Since Jiang Zhiqiang only wanted to rent it for one month, the rent of the theater was ultimately not reduced. He could only rent 25 Chinese community theaters to form temporary theaters at a price ranging from 30,000 to 60,000 US dollars per month, and the theater rental fee alone cost more than 1.3 million US dollars.
The operating costs of a cinema include copy rent, employee salary, venue rent, advertising costs, etc.
Since temporary theaters are rented directly from theater vendors, the venue rent does not need to be included in the screening cost of a single movie.
As for the employees' wages, those theater merchants also promised to pay their employees' wages by themselves, while not reducing the rent. Kang Jianfei and Jiang Zhiqiang only need to pay the wages of some temporary employees.
In addition to movie ticket revenue, cinemas also have monopoly income (selling popcorn, beer, etc.).
Don’t underestimate this income. When the monopoly income is good, you can almost get one-eighth of the box office income.
In this way, even if the attendance rate of each event is only 50%, temporary theaters and theaters still have a lot of income.After the moonlight, Kang Jianfei and Jiang Zhiqiang can each receive hundreds of thousands of dollars.
Hundreds of thousands of dollars are a lot, and it is converted into millions of Hong Kong dollars.Generally speaking, Jiang Zhiqiang has to buy more than a dozen Western films to return to Hong Kong for screenings to earn millions of Hong Kong dollars.
The biggest expenses of theaters are copying rent, which accounts for almost half of the theater's expenses.
The video copy should have been produced by the distribution company, but this time the situation is special.
Kang Jianfei discussed with the old guy Carl, and finally Kang Jianfei contacted the copy production company himself and spent $150,000 to make 150 copies, an average of about $1,000 per copy.
If all of these 150 copies are released, Kang Jianfei can collect at least $30,000 in every day.
After a month, no matter how good or bad the box office is, as long as these copies are still released in theaters, he can earn nearly $1 million for rent alone.
Of course, there are only more than 120 theaters that have decided to release "The Royal Sister".
If the release situation is not good, the theater may reduce the number of screenings or directly drop the paintings in advance. More than 100,000 copies produced by Kang Jianfei will be wasted.
In addition, since there is no distribution fee for the temporary theaters, Kang Jianfei, as the producer, has to bear part of the publicity fee.
When the temporary Oriental Cinema was established, it was already the 24th day of the 12th lunar month, and the Chinese Spring Festival was about to come.
As the general manager of the temporary theater chain, Jiang Zhiqiang has to make at least a few hundred phone calls every day and direct the 25 rented cinemas to operate in specific operations.
On the 26th day of the 12th lunar month, the poster of "The Royal Sister" was replaced at the entrances of major theaters. Since Brigitte Lin also has a certain popularity overseas, Brigitte Lin's name and portrait on the poster are particularly prominent.
Kang Jianfei was not relaxed either. He contacted a Chinese TV station with good ratings and shamelessly used Brigitte Lin to hype again.
It was said that in order to make this movie, he went to the United States to spend a month inviting Brigitte Lin to Hong Kong.
Although there is no explicit rumor about his scandal with Brigitte Lin, the program team still inserted their scandal reports in the later stages.
In addition to appearing on TV shows, Kang Jianfei contacted several Chinese newspapers in the United States and spent only a small amount of money to let these newspapers cooperate very well to help him promote it.
What is the most important thing for American Chinese newspapers to increase sales?
Naturally, it is to report rare news about Chinese people.
Kang Jianfei is one of the few Chinese who can make it on the stage of the Los Angeles Music Center. He also plays traditional Chinese instruments, and is arranged and directed by the famous American musician Bernstein. These contents are excellent news materials for Chinese newspapers.
In addition, the news of Kang Jianfei's battle with the Three Indians in TV shows has also appeared in Chinese newspapers again.
After three consecutive days of reporting, Kang Jianfei has become well-known in the Chinese circles in many regions of the United States, and "The Royal Sister" has gradually gained popularity.
