Martin has been starting a business in Shanghai for a long time, perhaps due to the characteristics of the industry. Although the colleagues at the company are working hard, the sales volume of business still cannot increase and cannot make ends meet.
In order to maintain the company, Guan Peng is preparing to adjust the direction of the company's business. Since the market opportunity for electronic design software is not great, we will expand development opportunities in other industries.
When the company was first established, the clear business direction was to use electronic design software products and solutions. This industry is the field of expertise that Martin learned, which was one of the main reasons for attracting Martin to join. Martin hopes that everyone can start a business together and give full play to his professional strengths.
Compared with his previous experience as an executive in a large American company, Martin deeply realized the difficulty of expanding the market in small companies and small products during this new entrepreneurial process.
The market capacity of electronic design software is not large, large companies monopolize mainstream products, and small companies do not have much room for survival.
In the past two years, Martin has been to the United States, especially Silicon Valley, with the main purpose of visiting it to find some new products to get them back and agents.
Although I brought back a lot of information, there were not many software products that could really sit up. At first, Guan Peng had high expectations for Martin's professional quality and level, but after a few struggles, he found that he had not obtained anything that could really make money. He was somewhat disappointed. Later, he felt a little dissatisfied with Martin.
Judging from the business model of the electronic design software industry, it is a complete industrial chain.
Since mainstream design products do not have the strength to compete with large companies, Martin is looking for some of the latest technologies and products, such as looking for new products in software verification and comprehensive aspects.
Although these technologies are the most cutting-edge technologies in the industry, their initial market capacity is not large and they are more just cultivating the market.
Cultivating the market is what the government and society should do, not what the power of the enterprise can bear.
In the commodity era, most pioneer enterprises that do market cultivation will soon become martyrs and pioneers once they lack continuous support from funds and technology.
Martin didn't realize this for a long time and was still very persistent in doing things, which also made Guan Peng very upset.
From Guan Peng's perspective, if the company wants to continue to operate, it has to look for new industry opportunities and products.
As a software company that started a partnership with several colleagues from companies in the industry, everyone wants to gain a foothold in the industry, but they have never broken through bottlenecks. The company can only fine-tune the market demand and industry direction of the product.
Guan Peng first aimed at the construction software market. On the one hand, his family had some customer resources in this area. On the other hand, the construction industry was relatively far away from the electronics industry. The added value in technology or product profits are more considerable than smaller electronic design software products.
Although they are both software products, their connotation and extension are very different.
After working on one or two construction software projects, I found that their network planning software, construction data software, and construction safety software have strong industry characteristics. If you want to do it thoroughly, it is not a field of quick success or instant benefits.
Unlike the sales of hardware products, the demonstration, training and after-sales support of software products are a large part of the work content.
Since the construction software business, the main body and atmosphere of the company have changed a lot. The originally small team has been divided into several parts, and even Martin has no idea.
The company has been operating in a non-profit state, so Guan Peng, as the largest shareholder and investor, is naturally anxious.
A powerful way to get rid of the company's financial crisis as soon as possible is to increase revenue and save expenditure. When the efforts to increase revenue have little effect, the necessity of saving expenditure will be highlighted.
At the beginning, Martin didn't feel that he had never paid any salary from the company, and he had almost never reimbursed any other expenses except for some direct travel expenses.
In addition, he has no right to sign, so he never cared about the financial operation. It was just that because the sales performance has been poor, he was sure that the company's revenue has not been rising.
With limited resources, Martin soon discovered that the product line he was originally responsible for had to make way for construction software products, because a planned local roadshow in Shanghai was cancelled by Guan Peng.
Cancelling an event may not sound like nothing. The point is that after the event was cancelled, Guan Peng did not directly inform him in any way, but instead reported it to him through Martin's only few subordinates, which made Martin feel very embarrassed and embarrassed.
Martin was very angry and originally wanted to go directly to Guan Peng to argue.
Thinking of the company's current situation, financial difficulties, and his demeanor and face, Martin forced himself to calm down, but he did start to worry about the company's future because the atmosphere in the company is no longer right now.
There is no way, just stick to it for a while, Martin is secretly encouraging himself.
