While explaining the screen, Wu Hao demonstrated how to buy tickets online or mobile phones, and then demonstrated how to get tickets and how to enter the venue with electronic tickets.
The reporters were also amazed after seeing this. It was convenient to buy tickets online, but they didn’t expect that they could buy movie tickets on their mobile phones.
And it is indeed as Wu Hao said, it is really very convenient. Although there are fewer movie theaters now, as long as the person in charge of the theater is not a fool, they will see the benefits.
However, the owner of the theater chain is indeed not a fool. A reporter immediately asked: Director Wu, there is only one cinema under your jurisdiction. You released this convenient function so early. Aren’t you afraid that other theater chains will not cooperate with you and instead develop their own ticket purchase system?
Wu Hao smiled and said: First of all, the group's cinemas are not just this one. They will open in early July in more than 20 cities including Shanghai, Chongqing, Guangzhou, etc.Second, if you score and rate the movie on Maoyan after watching the movie, you will immediately get one-third of the ticket price. This means that after rating the 2D movie of 60 yuan, you can get a 20 yuan cashback, a 30 yuan cashback, and a 120 yuan IMAX movie of 10 yuan cashback.As long as we score, the cash will be deposited within two working days. We are now further improving the system and striving to achieve timely receipt within this year.And I promise you that this policy will not be cancelled within ten years, and not only Haohan Cinema or Wanda Cinema, but any theater chain that joins Maoyan will also support this policy in the future.
As soon as Wu Hao said this, the reporters immediately made a noise, and each movie ticket was subsidized by 20 to 40 yuan. How much is it to be subsidized in ten years?
A reporter immediately asked: Director Wu, is the money for the cashback borne by Maoyan or the theater chain?
Wu Hao said: Of course it’s Maoyan. If the theater chain needs to be cashed back, which theater chain will agree to join Maoyan?
。
Reporter: Director Wu, is this true?Have you ever calculated how much money you would lose in ten years?
Wu Hao asked with a look of surprise: Why do you have to count this?If you lose, you will lose. Will I care about money?I'm not interested in money, as long as it can be convenient for movie fans.
As soon as Wu Hao said this, the reporters were speechless. They naturally didn't believe a word about Wu Hao's words. There must be a business model that they didn't know, but they just couldn't understand it. From Wu Hao's words, they could also know it. They must also involve some commercial secrets. Anyway, they will definitely not lose money. At most, they will lose a little at the beginning, but they will definitely not lose ten years.
However, Wu Hao's last sentence can be convenient for movie fans, which can still win the favor of the audience. I believe that after the news spread today, many people will be willing to use Maoyan movies to buy tickets. In this way, Wu Hao naturally doesn't have to worry about other theaters competing with him, unless other theaters also subsidize them. But in this way of burning money, is there any theater that can compete with Wu Hao, the richest man in China?
Of course, Wu Hao didn't tell the truth. The cashback model of Maoyan movies is actually the model of Internet companies burning money in their previous lives. It has only one purpose, that is, to seize the market and increase user stickiness. In fact, it is the same as QQ.
As long as Maoyan becomes bigger and stronger, traffic is the most valuable thing. You can collect money through listing, advertising, port access, and even if you join a theater in the future. Of course, you can continue to do cashback.
In the future, you can even open a membership, which charges ten or twenty yuan per month. You can earn it back as long as you watch a movie. Many people won’t mind buying this member. With the traffic, this is also a considerable income.
Wu Hao began to introduce some other details: Maoyan Movie supports all online banks in China and credit cards with UnionPay logo, as well as Alipay. It is very convenient to purchase tickets online and supports booking all movies three days in advance, including seat selection.After obtaining the consent of each user, the user's interests and hobbies will be counted into Maoyan Big Data. Currently, Maoyan Big Data is provided by Baidu, and the accuracy is trustworthy. After the user opens Maoyan, he can accept movies recommended by big data to users.After that, users just click on the link and will enter the Maoyan Movie and TV Library to learn about everything recommended.When users hesitate, they can watch trailers, trailers, scores, and comments from other netizens, and finally decide whether to buy tickets to watch. In short, Maoyan will be committed to providing users with the most convenient and effective one-stop services such as movie selection, ticket purchase, movie viewing, comments, etc.
The reporters understood after hearing this that big data is actually a kind of income. Each movie can be charged advertising fees like a production company and then pushed to different users.
It doesn’t matter if the production company does not pay the advertising fee, just don’t recommend it to users.