Anyway, he would sell movies to the United States in the future, even if it was paving the way for the future, Kang Jianfei reluctantly spent more than 100,000 US dollars (nearly HK$1 million) in the name of the producer to report to himself.
What is the miracle of the rise of Oriental DreamWorks? "The Royal Sister" was a hit in the box office in Japan, Kang Jianfei killed Vietnamese robbers with his hand, and became a young rich man after traveling to the mainland for a year, etc., all of which became the news content of Chinese newspapers.
In addition, the Phelp distribution company under Fuka Industrial has also begun to promote "Sister Royal".
In addition to creating poster advertisements, the distribution company also posted a trailer advertisement for "The Royal Sister" on a Southern TV station.
The content of the trailer is very short, only five seconds before and after, but they are the five most visually impactful pictures in the entire movie edited, each of which only lasts for one second.
Most of the theaters under Martin Cinemas are concentrated in some states and counties in the southern United States, with a few in the central and eastern parts of the country, and beyond reach in the west and northern parts.
This time, Martin Cinema and Kang Jianfei's temporary Cinema are separated.
Temporary theaters are highly directed at the Chinese community, while Martin theaters are mainly southern prefectures and counties, and both sides reduce their publicity costs as much as possible.
It was not until February 14 that the official screening began, and Martin Theater began to screen "The Royal Sister" and it was already the tenth day of the first lunar month.
The temporary theater chain was released on the 28th day of the twelfth lunar month after less than a week of publicity, nearly two weeks ahead of Martin theater chain.
……
Chinatown, New York.
This is the largest Chinese community in the United States. After 30 years, it has grown to the scale of 4 Chinatowns and 10 Chinese communities, with a population of nearly 800,000.
But at this time, the Chinese in mainland China have not yet gone abroad on a large scale, and there are less than 400,000 Chinese in the whole of New York.
There are 25 temporary theaters established by Kang Jianfei and Jiang Zhiqiang, and 2 are located in Chinatown, New York, which is also the two largest ones here, with more than 1,000 seats.
There are not many other places in Chinatown, but there are restaurants one after another.
As the Lunar New Year approaches, many restaurants and shops have red lanterns or red silk hangings, and they are full of joy at first sight.
In a restaurant called Fulongji, two Chinese people picked up a table and sat down.
Since the Chinese New Year is coming, the guy and the chef have already returned home during holidays. The boss came here and greeted him: What do you guys want to eat?
The man said to the boss: Fry some special dishes from you, don’t give them to foreigners.
Then let’s have four dishes and one soup?
The boss glanced at the two of them and found that they were dressed very simply, not like rich people.
But the festival is about to be celebrated, and most people are not too petty to order food. He estimated the amount of food they had eaten and went to the kitchen to make authentic Chinese food himself.
This man and woman are the future great director Ang Lee and his girlfriend Lin Huijia.
The two were former University of Illinois alumni. After Ang Lee graduated from Illinois University, he transferred to New York University to study for a master's degree in film, while Lin Huijia continued to study at Illinois University.
As the Lunar New Year was about to come, Lin Huijia came to New York from Champagne City to celebrate the New Year with her boyfriend.
While the two were waiting for the dishes, Ang Lee picked up a Chinese newspaper placed next to him.
The newspaper was yesterday, and the upward page was the news that the Hong Kong film "The Royal Sister" was sold well in Japan. There was a line of words behind it, saying that "The Royal Sister" was about to be released in the United States.
Ang Lee looked at it and asked: Huijia, you went back to Taiwan last year. Have you ever heard of Kang Jianfei?
Lin Huijia said: When I went back, "Mr. Zombie" was very popular in Taiwan. The film seemed to be filmed by Kang Jianfei.
Ang Lee said: Let’s go to the movie together after dinner.
Lin Huijia said funny: Other couples are romantic when watching movies. Watching movies with you seems to be studying academic research.
Ang Lee smiled as he heard this and turned on the topic to talk about other things.
