On December 13, the Christmas season in Hong Kong officially kicked off.
After coordination between Debao Film Company and Xinbao Theater, "Christmas Adventures and Fate" was released a full week in advance, and won a box office of 4.96 million yuan in three days on the weekend, which is a very good result.
Seven days later, DreamWorks' "Shushan" was released in Hong Kong. Not only did Oriental Cinemas be released, but several cinemas in Yindu Cinemas were also rented, with 28 cinemas opening.
At the same time, the release of "Christmas Adventures and Fate" was reduced for one week, and Xinbao Cinema has vacated some theaters and Jiahe Cinema to screen "Fugui Train" on a dual-line basis.
A day ago, on December 19, the "Treasure Hunt" of New Art City was also released first.
Although the number of Hong Kong films released in the past few months has soared, it has really reached the prime time, and there are only three or four new films. After all, the theaters are still so strong.
Central, Hong Kong Island.
Although Christmas has not arrived yet, the traffic on Friday has increased significantly than usual.
Three days after the weekend, Christmas Eve is another day, followed by Christmas holiday. After Christmas holiday, there is another half month of New Year's (New Year's Day) holiday, which is enough for the busy Hong Kong working class to have a rest for the whole year.
Of course, for the service industry, the time has been so busy that it is dying.
Zhou Huimin and her best friend Yaqin talked and laughed with shopping bags, walked from the shopping mall in the Queen's Building to the theater, and when they arrived at the ticket office, they were shocked by the long queue.
Yaqin said strikingly: There are so many people, fortunately we booked the tickets in advance, otherwise we wouldn't have to watch them today.
It's Ah, it's not Christmas yet.Zhou Huimin and her best friend bypassed the long queue and went to buy some soda and popcorn.
Is there any "Shushan" at 7:20?
Sorry, it's sold out.
What about 9 o'clock?
Sold out too.
Is there any ticket for today?
There are 2 more Hall 3 at 10:20, and 12 more Hall 4; there are 18 more Hall 5 at 10:40, and 39 more Hall 6; there are 40 more Hall 1 at 11:20, and 44 more Hall 2. It is even late.
Are you getting a mistake?I queued for half an hour, and you told me that I would have to wait until 10 o'clock to watch.
Sorry, it's really gone, many people booked tickets in advance.
That is, it's only 7 o'clock now, so you'll have to wait for three hours?
Sir, the tickets before 10:20 were indeed sold out.If you think it's too late, you can buy tickets tomorrow.
Then I will buy tomorrow's ticket.
Sorry, "Shushan" has stopped pre-sale tickets, you can only buy movie tickets for the day and you can come back after 8 o'clock tomorrow.
Punish your mother!
Sir, please respect yourself, otherwise I will call the police.
What is your attitude? Believe it or not, I will ask someone to kill you.
……
There are some disputes at the ticket purchase office from time to time. The main reason is that the tickets for "Shushan" were sold too quickly, which made many people wait for a long time but failed to buy a suitable show.
If you want to blame, it is too hype before "Shushan" and the promotional expenses have been spent on the market since September, which is equivalent to the shooting cost of a medium-investment Hong Kong film.
In addition, he won big prizes at two international film festivals and sold box offices in Europe.
Not to mention veteran movie fans, even housewives who don’t watch movies much have been aroused by a lot of publicity.
Let's go, go across the street to watch "The Rich Train".
It's Ah, the tickets are gone, why are you waiting here for?
The people in the queue dispersed, and unless they were enthusiastic movie lovers, no one would wait for a few hours to wait until very late to watch a movie.
At this moment, the movie in the screening halls 1 and 2 ended, and the audience suddenly surged out of it, discussing the plot he had just watched while walking.
Many people were queuing up to leave, asking: Is "Shushan" so good?
Of course it looks good, the special effects are great, just like watching Star Wars before.
The scenery inside is so beautiful, I plan to travel to the mainland.
It is definitely the best movie this year, you have to regret not watching it.
……
The audience who had just finished watching "Shushan" answered with one word, which made many viewers who were about to leave and were unbearable to leave, and a small number of people went back to queue up again.
Just across the street from Queen's Building is a leading theater in Jiahe. There are also many people waiting to watch "The Rich Train" at the ticket purchase window.
Many of these queuing people went to the Queen's Theater. Originally, those people came to watch "Shushan", but they couldn't buy tickets and went to watch "Fugui Train". After all, the latter also had dozens of Hong Kong, Taiwan and Japanese stars joining.
If it weren't for the fact that "Shushan" had blossomed outside the wall and was fragrant inside the wall, won the grand prize in Venice and Tokyo, and created a big momentum in France's high box office, it would be less attractive to Hong Kong fans than "The Rich Train".
Mid-mountain area, in a villa.
