Running did not have any investment in the beginning. Not only did it not have oral advertising implants, but it did not even have title sponsorships. The only thing that is linked to advertising is the normal advertising period advertisements between the broadcast and the broadcast. Anyone who knows it knows that this program has not conducted any investment in the program so far.
Of course, this is not that TVB does not have connections and strength in this area. TVB's advertising space is very popular now, and it is at least two prices higher than the same period last year. However, how can Hong Kong, Southeast Asia and other places be comparable to the entire Greater China and Southeast Asia market? The mainland market alone is enough to be instantly matched.
So anyone with discerning eyes can see that Li Changsheng is very confident in Running. He feels that those people in the past are not worthy of bidding and do not understand how powerful this show is. Now even those who think that Li Ershao is crazy about money and have to pinch his nose and admit that Running is indeed awesome and terrible. This is the legendary phenomenon variety show.
In fact, phenomenal variety shows have not appeared before. In the 1980s and 1990s, many such phenomenal variety shows were indeed very influential, but time has changed. In today's era of online information explosion, such phenomenal variety shows can no longer be seen, so Running almost subverted everyone's perception and can be said to have redefined variety shows.
Since the ratings are very high and very popular among young people, after the video network was launched in the early morning of last night, the number of views exceeded 70 million in less than half a day. This is an unpopular period like the early morning, so it is indeed very cost-effective to spend more money. As long as the expected results can be achieved, money is never a problem.
The first one to take the initiative to give money to the door is Jiaduobao, which is a sea-wide distance. This is the local brand that the mainland has invested the largest in the advertising field. It invests more than 2 billion in advertising every year. Others are willing to spend 2 billion, multiple hundreds of millions, or use other ineffective runnings on better results. Is there any problem?
Smart people are naturally not just Jiaduobao. The pre-mixed cocktail RIO, which focuses on young people's tastes, is now worried that she has insufficient popularity and influence and cannot quickly occupy the market. They naturally focus on Running, hoping to quickly open up the market with the help of Running, a phenomenon-level variety show, and become the first choice for young people in alcoholic beverages nowadays.
Porsche quickly came to their conclusion after the overnight meeting, so they came to the door directly before 12 noon. Now the only one who came to the door was the Greater China president located in Hong Kong. At the latest afternoon, a senior delegation would come to the headquarters for formal negotiations. This is not a cooperation that can be negotiated in one day or two days. This is a real long-term strategic cooperation.
One after another, big brands familiar to countless people at home and abroad are waving their money to block the door, and want to invest in the naming or advertising space. The four relevant departments of the Advertising Department, Marketing Department, Variety Show Department, and Production Department are naturally busy. Zhang Min temporarily acted as Li Changsheng's private secretary, summarized the investment intentions of these brands and briefly reported them to the boss Li Changsheng.
The popular ready-to-drink cocktail in China is RIO. RIO cocktail is more like a drink because it has extremely low alcohol content, has a colorful appearance and different flavors. With just the right alcohol content, it can quickly open up your emotions and bring you a kind of enjoyment.
It has a wide range of applicable scenarios. Once the market is successfully opened and it has won the trust of young consumers, you may be able to see RIO cocktails in the future, whether it is a restaurant meal or a friend's party. Its degree is generally 3 degrees or 38 degrees, so it can be completely consumed as a drink.
However, this is a new brand that has just emerged. Pre-mixed cocktails are a brand new category. Unlike the base wine-mixed cocktails that are very popular in many bars, this type of cocktail is affordable and easy to drink. It is also more friendly to some people, especially women, so the market prospects are very good.
The second is Coca-Cola, which has always been working with us, and Pepsi, which I really want to work with us. However, the price is not as good as Jiaduobao and RIO. Jiaduobao has a lot of room for premium, but they want the right to name it.
If Jiaduobao doesn't consider naming, RIO has no chance. Jiaduobao is really rich now. He can earn tens of billions in a year by selling herbal tea. The advertising fee of 200 to 30 billion is really nothing to others, but as Li Changsheng said before, money has never been the most important thing, and he and TVB are not short of money.
As Zhang Min thought, when he heard the naming power, Li Changsheng shook his head and said: The naming power is mostly from Porsche. Brands like Jiaduobao are not worthy of Running's naming, and this is not a matter of money.
Forget about Coke's two heroes, this is not a high-end brand. Since the price cannot be raised, it depends on who is willing to spend money on RIO or Jiaduobao. But remember one thing, those who have drunk alcohol cannot drive. If there is a driving process, try not to touch the wine. Drink it again during the subsequent decisive battle to tear down the name tag. This is very important.
The RIO cocktail has a very low degree, just like a beverage, but no matter how low the alcohol content is, it is still wine. Hong Kong is much stricter than the mainland's advertising laws. And even if it is in the mainland, it's fine if it's not caused trouble. If you are asked for trouble, you will definitely be ordered to rectify it. So it's better to agree to avoid some trouble.
Zhang Min hurriedly recorded these, and then roughly had a psychological expectation, knowing how to talk later. These small matters will definitely not be allowed to come forward, Li Changsheng, the boss, the boss, a giant billionaire. Basically, they are all their subordinates to discuss, and even if the delegation from the Porsche headquarters comes over, it will be the same.