The reporters looked at each other. Sure enough, China's richest man is not in vain. Are there any businessmen who are not unintentional?
At this point, the introduction about Haohan Star Media Group has basically ended, and then the reporter asked questions was entered.
Reporter: Director Wu, do you have any plans to go public in the future?
Wu Hao: Yes, except for my own studio and Starry Sky Brokerage Company, all companies, including the group company, will be listed.
Reporter: Director Wu, Wenchuan’s cast is very large this time. Can you reveal the actor’s pay?Are there any artists under your company participating in the performance?
Wu Hao: The pay is very cheap, and each person only charges 100,000 yuan in hard work. I would like to thank all the actors involved in Wenchuan here.As for the artists under the group, of course, they all participated, and the pay for both the famous and the newcomers was 100,000 yuan.To put it bluntly, although the pay is a little less, being able to participate in the Wenchuan movie can be regarded as a gift for all the artists who signed the contract company.
Wu Hao said he was boasting, and the reporters understood that Wenchuan was supported by the state after all, and now it is considered to be the national attention. Countless people want to participate in the money. Being able to participate in Wenchuan is indeed like giving gifts. For newcomers, it is even more a luxurious gift package. After all, no matter how the final quality of Wenchuan is, this level of attention can bring enough popularity to newcomers. If you perform well in the movie, it can also be considered a one-shot fame.
Just like Lao Tou likes to use newcomers, the new protagonists he has used can be considered a quasi-first-line actor even if he only made a movie called Lao Tou.
Reporter: Director Wu, will Wenchuan’s special effects be produced by Digital Kingdom?Can it achieve the effect in the previous short film?Is it necessary to spend a lot of money to achieve that effect?
Wu Hao: Of course, it was produced by the Digital Kingdom, and the effect was also the effect of the previous short films, but the cost was not as huge as everyone imagined. The previous short films were made out of nothing, so the cost was huge, but Wenchuan is different. Each of our pictures was shot in real life, and the special effects were just to look more realistic, so they didn't cost much.
Reporter: Director Wu, is Wenchuan shot by IMAX?
Wu Hao: Yes, Wenchuan used IMAX cameras to shoot throughout the entire process. It is the first 3D movie in China and even Asia and the first IMAX movie.
Reporter: Director Wu, are you committed to developing the Chinese film industry and special effects? Do you have your own plans to shoot science fiction films?
Wu Hao: Yes, after director Nolan and I finish filming Inception, I will start preparing my first real science fiction movie, and the script is now clear.
The reporter didn't expect that a big fish would catch a random question. He immediately forgot the rule that a reporter could only ask one question and asked impatiently: Really?Director Wu, what kind of movie are you going to shoot and how much investment are you investing?Who is the actor?When will the shooting start?
Fortunately, his question is also a question that others want to ask, so no one pursued it.
Wu Hao also knew that these were what all reporters wanted to ask, so he directly replied: The investment will exceed 100 million US dollars, and the male and female protagonists are not determined, but they are required to be a powerful actor over 30 with very superb acting skills.As for the content, you can find some answers from the short video just now.Specifically, the shooting time is indefinite. It depends on the development of the digital kingdom. They cannot meet my needs at present.
Wu Hao's words surprised the reporters. They felt that Wu Hao's steps were getting bigger and bigger. This Wenchuan, which had invested 400 million yuan, had not yet seen success. There was a new movie with investment of more than 600 million yuan.
You are not afraid of losses, you are really willful if you have money.
At the same time, the actors behind Wu Hao were also interested, such as Xu Zheng, Huang Bo, Li Bingbing, Liu Tao, and Sun Li. They all met Wu Hao's requirements. It was the first time they heard Wu Hao say this. Even if they didn't see the script, their minds became active. After all, it was a movie with an investment of more than 600 million yuan. Even if it was not done well, the first movie with an investment of more than 100 million yuan and the first science fiction movie in the true sense in China are enough to leave their reputation in the film history.
The reporters then asked Wu Hao other questions about the movie, but he did not answer any of them, so the reporters had to give up. After interviewing group executives and some actors, the press conference that lasted for two hours was finally over, and the reporters left with satisfaction.
Before Wu Hao could leave, three little girls from Li Qinreba, led by Nazha, surrounded him and pestered him to watch the short video just now. Some other people who had never seen it also surrounded him when they heard the noise here. They also wanted to see what kind of film made the reporter's reaction so exaggerated.
