The Hong Kong film industry was in full swing in 1981. New Art City stole the limelight with a movie "Best Partner" and even surpassed Kang Jianfei's Oriental Dream Factory.
Sammo Hung's Baohe and Jackie Chan's Quanwei Film Company also released two small-cost movies one after another after the summer season.
However, Shaw Brothers is getting worse and worse. Before November, it has made 23 movies, but only 5 movies have had a box office of more than 2 million yuan.
Under such circumstances, the theaters under Shaw Brothers Cinema have suffered losses for several consecutive months. Finally, a franchise theater announced that it would withdraw from Shaw Brothers Cinema and switch to Jiahe Cinema.
As for those who did not withdraw, it was not that they did not want to leave, but because the theater owner had rented the theater to Run Run Shaw.
Whether the theater loses or makes money, it is all about Run Run Shaw, and the theater owner is only responsible for collecting fixed rent.
This year, there are also many changes in the Hong Kong music scene. First, Huaxing, a music department under TVB, held a popular Chinese rookie singing competition and officially became a real record company.
Then Fengxing Records Company emerged as a new force, and its subsidiary Anita Mui became popular in Xiangjiang with a "Thousand Thousand Songs", establishing its position in the Hong Kong music scene.
In addition, Hong Kong Polyglin continues to be prosperous. As for Columbia Records, it controls Xu Xiaofeng, the number one singer in the music industry, and also has a large number of first- and second-tier singers, which are also making a big profit.
The entertainment record company that owns singers such as Adam Cheng and Luo Wen was greatly damaged by the fact that its singers have transferred to Huaxing Records.
Just when the craze set off by Anita Mui was not completely over, Fengxing Records suddenly began to promote the records of Happy Girls.
When promoting the record, the singer of the song is not the focus. The keyword is Kang Jianfei's creation of all lyrics and songs and the world's first full MV record.
Kang Jianfei is still holding the title of Anita Mui's creator. After this promotional advertisement came out, it attracted countless attention for a while. Everyone wants to know what classic lyrics Kang Jianfei will write this time.
Just when the reporters had not fully understood what the world's first full-MV record meant, Lishi suddenly broadcasted the MV of "Love is Greater than the Sky" in a music program.
Study is important/I will be careful/He who I like is approaching.
Chatting is more attentive than exams.
Isn't it that I will love more/When will I fall in love?
Why is the theory not recorded/what should be?
Classmates love freshness/love is more important than the sky.
I miss you day and night if I want to,/even sweet dreams are not sweet enough.
Of course/I am underage now/I am superficial/I only know that love is more important than the sky.
Forgot helpful motto/ automatically passes before his eyes
……
Five young and beautiful girls, fresh and cute and avant-garde styles, are already eye-catching enough to sing and dance in the MV.
But this MV also has a complete story, including failed homework, failed exams, scolded by teachers and parents, seniors with crushes, happy camping, friendship between classmates and other plots. The MV fully shows every bit of student life.
This is an unprecedented experience for students.
They watched the MV and listened to the songs. As the plot and lyrics were interpreted, it was no longer just a song, but a kind of confision from their hearts, and the lyrics sang their hearts.
Lishi changes another MV to play every day, and a junk music program, and the ratings soar to 18% after a few days.
Not only students like to watch it, but even middle-aged people in their thirties and forties will watch it. After all, the MV is still a very new thing.
Wen Bixia's singing skills are much better than last year, and she has reached the level of being able to sing on stage.
Among the five girls in the Happy Girls group, only Xie Ning, who has been in elementary school musical instruments and singing, sang the best, but the overall situation is still much worse than that of the powerful singers.
But only five girls who sing averagely have a whirlwind on the Hong Kong campus.
The female students began to imitate their clothes and their releases. They didn't do their homework when they came home at night, but instead stood in front of the TV and learned the happy girl group dancing in the MV.
When Hong Kong Radio and Commercial Radio began to broadcast these songs, they were all lit up, and countless students stayed up late and hid in the quilt and listened to the songs with their radios in their arms.
When the Happy Girls' group's "Big Big Purple" was launched, its sales volume exceeded 10,000 on the first day.
Especially the audio and video stores near the school, all the inventory was sold out in a short time, and even lined up to buy records.