Zou Wenhuai, who was preparing for dinner, received a call from the general manager of the theater: Mr. Zou, good news, several of our theaters are full, and the cinemas with the lowest attendance rate are more than 80%.
Very good, Zou Wenhuai nodded with satisfaction. "The Rich Train" also has part of Jiahe's investment. It was so popular on the first day of the painting, and Jiahe could make a lot of money.
He suddenly asked again, what's going on over in "Shushan"?
The general manager of Jiahe Cinemas hesitated for a moment and replied: Full.
Zou Wenhuai could obviously guess this result and said calmly: I understand.
In the eyes of many industry insiders, including Zou Wenhuai, DreamWorks' hype about "Shushan" is a bit crazy.
Judging from the current Hong Kong audience base, it is considered awesome to have a box office of over 35 million for a movie, while the advertising expenses of "Shushan" account for more than 5 million. Such a cost-effective publicity investment is really undesirable.
Although Oriental Cinemas is Kang Jianfei's industry, as far as DreamWorks alone, the box office of "Shushan" in Hong Kong must be at least 10 million higher than "Fugui Train", and the box office share can be more than "Fugui Train", which is almost impossible.
Compared with the fullness of "Shushan" and "The Rich Train", Princess Jin's theaters seem much more deserted.
"The Treasure Hunt" will be released one day earlier, with a box office of 1.17 million on the first day of yesterday, with an average attendance rate of 71%.
Today, because the audience was snatched away by two blockbusters, the attendance rate of "The Treasure Hunt" was less than 30%, and the decline was nearly 60% in one day, and it was about to fall to Mars.
As for Debao Film Company's "Christmas Adventures and Families", it is not much better than "The Treasure Hunt" and the film has been released for a week. At this time, two strong films have been opened, and the attendance rate has also dropped to about 30%.
This Christmas time is destined to be a battle between "Shushan" and "Fugui Train".
"Shushan" held its Hong Kong premiere a few days ago, with the purpose of cooperating with the media's final stage of publicity.
At this time, the official release of the show was officially released, and Tsui Hark himself became idle. The glory he had won in the past six months made him gradually become a little elated.
Shi Nansheng put down the phone, walked into the living room quickly, and said happily to Tsui Hark who was watching TV: Good news, "Shushan" is full, and all the tickets for the evening party at 12 o'clock are sold out.
Tsui Hark smiled proudly and said: I just don’t know how the European market sells.
"Shushan" was released at the same time in 9 countries around the world during the summer season, but due to time zone differences, Europe is several hours earlier, while North America is more than ten hours later.
When the Tsui Hark and his wife were talking, it was already midnight in Europe. Although the first day of "Shushan" in various countries was not accurately counted, Oriental Entertainment Distribution Company had received rough feedback.
One word: fire.
On the first day of "Shushan" was released in Spain, Portugal and the Netherlands, the attendance rate of major theaters was more than 60%. Although there has never been a huge situation, for a Chinese-language film, the attendance rate of 60% on the first day is already very valuable.
When the movie was being screened, the foreigners in the theater were marveling one after another, and the audience never stopped.
In a screening room of Queen's Theater, Zhou Huimin and Yaqin were eating popcorn and waiting for the video to begin.
Yaqin, I heard that you were dating, why didn’t you bring your boyfriend out today?Zhou Huimin asked.
He is a salesperson in the mall. He doesn't have time to spend these days, so he has no time to spend with me. Yaqin smiled and said, "It's you, should you fall in love?" Otherwise, you will become an older virgin."
Zhou Huimin dragged her chin and lamented: I just signed a contract with Fengxing Records last month. The contract stipulates that no boyfriend is allowed within three years. I don’t want to lose my job because of dating.
Yaqin said indignantly: Why do you even care about dating?It's so hateful.
Zhou Huimin said helplessly: The company wants to make me a jade singer, saying that dating will destroy the public image.But I think this is good. I am busy training and dancing all day long, and I will be distracted if I have a boyfriend.
So, Fengxing Records is ready to promote you?When will the record be released?Yaqin asked.
Zhou Huimin said: I am already looking for someone to write songs for me. During this period, I will first appear on some TV programs to increase my popularity. I guess I will have to wait until the Spring Festival to release the record.
Yaqin smiled and said: It seems that you are going to be the second place in Anita Mui.
Zhou Huimin said happily: Sister Mei is a very good person and she usually takes good care of me.
Wow, if you call her Sister Mei, then you are very familiar with her. Yaqin said excitedly, can you ask for a signature for me?
Zhou Huimin smiled and said: Of course, I will ask for several pictures for you next time when I meet Sister Mei.
That's awesome!Yaqin clenched her fist and waved it.
While the two were talking, the lights in the screening room suddenly went out, and the opening animation of DreamWorks soon appeared on the big screen.