Wu Hao had no choice but to recruit staff and ask him to prepare glasses for the actors, and then notify the projectionist to show it. After that, he ignored it and went back to his office first.
The reporters were also amazed after seeing this. It was convenient to buy tickets online, but they didn’t expect that they could buy movie tickets on their mobile phones.
And it is indeed as Wu Hao said, it is really very convenient. Although there are fewer movie theaters now, as long as the person in charge of the theater is not a fool, they will see the benefits.
However, the owner of the theater chain is indeed not a fool. A reporter immediately asked: Director Wu, there is only one cinema under your jurisdiction. You released this convenient function so early. Aren’t you afraid that other theater chains will not cooperate with you and instead develop their own ticket purchase system?
Wu Hao smiled and said: First of all, the group's cinemas are not just this one. They will open in early July in more than 20 cities including Shanghai, Chongqing, Guangzhou, etc.Second, if you score and rate the movie on Maoyan after watching the movie, you will immediately get one-third of the ticket price. This means that after rating the 2D movie of 60 yuan, you can get a 20 yuan cashback, a 30 yuan cashback, and a 120 yuan IMAX movie of 10 yuan cashback.As long as we score, the cash will be deposited within two working days. We are now further improving the system and striving to achieve timely receipt within this year.And I promise you that this policy will not be cancelled within ten years, and not only Haohan Cinema or Wanda Cinema, but any theater chain that joins Maoyan will also support this policy in the future.
As soon as Wu Hao said this, the reporters immediately made a noise, and each movie ticket was subsidized by 20 to 40 yuan. How much is it to be subsidized in ten years?
A reporter immediately asked: Director Wu, is the money for the cashback borne by Maoyan or the theater chain?
Wu Hao said: Of course it’s Maoyan. If the theater chain needs to be cashed back, which theater chain will agree to join Maoyan?
。
Reporter: Director Wu, is this true?Have you ever calculated how much money you would lose in ten years?
Wu Hao asked with a look of surprise: Why do you have to count this?If you lose, you will lose. Will I care about money?I'm not interested in money, as long as it can be convenient for movie fans.
As soon as Wu Hao said this, the reporters were speechless. They naturally didn't believe a word about Wu Hao's words. There must be a business model that they didn't know, but they just couldn't understand it. From Wu Hao's words, they could also know it. They must also involve some commercial secrets. Anyway, they will definitely not lose money. At most, they will lose a little at the beginning, but they will definitely not lose ten years.
However, Wu Hao's last sentence can be convenient for movie fans, which can still win the favor of the audience. I believe that after the news spread today, many people will be willing to use Maoyan movies to buy tickets. In this way, Wu Hao naturally doesn't have to worry about other theaters competing with him, unless other theaters also subsidize them. But in this way of burning money, is there any theater that can compete with Wu Hao, the richest man in China?
Of course, Wu Hao didn't tell the truth. The cashback model of Maoyan movies is actually the model of Internet companies burning money in their previous lives. It has only one purpose, that is, to seize the market and increase user stickiness. In fact, it is the same as QQ.
As long as Maoyan becomes bigger and stronger, traffic is the most valuable thing. You can collect money through listing, advertising, port access, and even if you join a theater in the future. Of course, you can continue to do cashback.
In the future, you can even open a membership, which charges ten or twenty yuan per month. You can earn it back as long as you watch a movie. Many people won’t mind buying this member. With the traffic, this is also a considerable income.
Wu Hao began to introduce some other details: Maoyan Movie supports all online banks in China and credit cards with UnionPay logo, as well as Alipay. It is very convenient to purchase tickets online and supports booking all movies three days in advance, including seat selection.After obtaining the consent of each user, the user's interests and hobbies will be counted into Maoyan Big Data. Currently, Maoyan Big Data is provided by Baidu, and the accuracy is trustworthy. After the user opens Maoyan, he can accept movies recommended by big data to users.After that, users just click on the link and will enter the Maoyan Movie and TV Library to learn about everything recommended.When users hesitate, they can watch trailers, trailers, scores, and comments from other netizens, and finally decide whether to buy tickets to watch. In short, Maoyan will be committed to providing users with the most convenient and effective one-stop services such as movie selection, ticket purchase, movie viewing, comments, etc.
The reporters understood after hearing this that big data is actually a kind of income. Each movie can be charged advertising fees like a production company and then pushed to different users.
It doesn’t matter if the production company does not pay the advertising fee, just don’t recommend it to users.
The reporters looked at each other. Sure enough, China's richest man is not in vain. Are there any businessmen who are not unintentional?
