The salary increase has now been circulated back to TVB. I have to say that money is really important. The TV station, which was originally panicked, quickly stabilized. After all, most of the people here get a dead salary by clocking in on time.
Now I will give you a 20% salary increase, why should I leave?
The veteran actors who have been on TV for more than ten or twenty years are even more reluctant to leave, and they directly raise 50% of their salary. Although the salary is not high, they are undoubtedly much better than before. The most important thing is that Li Changsheng actually plans to repair a welfare house, which is so attractive.
Only those who really live in Hong Kong will know how difficult it is to buy a house here. Many veteran actors have never been able to own their own houses in their lives on TV stations. They are either luxury houses or ordinary houses with less than 50 square meters. It is difficult to own them. The attraction of welfare houses to them can be imagined.
But not everyone is interested in this. Li Changsheng's series of practices in joining TVB are absolutely beneficial to the entire TV station and those employees at the bottom, but for the previous vested interests, it may not be possible.
TVB's current leading actresses actually have serious problems. Compared with young actors, they may give in more than they are in their age. They are generally in their thirties or forties. It's not that their acting skills are not good, but that they are older and many roles are no longer suitable.
He is obviously in his thirties and insists on playing a 17 or 18-year-old girl. Doesn’t it feel awkward to look at it?
Therefore, it is necessary to transform into the survival of the fittest. However, because of the fact that TVB was full of mountains and many senior executives were not focused on cultivating newcomers, this led to TVB retaining a large number of old actresses. It is okay to encounter some suitable scripts, but some inappropriate ones are simply a disaster.
At the same time, many of these old and old actresses do not rely on filming to make money to support their families. Many of them participate in some dinner parties and conduct some immoral transactions. Their fame and popularity are their market conditions.
Therefore, Li Changsheng's current two-pronged approach has had a very serious impact on them. Many people here are willing to retreat, and they have found their next home, or directly retired from the circle, no longer staying on TVB, intending to find another way out.
TVB's old rival ATV is naturally not to be outdone. Although ATV's current situation is bad, a wealthy mainland businessman named Wang Zheng found Antenna, which holds 476% of the shares (co-owned by ATV Chairman Cha Maosheng and Taiwan Want Want Group Chairman Tsai Yanming), and wanted to invest at a high price in ATV to seize the market gap left by TVB.
If it were usual, Cha Maosheng and Tsai Yanming would definitely not agree, but now it is different from the past. There are many people in the Hong Kong and Taiwan circles now on their side. It is said that even the award ceremony of the Golden Star Awards may fall from TVB to their ATV. At this time, if you have sufficient funds, you will have a chance to change your fate against the will of heaven.
After some discussion, Wang Zheng invested HK$9 billion and invested a high-profile stake in ATV, holding 524% of the shares, becoming the largest shareholder and the new chairman of the board of directors.
The first thing Wang Zheng did after he came to power was to sign 1.5 billion yuan in advertising sponsorship for ATV, including both mainland and many related sponsors from Hong Kong, Macao and Taiwan. Not only did he pay all the wages owed before, but he also directly increased his salary by 10%, and waved his money to poach people on TVB.
Li Jiaxin, who is in charge of TVB, is naturally very anxious, and at the same time fully realizes that her ability is really unsteady of TVB's chairman. Although she is Li Weiguo's wife now, there are really not many people who really look down on her and will sell her face.
In just half a month, TVB lost more than 2 billion in advertising sponsorship. Taiwan has withdrawn all its investments, and Southeast Asia, Hong Kong and Macao have also withdrawn a lot of investments. It can be said that now is the most dangerous time for TV stations.
If Li Changsheng hadn't had 10 billion Hong Kong dollars and seemed to be short of money, TVB would have been in chaos long ago. Even if you had a salary increase, you would have to make money and get it out. Otherwise, who would have taken the salary increase seriously?