After coordination between Debao Film Company and Xinbao Theater, "Christmas Adventures and Fate" was released a full week in advance, and won a box office of 4.96 million yuan in three days on the weekend, which is a very good result.
Seven days later, DreamWorks' "Shushan" was released in Hong Kong. Not only did Oriental Cinemas be released, but several cinemas in Yindu Cinemas were also rented, with 28 cinemas opening.
At the same time, the release of "Christmas Adventures and Fate" was reduced for one week, and Xinbao Cinema has vacated some theaters and Jiahe Cinema to screen "Fugui Train" on a dual-line basis.
A day ago, on December 19, the "Treasure Hunt" of New Art City was also released first.
Although the number of Hong Kong films released in the past few months has soared, it has really reached the prime time, and there are only three or four new films. After all, the theaters are still so strong.
Central, Hong Kong Island.
Although Christmas has not arrived yet, the traffic on Friday has increased significantly than usual.
Three days after the weekend, Christmas Eve is another day, followed by Christmas holiday. After Christmas holiday, there is another half month of New Year's (New Year's Day) holiday, which is enough for the busy Hong Kong working class to have a rest for the whole year.
Of course, for the service industry, the time has been so busy that it is dying.
Zhou Huimin and her best friend Yaqin talked and laughed with shopping bags, walked from the shopping mall in the Queen's Building to the theater, and when they arrived at the ticket office, they were shocked by the long queue.
Yaqin said strikingly: There are so many people, fortunately we booked the tickets in advance, otherwise we wouldn't have to watch them today.
It's Ah, it's not Christmas yet.Zhou Huimin and her best friend bypassed the long queue and went to buy some soda and popcorn.
Is there any "Shushan" at 7:20?
Sorry, it's sold out.
What about 9 o'clock?
Sold out too.
Is there any ticket for today?
There are 2 more Hall 3 at 10:20, and 12 more Hall 4; there are 18 more Hall 5 at 10:40, and 39 more Hall 6; there are 40 more Hall 1 at 11:20, and 44 more Hall 2. It is even late.
Are you getting a mistake?I queued for half an hour, and you told me that I would have to wait until 10 o'clock to watch.
Sorry, it's really gone, many people booked tickets in advance.
That is, it's only 7 o'clock now, so you'll have to wait for three hours?
Sir, the tickets before 10:20 were indeed sold out.If you think it's too late, you can buy tickets tomorrow.
Then I will buy tomorrow's ticket.
Sorry, "Shushan" has stopped pre-sale tickets, you can only buy movie tickets for the day and you can come back after 8 o'clock tomorrow.
Punish your mother!
Sir, please respect yourself, otherwise I will call the police.
What is your attitude? Believe it or not, I will ask someone to kill you.
……
There are some disputes at the ticket purchase office from time to time. The main reason is that the tickets for "Shushan" were sold too quickly, which made many people wait for a long time but failed to buy a suitable show.
If you want to blame, it is too hype before "Shushan" and the promotional expenses have been spent on the market since September, which is equivalent to the shooting cost of a medium-investment Hong Kong film.
In addition, he won big prizes at two international film festivals and sold box offices in Europe.
Not to mention veteran movie fans, even housewives who don’t watch movies much have been aroused by a lot of publicity.
Let's go, go across the street to watch "The Rich Train".
It's Ah, the tickets are gone, why are you waiting here for?
The people in the queue dispersed, and unless they were enthusiastic movie lovers, no one would wait for a few hours to wait until very late to watch a movie.
At this moment, the movie in the screening halls 1 and 2 ended, and the audience suddenly surged out of it, discussing the plot he had just watched while walking.
Many people were queuing up to leave, asking: Is "Shushan" so good?
Of course it looks good, the special effects are great, just like watching Star Wars before.
The scenery inside is so beautiful, I plan to travel to the mainland.
It is definitely the best movie this year, you have to regret not watching it.
……
The audience who had just finished watching "Shushan" answered with one word, which made many viewers who were about to leave and were unbearable to leave, and a small number of people went back to queue up again.
Just across the street from Queen's Building is a leading theater in Jiahe. There are also many people waiting to watch "The Rich Train" at the ticket purchase window.
Many of these queuing people went to the Queen's Theater. Originally, those people came to watch "Shushan", but they couldn't buy tickets and went to watch "Fugui Train". After all, the latter also had dozens of Hong Kong, Taiwan and Japanese stars joining.
If it weren't for the fact that "Shushan" had blossomed outside the wall and was fragrant inside the wall, won the grand prize in Venice and Tokyo, and created a big momentum in France's high box office, it would be less attractive to Hong Kong fans than "The Rich Train".
Mid-mountain area, in a villa.