After the meal, the two of them walked around Chinatown with their hands in hand and then walked towards the cinema.
Maybe it's because the New Year is approaching, maybe it's because Kang Jianfei's publicity has taken effect, or maybe Brigitte Lin is still a little famous in the American Chinese circle, and there are still many viewers watching the movie today.
Of course, this is not likely to be queuing up to buy tickets compared to usual.
When I bought a ticket and entered the screening room, others were chatting or guessing the plot of the movie, but Ang Lee was thinking about other things.
He looked at the screening room with many empty seats and said: This "Sister Royal" is only released in the Chinese community. It should be that no major American companies are willing to buy movies. It is really difficult to sell Chinese-language movies to the United States.
Lin Huijia said: That "Mr. Zombie" is quite good. When I returned to Taiwan, I was taken to watch it by my younger brother.Since Kang Jianfei chose to move "Senior Sister Royal" to the United States for release, the quality of this movie should be good.
Ang Lee said: It won’t make much money if you sell it. If Chinese-language movies are sold to the United States, the distribution company will charge a 30% box office share to make the distribution fee, the theaters will receive a 7% share, and the cinema will receive a more than 40% share. After deducting various taxes, the producers will only have a little more than 10%.Generally, Chinese-language films have a box office of up to 2 million in the United States, and the producers can get at most $300,000.The United States is pretty good. The release fee for movies in Canada and the United Kingdom is 35% box office, while that for France is 40%... It is different in Asia, especially in Southeast Asia. The leather making parties in Hong Kong and Taiwan can generally get a box office share of 35%, and even in Japan, it can get close to 30%.
Lin Huijia is a student of biology and pharmacy. She couldn't figure out these things. She asked: Why is the issuance fee so much different?
Ang Lee explained: The surprise of Eastern and Western cultures has made it difficult for Chinese-language films to be accepted by Western audiences, which greatly increases the publicity costs and distribution risks of distribution companies.
The two chatted for a while, and it was Ang Lee who was talking about professional films, and Lin Huijia just kept nodding and asking questions.
By the beginning of the movie, the attendance rate of this theater with more than 1,000 seats actually reached 70%.
The operating costs of a cinema include copy rent, employee salary, venue rent, advertising costs, etc.
Since temporary theaters are rented directly from theater vendors, the venue rent does not need to be included in the screening cost of a single movie.
As for the employees' wages, those theater merchants also promised to pay their employees' wages by themselves, while not reducing the rent. Kang Jianfei and Jiang Zhiqiang only need to pay the wages of some temporary employees.
In addition to movie ticket revenue, cinemas also have monopoly income (selling popcorn, beer, etc.).
Don’t underestimate this income. When the monopoly income is good, you can almost get one-eighth of the box office income.
In this way, even if the attendance rate of each event is only 50%, temporary theaters and theaters still have a lot of income.After the moonlight, Kang Jianfei and Jiang Zhiqiang can each receive hundreds of thousands of dollars.
Hundreds of thousands of dollars are a lot, and it is converted into millions of Hong Kong dollars.Generally speaking, Jiang Zhiqiang has to buy more than a dozen Western films to return to Hong Kong for screenings to earn millions of Hong Kong dollars.
The biggest expenses of theaters are copying rent, which accounts for almost half of the theater's expenses.
The video copy should have been produced by the distribution company, but this time the situation is special.
Kang Jianfei discussed with the old guy Carl, and finally Kang Jianfei contacted the copy production company himself and spent $150,000 to make 150 copies, an average of about $1,000 per copy.
If all of these 150 copies are released, Kang Jianfei can collect at least $30,000 in every day.
After a month, no matter how good or bad the box office is, as long as these copies are still released in theaters, he can earn nearly $1 million for rent alone.
Of course, there are only more than 120 theaters that have decided to release "The Royal Sister".
If the release situation is not good, the theater may reduce the number of screenings or directly drop the paintings in advance. More than 100,000 copies produced by Kang Jianfei will be wasted.