"Outside" magazine can be said to be the first fashion magazine in Hong Kong, but compared with "Oriental Fashion" by Kang Jianfei for Ma Chengkun, this magazine is actually very unprofessional and very unpretentious.
Before the 1980s, this magazine was more similar to a comprehensive entertainment magazine.
"Outside the No." commented: "The Big Popular" by Happy Girls is a completely subversive record that perfectly combines music with pictures, and can be said to be a miniature version of a song and dance movie.No one has ever done this before, and actually made the MV into a complete story, which is a pioneering move around the world...
"Oriental Daily" flattered: No one could predict what Kang Jianfei would do next. When everyone thought that he would continue to make movies after Anita Mui became famous, he actually created a unique record for several girls...
Although the record "Big Big Popular" is far inferior to "Thousands of Songs", the sensational effect is far greater than that of Anita Mui's records.
Immediately afterwards, a complete MV video tape appeared in the karaoke hall, causing many students who did not have a video recorder to gather money to sing in the karaoke hall. The songs in "The Great Popularity" have also become a must-order song for a long time.
In the hearts of many students, the five girls in the Happy Girls group have become goddess-like existences.
Their every move will be noticed, and even the hairpin they wear will increase sales whenever the photos appear in newspapers and magazines.
This is the advantage of being ahead, and when something unprecedented appears, it will inevitably attract attention.The MV that Kang Jianfei brought out is still a mature product, so it would be strange if it doesn’t cause a sensation.
Michael Jackson's first MV caused a sensation around the world, and Madonna's MV was played on TV and became a super idol.
Although Kang Jianfei's MV is not as good as Michael Jackson's next year's picture, its level is definitely better than Madonna.
When the Hong Kong sales of the record "Big Big Purple" were counted, all of their peers were stunned by 370,000 copies, which exceeded the record sales of the number one sister in the music industry.
The entertainment edition of Sing Tao Daily wrote an article and commented: The name of the record "Big Big Popular" is so good, it is simply done.The sales of 370,000 records are second only to Xu Guanjie's "Half-Take", becoming the second-selling record in Hong Kong's music history.
When "The Big Big" was released in other regions, the same method as in Hong Kong was adopted. First, the MV was played on the TV station and it was officially sold after it was popular.
After this record was released to various countries in Southeast Asia, it also caused a sensation among the student group, selling 680,000 copies at once.
And Taiwan, which thought it would sell fewer sales, actually sold more than 300,000 copies. This is Cantonese song Ah!
Of course, what "Big Big" won is not a lot of praise.
Compared with the fanatical pursuit of the student group, many students' parents hate this record.
Students steal money to buy records, listen to songs in bed, skip school and go to karaoke to sing, and have early love due to MV influence. Some parents even called on the authorities to ban the record.
Professionals criticized the five girls for their singing skills, believing that their level is at the stage level in the karaoke bar and is not qualified to release records at all.
Regarding the professional complaints, Kang Jianfei just wanted to say, "You go home and have fun."
Of course, this can only be said quietly. Kang Jianfei had another statement when facing reporters: Who needs to be top-notch rap skills to produce records?I created an idol group.
……
Huaxing Records Company.
Fang Yihua looked at the TV MV and asked Chen Shufen: Huaxing Company's strength is still very weak now and cannot be compared with Columbia and Polygin.I think this MV is in a good form. Can we also form a beautiful girl group to release records?We don’t need to shoot the entire record in MV, we just need to shoot the MV of the title song, and then play it on TVB for a long time.
Chen Shufen said in surprise: This is a good idea.
Before Christmas, Huaxing Company launched a girl group in the Mood for Love, followed the trend and filmed a MV and played it continuously in TVB's music program for more than half a month.
However, because this record is similar to the Happy Girls' style, it is both successful and failure. Some students love the house and some students disdain it, and the record sells more than 20,000 copies.
The sales of 20,000 copies are already good for a new combination. If you spend tens of thousands of yuan on MV production fees, and you can make a fortune in Nanyang, Huaxing Company's follow-up trend has been a small success.
However, many newspapers say that Huaxing Company's behavior is to imitate others.
After all, home video recorders are not popular yet, and the success of Happy Girls and "Big Big Purple" can only be considered an exception.
First of all, all the members of the Happy Girls group are well-known actors in the "Happy Ghost" series. Secondly, their MV is the first to create and can bring endless surprises and freshness to the audience.