Zou Wenhuai, who was preparing for dinner, received a call from the general manager of the theater: Mr. Zou, good news, several of our theaters are full, and the cinemas with the lowest attendance rate are more than 80%.
Very good, Zou Wenhuai nodded with satisfaction. "The Rich Train" also has part of Jiahe's investment. It was so popular on the first day of the painting, and Jiahe could make a lot of money.
He suddenly asked again, what's going on over in "Shushan"?
The general manager of Jiahe Cinemas hesitated for a moment and replied: Full.
Zou Wenhuai could obviously guess this result and said calmly: I understand.
In the eyes of many industry insiders, including Zou Wenhuai, DreamWorks' hype about "Shushan" is a bit crazy.
Judging from the current Hong Kong audience base, it is considered awesome to have a box office of over 35 million for a movie, while the advertising expenses of "Shushan" account for more than 5 million. Such a cost-effective publicity investment is really undesirable.
Although Oriental Cinemas is Kang Jianfei's industry, as far as DreamWorks alone, the box office of "Shushan" in Hong Kong must be at least 10 million higher than "Fugui Train", and the box office share can be more than "Fugui Train", which is almost impossible.
Compared with the fullness of "Shushan" and "The Rich Train", Princess Jin's theaters seem much more deserted.
"The Treasure Hunt" will be released one day earlier, with a box office of 1.17 million on the first day of yesterday, with an average attendance rate of 71%.
Today, because the audience was snatched away by two blockbusters, the attendance rate of "The Treasure Hunt" was less than 30%, and the decline was nearly 60% in one day, and it was about to fall to Mars.
As for Debao Film Company's "Christmas Adventures and Families", it is not much better than "The Treasure Hunt" and the film has been released for a week. At this time, two strong films have been opened, and the attendance rate has also dropped to about 30%.
This Christmas time is destined to be a battle between "Shushan" and "Fugui Train".
"Shushan" held its Hong Kong premiere a few days ago, with the purpose of cooperating with the media's final stage of publicity.
At this time, the official release of the show was officially released, and Tsui Hark himself became idle. The glory he had won in the past six months made him gradually become a little elated.
Shi Nansheng put down the phone, walked into the living room quickly, and said happily to Tsui Hark who was watching TV: Good news, "Shushan" is full, and all the tickets for the evening party at 12 o'clock are sold out.
Tsui Hark smiled proudly and said: I just don’t know how the European market sells.
"Shushan" was released at the same time in 9 countries around the world during the summer season, but due to time zone differences, Europe is several hours earlier, while North America is more than ten hours later.
When the Tsui Hark and his wife were talking, it was already midnight in Europe. Although the first day of "Shushan" in various countries was not accurately counted, Oriental Entertainment Distribution Company had received rough feedback.
One word: fire.
On the first day of "Shushan" was released in Spain, Portugal and the Netherlands, the attendance rate of major theaters was more than 60%. Although there has never been a huge situation, for a Chinese-language film, the attendance rate of 60% on the first day is already very valuable.
When the movie was being screened, the foreigners in the theater were marveling one after another, and the audience never stopped.
In a screening room of Queen's Theater, Zhou Huimin and Yaqin were eating popcorn and waiting for the video to begin.
Yaqin, I heard that you were dating, why didn’t you bring your boyfriend out today?Zhou Huimin asked.
He is a salesperson in the mall. He doesn't have time to spend these days, so he has no time to spend with me. Yaqin smiled and said, "It's you, should you fall in love?" Otherwise, you will become an older virgin."
Zhou Huimin dragged her chin and lamented: I just signed a contract with Fengxing Records last month. The contract stipulates that no boyfriend is allowed within three years. I don’t want to lose my job because of dating.
Yaqin said indignantly: Why do you even care about dating?It's so hateful.
Zhou Huimin said helplessly: The company wants to make me a jade singer, saying that dating will destroy the public image.But I think this is good. I am busy training and dancing all day long, and I will be distracted if I have a boyfriend.
So, Fengxing Records is ready to promote you?When will the record be released?Yaqin asked.
Zhou Huimin said: I am already looking for someone to write songs for me. During this period, I will first appear on some TV programs to increase my popularity. I guess I will have to wait until the Spring Festival to release the record.
Yaqin smiled and said: It seems that you are going to be the second place in Anita Mui.
Zhou Huimin said happily: Sister Mei is a very good person and she usually takes good care of me.
Wow, if you call her Sister Mei, then you are very familiar with her. Yaqin said excitedly, can you ask for a signature for me?
Zhou Huimin smiled and said: Of course, I will ask for several pictures for you next time when I meet Sister Mei.
That's awesome!Yaqin clenched her fist and waved it.
While the two were talking, the lights in the screening room suddenly went out, and the opening animation of DreamWorks soon appeared on the big screen.
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