In addition, since there is no distribution fee for the temporary theaters, Kang Jianfei, as the producer, has to bear part of the publicity fee.
When the temporary Oriental Cinema was established, it was already the 24th day of the 12th lunar month, and the Chinese Spring Festival was about to come.
As the general manager of the temporary theater chain, Jiang Zhiqiang has to make at least a few hundred phone calls every day and direct the 25 rented cinemas to operate in specific operations.
On the 26th day of the 12th lunar month, the poster of "The Royal Sister" was replaced at the entrances of major theaters. Since Brigitte Lin also has a certain popularity overseas, Brigitte Lin's name and portrait on the poster are particularly prominent.
Kang Jianfei was not relaxed either. He contacted a Chinese TV station with good ratings and shamelessly used Brigitte Lin to hype again.
It was said that in order to make this movie, he went to the United States to spend a month inviting Brigitte Lin to Hong Kong.
Although there is no explicit rumor about his scandal with Brigitte Lin, the program team still inserted their scandal reports in the later stages.
In addition to appearing on TV shows, Kang Jianfei contacted several Chinese newspapers in the United States and spent only a small amount of money to let these newspapers cooperate very well to help him promote it.
What is the most important thing for American Chinese newspapers to increase sales?
Naturally, it is to report rare news about Chinese people.
Kang Jianfei is one of the few Chinese who can make it on the stage of the Los Angeles Music Center. He also plays traditional Chinese instruments, and is arranged and directed by the famous American musician Bernstein. These contents are excellent news materials for Chinese newspapers.
In addition, the news of Kang Jianfei's battle with the Three Indians in TV shows has also appeared in Chinese newspapers again.
After three consecutive days of reporting, Kang Jianfei has become well-known in the Chinese circles in many regions of the United States, and "The Royal Sister" has gradually gained popularity.
Anyway, he would sell movies to the United States in the future, even if it was paving the way for the future, Kang Jianfei reluctantly spent more than 100,000 US dollars (nearly HK$1 million) in the name of the producer to report to himself.
What is the miracle of the rise of Oriental DreamWorks? "The Royal Sister" was a hit in the box office in Japan, Kang Jianfei killed Vietnamese robbers with his hand, and became a young rich man after traveling to the mainland for a year, etc., all of which became the news content of Chinese newspapers.
In addition, the Phelp distribution company under Fuka Industrial has also begun to promote "Sister Royal".
In addition to creating poster advertisements, the distribution company also posted a trailer advertisement for "The Royal Sister" on a Southern TV station.
The content of the trailer is very short, only five seconds before and after, but they are the five most visually impactful pictures in the entire movie edited, each of which only lasts for one second.
Most of the theaters under Martin Cinemas are concentrated in some states and counties in the southern United States, with a few in the central and eastern parts of the country, and beyond reach in the west and northern parts.
This time, Martin Cinema and Kang Jianfei's temporary Cinema are separated.
Temporary theaters are highly directed at the Chinese community, while Martin theaters are mainly southern prefectures and counties, and both sides reduce their publicity costs as much as possible.
It was not until February 14 that the official screening began, and Martin Theater began to screen "The Royal Sister" and it was already the tenth day of the first lunar month.
The temporary theater chain was released on the 28th day of the twelfth lunar month after less than a week of publicity, nearly two weeks ahead of Martin theater chain.
……
Chinatown, New York.
This is the largest Chinese community in the United States. After 30 years, it has grown to the scale of 4 Chinatowns and 10 Chinese communities, with a population of nearly 800,000.
But at this time, the Chinese in mainland China have not yet gone abroad on a large scale, and there are less than 400,000 Chinese in the whole of New York.
There are 25 temporary theaters established by Kang Jianfei and Jiang Zhiqiang, and 2 are located in Chinatown, New York, which is also the two largest ones here, with more than 1,000 seats.
There are not many other places in Chinatown, but there are restaurants one after another.
