a digital album priced at RMB 35. A paid on-demand movie coupon is given. The physical album has no intention of making money, and it almost completely gave up. It is mainly for marketing and momentum, so the actual income is mainly for the sales of digital albums.
After deducting the movie coupons and the platform commission, the actual profit of an album is about 20 yuan, or 25 Hong Kong dollars. In terms of current investment, it will take at least 6 million copies to achieve profitability.
As soon as this data came out, Li Jiaxin, who was half an expert, took a breath and asked Zhang Min directly: How much is the cumulative sales of Amin's album now?
The digital album has exceeded 8 million, and the physical album has almost 600,000, which is expected to exceed 10 million.
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