Of course, this is not that TVB does not have connections and strength in this area. TVB's advertising space is very popular now, and it is at least two prices higher than the same period last year. However, how can Hong Kong, Southeast Asia and other places be comparable to the entire Greater China and Southeast Asia market? The mainland market alone is enough to be instantly matched.
So anyone with discerning eyes can see that Li Changsheng is very confident in Running. He feels that those people in the past are not worthy of bidding and do not understand how powerful this show is. Now even those who think that Li Ershao is crazy about money and have to pinch his nose and admit that Running is indeed awesome and terrible. This is the legendary phenomenon variety show.
In fact, phenomenal variety shows have not appeared before. In the 1980s and 1990s, many such phenomenal variety shows were indeed very influential, but time has changed. In today's era of online information explosion, such phenomenal variety shows can no longer be seen, so Running almost subverted everyone's perception and can be said to have redefined variety shows.
Since the ratings are very high and very popular among young people, after the video network was launched in the early morning of last night, the number of views exceeded 70 million in less than half a day. This is an unpopular period like the early morning, so it is indeed very cost-effective to spend more money. As long as the expected results can be achieved, money is never a problem.
The first one to take the initiative to give money to the door is Jiaduobao, which is a sea-wide distance. This is the local brand that the mainland has invested the largest in the advertising field. It invests more than 2 billion in advertising every year. Others are willing to spend 2 billion, multiple hundreds of millions, or use other ineffective runnings on better results. Is there any problem?
Smart people are naturally not just Jiaduobao. The pre-mixed cocktail RIO, which focuses on young people's tastes, is now worried that she has insufficient popularity and influence and cannot quickly occupy the market. They naturally focus on Running, hoping to quickly open up the market with the help of Running, a phenomenon-level variety show, and become the first choice for young people in alcoholic beverages nowadays.
Porsche quickly came to their conclusion after the overnight meeting, so they came to the door directly before 12 noon. Now the only one who came to the door was the Greater China president located in Hong Kong. At the latest afternoon, a senior delegation would come to the headquarters for formal negotiations. This is not a cooperation that can be negotiated in one day or two days. This is a real long-term strategic cooperation.
One after another, big brands familiar to countless people at home and abroad are waving their money to block the door, and want to invest in the naming or advertising space. The four relevant departments of the Advertising Department, Marketing Department, Variety Show Department, and Production Department are naturally busy. Zhang Min temporarily acted as Li Changsheng's private secretary, summarized the investment intentions of these brands and briefly reported them to the boss Li Changsheng.
The popular ready-to-drink cocktail in China is RIO. RIO cocktail is more like a drink because it has extremely low alcohol content, has a colorful appearance and different flavors. With just the right alcohol content, it can quickly open up your emotions and bring you a kind of enjoyment.
It has a wide range of applicable scenarios. Once the market is successfully opened and it has won the trust of young consumers, you may be able to see RIO cocktails in the future, whether it is a restaurant meal or a friend's party. Its degree is generally 3 degrees or 38 degrees, so it can be completely consumed as a drink.
However, this is a new brand that has just emerged. Pre-mixed cocktails are a brand new category. Unlike the base wine-mixed cocktails that are very popular in many bars, this type of cocktail is affordable and easy to drink. It is also more friendly to some people, especially women, so the market prospects are very good.
The second is Coca-Cola, which has always been working with us, and Pepsi, which I really want to work with us. However, the price is not as good as Jiaduobao and RIO. Jiaduobao has a lot of room for premium, but they want the right to name it.
If Jiaduobao doesn't consider naming, RIO has no chance. Jiaduobao is really rich now. He can earn tens of billions in a year by selling herbal tea. The advertising fee of 200 to 30 billion is really nothing to others, but as Li Changsheng said before, money has never been the most important thing, and he and TVB are not short of money.
As Zhang Min thought, when he heard the naming power, Li Changsheng shook his head and said: The naming power is mostly from Porsche. Brands like Jiaduobao are not worthy of Running's naming, and this is not a matter of money.
Forget about Coke's two heroes, this is not a high-end brand. Since the price cannot be raised, it depends on who is willing to spend money on RIO or Jiaduobao. But remember one thing, those who have drunk alcohol cannot drive. If there is a driving process, try not to touch the wine. Drink it again during the subsequent decisive battle to tear down the name tag. This is very important.
The RIO cocktail has a very low degree, just like a beverage, but no matter how low the alcohol content is, it is still wine. Hong Kong is much stricter than the mainland's advertising laws. And even if it is in the mainland, it's fine if it's not caused trouble. If you are asked for trouble, you will definitely be ordered to rectify it. So it's better to agree to avoid some trouble.
Zhang Min hurriedly recorded these, and then roughly had a psychological expectation, knowing how to talk later. These small matters will definitely not be allowed to come forward, Li Changsheng, the boss, the boss, a giant billionaire. Basically, they are all their subordinates to discuss, and even if the delegation from the Porsche headquarters comes over, it will be the same.
![[Incestuous Novels] Qin Qing’s happy life - Harem, hunting for beauty, cool writing](/templates/nvshen/themes/img/thumb_1.png)