Now after Li Changsheng's two high-profile shows of wealth, no one has any worries about this. Everything is going on in an orderly manner. However, the ratings have declined very significantly, and the stock price is also falling in various ways, and its market value has fallen below 30 billion Hong Kong dollars.
Li Changsheng is naturally not idle either. The mainland manufacturers are not stupid, but are smarter than anyone else. They cannot not understand what it means to join the mainland TV network, especially those urban TVB self-made dramas, which is a god-given opportunity to implant advertising to promote their own brand.
Although TVB dramas have a much worse impact in the mainland now than before, their quality is still there. As long as the limitations of playback channels are solved, the ratings and popularity are not a problem.
And all of these have been solved by Li Changsheng, so there is naturally some discussion. The most important thing is that TVB's advertising time is empty now. It is a newly established Chinese TV station. Although the price is a bit expensive, it is very reasonable and is definitely more cost-effective than investing in the three major satellite TV stations.
Sister Zhen and the others are now helping with these contracts. One and the other are frightened by the exaggerated amount on it. Only then do they realize that all the dangers were actually created by Li Changsheng. From the beginning, he didn't take these seriously, and even wanted the old ones not to go to the new ones.
How many are there in total?
Four...4 billion Hong Kong dollars.
It's okay, it's all for the time being. I've read those scripts, but the investment is too little. Now I don't have to be as careful as before. Each investment increases by 50%, so I don't have to be afraid of spending money. What we lack the most now is money. What I want is ratings and quality. Do you understand?
Zeng Lizhen immediately nodded and felt that Li Changsheng was even more terrifying than Uncle Shao Liu in the past because he had a very accurate grasp of the market and had a long-term vision. He even had the courage to lose the entire Hong Kong, Macao, Taiwan and Southeast Asian markets. Such a media tycoon and his background as rich as a country, who can succeed if he fails?
Sister Zhen, who left the hotel conference room, immediately called her cousin Zeng Zhiwei and expressed her opinion on Li Changsheng. When Zeng Xiaozi heard that she had received so much sponsorship, she immediately had a new idea to let her cousin follow Li Changsheng to do things well.
Now I will give you a 20% salary increase, why should I leave?
The veteran actors who have been on TV for more than ten or twenty years are even more reluctant to leave, and they directly raise 50% of their salary. Although the salary is not high, they are undoubtedly much better than before. The most important thing is that Li Changsheng actually plans to repair a welfare house, which is so attractive.
Only those who really live in Hong Kong will know how difficult it is to buy a house here. Many veteran actors have never been able to own their own houses in their lives on TV stations. They are either luxury houses or ordinary houses with less than 50 square meters. It is difficult to own them. The attraction of welfare houses to them can be imagined.
But not everyone is interested in this. Li Changsheng's series of practices in joining TVB are absolutely beneficial to the entire TV station and those employees at the bottom, but for the previous vested interests, it may not be possible.
TVB's current leading actresses actually have serious problems. Compared with young actors, they may give in more than they are in their age. They are generally in their thirties or forties. It's not that their acting skills are not good, but that they are older and many roles are no longer suitable.
He is obviously in his thirties and insists on playing a 17 or 18-year-old girl. Doesn’t it feel awkward to look at it?
Therefore, it is necessary to transform into the survival of the fittest. However, because of the fact that TVB was full of mountains and many senior executives were not focused on cultivating newcomers, this led to TVB retaining a large number of old actresses. It is okay to encounter some suitable scripts, but some inappropriate ones are simply a disaster.
At the same time, many of these old and old actresses do not rely on filming to make money to support their families. Many of them participate in some dinner parties and conduct some immoral transactions. Their fame and popularity are their market conditions.
Therefore, Li Changsheng's current two-pronged approach has had a very serious impact on them. Many people here are willing to retreat, and they have found their next home, or directly retired from the circle, no longer staying on TVB, intending to find another way out.