If someone wants to imitate later, it will be difficult to successfully copy at least at this stage.
Sammo Hung's Baohe and Jackie Chan's Quanwei Film Company also released two small-cost movies one after another after the summer season.
However, Shaw Brothers is getting worse and worse. Before November, it has made 23 movies, but only 5 movies have had a box office of more than 2 million yuan.
Under such circumstances, the theaters under Shaw Brothers Cinema have suffered losses for several consecutive months. Finally, a franchise theater announced that it would withdraw from Shaw Brothers Cinema and switch to Jiahe Cinema.
As for those who did not withdraw, it was not that they did not want to leave, but because the theater owner had rented the theater to Run Run Shaw.
Whether the theater loses or makes money, it is all about Run Run Shaw, and the theater owner is only responsible for collecting fixed rent.
This year, there are also many changes in the Hong Kong music scene. First, Huaxing, a music department under TVB, held a popular Chinese rookie singing competition and officially became a real record company.
Then Fengxing Records Company emerged as a new force, and its subsidiary Anita Mui became popular in Xiangjiang with a "Thousand Thousand Songs", establishing its position in the Hong Kong music scene.
In addition, Hong Kong Polyglin continues to be prosperous. As for Columbia Records, it controls Xu Xiaofeng, the number one singer in the music industry, and also has a large number of first- and second-tier singers, which are also making a big profit.
The entertainment record company that owns singers such as Adam Cheng and Luo Wen was greatly damaged by the fact that its singers have transferred to Huaxing Records.
Just when the craze set off by Anita Mui was not completely over, Fengxing Records suddenly began to promote the records of Happy Girls.
When promoting the record, the singer of the song is not the focus. The keyword is Kang Jianfei's creation of all lyrics and songs and the world's first full MV record.
Kang Jianfei is still holding the title of Anita Mui's creator. After this promotional advertisement came out, it attracted countless attention for a while. Everyone wants to know what classic lyrics Kang Jianfei will write this time.
Just when the reporters had not fully understood what the world's first full-MV record meant, Lishi suddenly broadcasted the MV of "Love is Greater than the Sky" in a music program.
Study is important/I will be careful/He who I like is approaching.
Chatting is more attentive than exams.
Isn't it that I will love more/When will I fall in love?
Why is the theory not recorded/what should be?
Classmates love freshness/love is more important than the sky.
I miss you day and night if I want to,/even sweet dreams are not sweet enough.
Of course/I am underage now/I am superficial/I only know that love is more important than the sky.
Forgot helpful motto/ automatically passes before his eyes
……
Five young and beautiful girls, fresh and cute and avant-garde styles, are already eye-catching enough to sing and dance in the MV.
But this MV also has a complete story, including failed homework, failed exams, scolded by teachers and parents, seniors with crushes, happy camping, friendship between classmates and other plots. The MV fully shows every bit of student life.
This is an unprecedented experience for students.
They watched the MV and listened to the songs. As the plot and lyrics were interpreted, it was no longer just a song, but a kind of confision from their hearts, and the lyrics sang their hearts.
Lishi changes another MV to play every day, and a junk music program, and the ratings soar to 18% after a few days.
Not only students like to watch it, but even middle-aged people in their thirties and forties will watch it. After all, the MV is still a very new thing.
Wen Bixia's singing skills are much better than last year, and she has reached the level of being able to sing on stage.
Among the five girls in the Happy Girls group, only Xie Ning, who has been in elementary school musical instruments and singing, sang the best, but the overall situation is still much worse than that of the powerful singers.
But only five girls who sing averagely have a whirlwind on the Hong Kong campus.
The female students began to imitate their clothes and their releases. They didn't do their homework when they came home at night, but instead stood in front of the TV and learned the happy girl group dancing in the MV.
When Hong Kong Radio and Commercial Radio began to broadcast these songs, they were all lit up, and countless students stayed up late and hid in the quilt and listened to the songs with their radios in their arms.
When the Happy Girls' group's "Big Big Purple" was launched, its sales volume exceeded 10,000 on the first day.
Especially the audio and video stores near the school, all the inventory was sold out in a short time, and even lined up to buy records.
"Outside" magazine can be said to be the first fashion magazine in Hong Kong, but compared with "Oriental Fashion" by Kang Jianfei for Ma Chengkun, this magazine is actually very unprofessional and very unpretentious.