As the Lunar New Year approaches, many restaurants and shops have red lanterns or red silk hangings, and they are full of joy at first sight.
In a restaurant called Fulongji, two Chinese people picked up a table and sat down.
Since the Chinese New Year is coming, the guy and the chef have already returned home during holidays. The boss came here and greeted him: What do you guys want to eat?
The man said to the boss: Fry some special dishes from you, don’t give them to foreigners.
Then let’s have four dishes and one soup?
The boss glanced at the two of them and found that they were dressed very simply, not like rich people.
But the festival is about to be celebrated, and most people are not too petty to order food. He estimated the amount of food they had eaten and went to the kitchen to make authentic Chinese food himself.
This man and woman are the future great director Ang Lee and his girlfriend Lin Huijia.
The two were former University of Illinois alumni. After Ang Lee graduated from Illinois University, he transferred to New York University to study for a master's degree in film, while Lin Huijia continued to study at Illinois University.
As the Lunar New Year was about to come, Lin Huijia came to New York from Champagne City to celebrate the New Year with her boyfriend.
While the two were waiting for the dishes, Ang Lee picked up a Chinese newspaper placed next to him.
The newspaper was yesterday, and the upward page was the news that the Hong Kong film "The Royal Sister" was sold well in Japan. There was a line of words behind it, saying that "The Royal Sister" was about to be released in the United States.
Ang Lee looked at it and asked: Huijia, you went back to Taiwan last year. Have you ever heard of Kang Jianfei?
Lin Huijia said: When I went back, "Mr. Zombie" was very popular in Taiwan. The film seemed to be filmed by Kang Jianfei.
Ang Lee said: Let’s go to the movie together after dinner.
Lin Huijia said funny: Other couples are romantic when watching movies. Watching movies with you seems to be studying academic research.
Ang Lee smiled as he heard this and turned on the topic to talk about other things.
After the meal, the two of them walked around Chinatown with their hands in hand and then walked towards the cinema.
Maybe it's because the New Year is approaching, maybe it's because Kang Jianfei's publicity has taken effect, or maybe Brigitte Lin is still a little famous in the American Chinese circle, and there are still many viewers watching the movie today.
Of course, this is not likely to be queuing up to buy tickets compared to usual.
When I bought a ticket and entered the screening room, others were chatting or guessing the plot of the movie, but Ang Lee was thinking about other things.
He looked at the screening room with many empty seats and said: This "Sister Royal" is only released in the Chinese community. It should be that no major American companies are willing to buy movies. It is really difficult to sell Chinese-language movies to the United States.
Lin Huijia said: That "Mr. Zombie" is quite good. When I returned to Taiwan, I was taken to watch it by my younger brother.Since Kang Jianfei chose to move "Senior Sister Royal" to the United States for release, the quality of this movie should be good.
Ang Lee said: It won’t make much money if you sell it. If Chinese-language movies are sold to the United States, the distribution company will charge a 30% box office share to make the distribution fee, the theaters will receive a 7% share, and the cinema will receive a more than 40% share. After deducting various taxes, the producers will only have a little more than 10%.Generally, Chinese-language films have a box office of up to 2 million in the United States, and the producers can get at most $300,000.The United States is pretty good. The release fee for movies in Canada and the United Kingdom is 35% box office, while that for France is 40%... It is different in Asia, especially in Southeast Asia. The leather making parties in Hong Kong and Taiwan can generally get a box office share of 35%, and even in Japan, it can get close to 30%.
Lin Huijia is a student of biology and pharmacy. She couldn't figure out these things. She asked: Why is the issuance fee so much different?
Ang Lee explained: The surprise of Eastern and Western cultures has made it difficult for Chinese-language films to be accepted by Western audiences, which greatly increases the publicity costs and distribution risks of distribution companies.
The two chatted for a while, and it was Ang Lee who was talking about professional films, and Lin Huijia just kept nodding and asking questions.
By the beginning of the movie, the attendance rate of this theater with more than 1,000 seats actually reached 70%.
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