TVB's old rival ATV is naturally not to be outdone. Although ATV's current situation is bad, a wealthy mainland businessman named Wang Zheng found Antenna, which holds 476% of the shares (co-owned by ATV Chairman Cha Maosheng and Taiwan Want Want Group Chairman Tsai Yanming), and wanted to invest at a high price in ATV to seize the market gap left by TVB.
If it were usual, Cha Maosheng and Tsai Yanming would definitely not agree, but now it is different from the past. There are many people in the Hong Kong and Taiwan circles now on their side. It is said that even the award ceremony of the Golden Star Awards may fall from TVB to their ATV. At this time, if you have sufficient funds, you will have a chance to change your fate against the will of heaven.
After some discussion, Wang Zheng invested HK$9 billion and invested a high-profile stake in ATV, holding 524% of the shares, becoming the largest shareholder and the new chairman of the board of directors.
The first thing Wang Zheng did after he came to power was to sign 1.5 billion yuan in advertising sponsorship for ATV, including both mainland and many related sponsors from Hong Kong, Macao and Taiwan. Not only did he pay all the wages owed before, but he also directly increased his salary by 10%, and waved his money to poach people on TVB.
Li Jiaxin, who is in charge of TVB, is naturally very anxious, and at the same time fully realizes that her ability is really unsteady of TVB's chairman. Although she is Li Weiguo's wife now, there are really not many people who really look down on her and will sell her face.
In just half a month, TVB lost more than 2 billion in advertising sponsorship. Taiwan has withdrawn all its investments, and Southeast Asia, Hong Kong and Macao have also withdrawn a lot of investments. It can be said that now is the most dangerous time for TV stations.
If Li Changsheng hadn't had 10 billion Hong Kong dollars and seemed to be short of money, TVB would have been in chaos long ago. Even if you had a salary increase, you would have to make money and get it out. Otherwise, who would have taken the salary increase seriously?
Now after Li Changsheng's two high-profile shows of wealth, no one has any worries about this. Everything is going on in an orderly manner. However, the ratings have declined very significantly, and the stock price is also falling in various ways, and its market value has fallen below 30 billion Hong Kong dollars.
Li Changsheng is naturally not idle either. The mainland manufacturers are not stupid, but are smarter than anyone else. They cannot not understand what it means to join the mainland TV network, especially those urban TVB self-made dramas, which is a god-given opportunity to implant advertising to promote their own brand.
Although TVB dramas have a much worse impact in the mainland now than before, their quality is still there. As long as the limitations of playback channels are solved, the ratings and popularity are not a problem.
And all of these have been solved by Li Changsheng, so there is naturally some discussion. The most important thing is that TVB's advertising time is empty now. It is a newly established Chinese TV station. Although the price is a bit expensive, it is very reasonable and is definitely more cost-effective than investing in the three major satellite TV stations.
Sister Zhen and the others are now helping with these contracts. One and the other are frightened by the exaggerated amount on it. Only then do they realize that all the dangers were actually created by Li Changsheng. From the beginning, he didn't take these seriously, and even wanted the old ones not to go to the new ones.
How many are there in total?
Four...4 billion Hong Kong dollars.
It's okay, it's all for the time being. I've read those scripts, but the investment is too little. Now I don't have to be as careful as before. Each investment increases by 50%, so I don't have to be afraid of spending money. What we lack the most now is money. What I want is ratings and quality. Do you understand?
Zeng Lizhen immediately nodded and felt that Li Changsheng was even more terrifying than Uncle Shao Liu in the past because he had a very accurate grasp of the market and had a long-term vision. He even had the courage to lose the entire Hong Kong, Macao, Taiwan and Southeast Asian markets. Such a media tycoon and his background as rich as a country, who can succeed if he fails?
Sister Zhen, who left the hotel conference room, immediately called her cousin Zeng Zhiwei and expressed her opinion on Li Changsheng. When Zeng Xiaozi heard that she had received so much sponsorship, she immediately had a new idea to let her cousin follow Li Changsheng to do things well.
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