Before the 1980s, this magazine was more similar to a comprehensive entertainment magazine.
"Outside the No." commented: "The Big Popular" by Happy Girls is a completely subversive record that perfectly combines music with pictures, and can be said to be a miniature version of a song and dance movie.No one has ever done this before, and actually made the MV into a complete story, which is a pioneering move around the world...
"Oriental Daily" flattered: No one could predict what Kang Jianfei would do next. When everyone thought that he would continue to make movies after Anita Mui became famous, he actually created a unique record for several girls...
Although the record "Big Big Popular" is far inferior to "Thousands of Songs", the sensational effect is far greater than that of Anita Mui's records.
Immediately afterwards, a complete MV video tape appeared in the karaoke hall, causing many students who did not have a video recorder to gather money to sing in the karaoke hall. The songs in "The Great Popularity" have also become a must-order song for a long time.
In the hearts of many students, the five girls in the Happy Girls group have become goddess-like existences.
Their every move will be noticed, and even the hairpin they wear will increase sales whenever the photos appear in newspapers and magazines.
This is the advantage of being ahead, and when something unprecedented appears, it will inevitably attract attention.The MV that Kang Jianfei brought out is still a mature product, so it would be strange if it doesn’t cause a sensation.
Michael Jackson's first MV caused a sensation around the world, and Madonna's MV was played on TV and became a super idol.
Although Kang Jianfei's MV is not as good as Michael Jackson's next year's picture, its level is definitely better than Madonna.
When the Hong Kong sales of the record "Big Big Purple" were counted, all of their peers were stunned by 370,000 copies, which exceeded the record sales of the number one sister in the music industry.
The entertainment edition of Sing Tao Daily wrote an article and commented: The name of the record "Big Big Popular" is so good, it is simply done.The sales of 370,000 records are second only to Xu Guanjie's "Half-Take", becoming the second-selling record in Hong Kong's music history.
When "The Big Big" was released in other regions, the same method as in Hong Kong was adopted. First, the MV was played on the TV station and it was officially sold after it was popular.
After this record was released to various countries in Southeast Asia, it also caused a sensation among the student group, selling 680,000 copies at once.
And Taiwan, which thought it would sell fewer sales, actually sold more than 300,000 copies. This is Cantonese song Ah!
Of course, what "Big Big" won is not a lot of praise.
Compared with the fanatical pursuit of the student group, many students' parents hate this record.
Students steal money to buy records, listen to songs in bed, skip school and go to karaoke to sing, and have early love due to MV influence. Some parents even called on the authorities to ban the record.
Professionals criticized the five girls for their singing skills, believing that their level is at the stage level in the karaoke bar and is not qualified to release records at all.
Regarding the professional complaints, Kang Jianfei just wanted to say, "You go home and have fun."
Of course, this can only be said quietly. Kang Jianfei had another statement when facing reporters: Who needs to be top-notch rap skills to produce records?I created an idol group.
……
Huaxing Records Company.
Fang Yihua looked at the TV MV and asked Chen Shufen: Huaxing Company's strength is still very weak now and cannot be compared with Columbia and Polygin.I think this MV is in a good form. Can we also form a beautiful girl group to release records?We don’t need to shoot the entire record in MV, we just need to shoot the MV of the title song, and then play it on TVB for a long time.
Chen Shufen said in surprise: This is a good idea.
Before Christmas, Huaxing Company launched a girl group in the Mood for Love, followed the trend and filmed a MV and played it continuously in TVB's music program for more than half a month.
However, because this record is similar to the Happy Girls' style, it is both successful and failure. Some students love the house and some students disdain it, and the record sells more than 20,000 copies.
The sales of 20,000 copies are already good for a new combination. If you spend tens of thousands of yuan on MV production fees, and you can make a fortune in Nanyang, Huaxing Company's follow-up trend has been a small success.
However, many newspapers say that Huaxing Company's behavior is to imitate others.
After all, home video recorders are not popular yet, and the success of Happy Girls and "Big Big Purple" can only be considered an exception.
First of all, all the members of the Happy Girls group are well-known actors in the "Happy Ghost" series. Secondly, their MV is the first to create and can bring endless surprises and freshness to the audience.
If someone wants to imitate later, it will be difficult to successfully copy at least at this stage.
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