At this point, the introduction about Haohan Star Media Group has basically ended, and then the reporter asked questions was entered.
Reporter: Director Wu, do you have any plans to go public in the future?
Wu Hao: Yes, except for my own studio and Starry Sky Brokerage Company, all companies, including the group company, will be listed.
Reporter: Director Wu, Wenchuan’s cast is very large this time. Can you reveal the actor’s pay?Are there any artists under your company participating in the performance?
Wu Hao: The pay is very cheap, and each person only charges 100,000 yuan in hard work. I would like to thank all the actors involved in Wenchuan here.As for the artists under the group, of course, they all participated, and the pay for both the famous and the newcomers was 100,000 yuan.To put it bluntly, although the pay is a little less, being able to participate in the Wenchuan movie can be regarded as a gift for all the artists who signed the contract company.
Wu Hao said he was boasting, and the reporters understood that Wenchuan was supported by the state after all, and now it is considered to be the national attention. Countless people want to participate in the money. Being able to participate in Wenchuan is indeed like giving gifts. For newcomers, it is even more a luxurious gift package. After all, no matter how the final quality of Wenchuan is, this level of attention can bring enough popularity to newcomers. If you perform well in the movie, it can also be considered a one-shot fame.
Just like Lao Tou likes to use newcomers, the new protagonists he has used can be considered a quasi-first-line actor even if he only made a movie called Lao Tou.
Reporter: Director Wu, will Wenchuan’s special effects be produced by Digital Kingdom?Can it achieve the effect in the previous short film?Is it necessary to spend a lot of money to achieve that effect?
Wu Hao: Of course, it was produced by the Digital Kingdom, and the effect was also the effect of the previous short films, but the cost was not as huge as everyone imagined. The previous short films were made out of nothing, so the cost was huge, but Wenchuan is different. Each of our pictures was shot in real life, and the special effects were just to look more realistic, so they didn't cost much.
Reporter: Director Wu, is Wenchuan shot by IMAX?
Wu Hao: Yes, Wenchuan used IMAX cameras to shoot throughout the entire process. It is the first 3D movie in China and even Asia and the first IMAX movie.
Reporter: Director Wu, are you committed to developing the Chinese film industry and special effects? Do you have your own plans to shoot science fiction films?
Wu Hao: Yes, after director Nolan and I finish filming Inception, I will start preparing my first real science fiction movie, and the script is now clear.
The reporter didn't expect that a big fish would catch a random question. He immediately forgot the rule that a reporter could only ask one question and asked impatiently: Really?Director Wu, what kind of movie are you going to shoot and how much investment are you investing?Who is the actor?When will the shooting start?
Fortunately, his question is also a question that others want to ask, so no one pursued it.
Wu Hao also knew that these were what all reporters wanted to ask, so he directly replied: The investment will exceed 100 million US dollars, and the male and female protagonists are not determined, but they are required to be a powerful actor over 30 with very superb acting skills.As for the content, you can find some answers from the short video just now.Specifically, the shooting time is indefinite. It depends on the development of the digital kingdom. They cannot meet my needs at present.
Wu Hao's words surprised the reporters. They felt that Wu Hao's steps were getting bigger and bigger. This Wenchuan, which had invested 400 million yuan, had not yet seen success. There was a new movie with investment of more than 600 million yuan.
You are not afraid of losses, you are really willful if you have money.
At the same time, the actors behind Wu Hao were also interested, such as Xu Zheng, Huang Bo, Li Bingbing, Liu Tao, and Sun Li. They all met Wu Hao's requirements. It was the first time they heard Wu Hao say this. Even if they didn't see the script, their minds became active. After all, it was a movie with an investment of more than 600 million yuan. Even if it was not done well, the first movie with an investment of more than 100 million yuan and the first science fiction movie in the true sense in China are enough to leave their reputation in the film history.
The reporters then asked Wu Hao other questions about the movie, but he did not answer any of them, so the reporters had to give up. After interviewing group executives and some actors, the press conference that lasted for two hours was finally over, and the reporters left with satisfaction.
Before Wu Hao could leave, three little girls from Li Qinreba, led by Nazha, surrounded him and pestered him to watch the short video just now. Some other people who had never seen it also surrounded him when they heard the noise here. They also wanted to see what kind of film made the reporter's reaction so exaggerated.
Wu Hao had no choice but to recruit staff and ask him to prepare glasses for the actors, and then notify the projectionist to show it. After that, he ignored it and went back to his office first.
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