It was entirely my own idea to decide to come to Shanghai, hoping to join forces with Guan Peng to build the company.
Although the situation today is still passive, Martin cannot blame anyone. He must carry it and continue to move forward.
Martin winds up tightly, mobilizes the enthusiasm of himself and several subordinates, and strives to promote the software products represented by the company. In addition to doing a good job of demonstration, they even struggle with customers and try their best to promote the company's products.
After several efforts, the work has indeed achieved some results, but these benefits are still not enough to fill the company's daily expenses.
Although the sales revenue of construction software is also some, the amount of the order is not large, which is not enough to let everyone see hope.
In addition to being anxious, Guan Peng and Martin are more concerned about products. In fact, as a small software company that is not very well-known, their marketing model also has problems.
Guan Peng and Martin have not been able to find a new path in their business model. Unlike the products of well-known American software companies in the past, they are suitable for short, flat and fast market strategy operation models, rather than regular military action.
Looking back at the beginning of the company's establishment, they did not play the advantages of maneuverability and flexibility, but took the same path as traditional large software companies, adopting the operating model of salesmen visiting sales.
In fact, this marketing model is a gradually weakened model, with high costs and low transaction volume. As a later entry industry, it is natural that it fails to innovate in business models, resulting in difficulties in its operation.
He no longer cared about the in-depth analysis. Guan Peng is now using the hemostasis therapy for broken arm, and he began to continue to lay off the few employees to reduce the so-called expenses.
Of course, the first employee to be laid off was the sales engineer who worked in electronic design software under Martin. After they left, Martin was almost the commander of the bare body and was alone.
There was no way to continue working, so Martin found Guan Peng and chatted for the last time.
Guan Peng, the company has reached this point today, I know that it is time for me to leave.Martin spoke first.
Martin, where are you saying this?!The temporary measures taken by the company are not targeting you, please understand.Guan Peng explained.
The company's business has never been able to be done. As your helper, I feel very guilty. I feel very sorry that I have not been able to do it well in the past.Martin continued.
It’s not your fault, Martin. We are gritting our teeth and till the most difficult stage at the moment, and we should still have a chance in the future.Guan Peng comforted.
It shouldn't be that optimistic. How long have we been going on? Hasn't it been since we haven't improved anyway?!What's more, there are no one here who can work now.Martin replied disappointedly.
As long as our financial situation improves, recruiting people who work is a matter of minutes?!Guan Peng replied with a little understatement.
Guan Peng's words stimulated Martin. He thought to himself that if he cut off my employees, he would not discuss with me in advance, and he treated me as someone, and did not even have basic respect.
Thinking of this, he said: Guan Peng, you are also a professional. You know very well that some talents cannot be found just by saying that you can find them. Even in the talent recruitment market, there are still several types of high-end talents that are priceless.I think you should be very clear about this.
Martin, you're right!But I have no good idea now. When our finances improve, you can invite them back immediately.Guan Peng said confidently.
It shouldn't be that simple. I think you are planning to make software in the construction industry now, so I will withdraw it first. I can't help you, what do you think?Martin suggested.
No, no, no Ah!I am not working in the construction industry to replace electronic design software. I hope that our business will have two legs to support the company's development in the future.Guan Peng explained contradictoryly.
Well, there are no one else, where are the two legs Ah?Martin said.
I won't cause you any trouble, so I decided to withdraw and prepare to take a break first. I will still retain the original shares of the company. Just be a pure shareholder. Do you think it's OK?
Ah, don’t let go Ah!I need your help.I know that I have many problems with my daily work style, and I especially need you to help me share my worries.Guan Peng hurriedly tried to keep him.
I really can't help you. If I could really help you, I wouldn't have this conversation today!Martin said calmly.
Only then did Guan Peng realize that Martin had been dissatisfied with his long-standing dissatisfaction with him. He still wanted to explain something. Before he could speak, he heard Martin continue to say: After I leave, I hope you can continue to operate the company. After all, I still have some shares in it, and I hope you can take care of yourself.
OK, I will listen to you, and I will definitely try to make the company live well.Hearing that Martin had decided to leave, Guan Peng stopped trying to keep him. He originally wanted to ask him about his next plan, but Martin tactfully used the reason to rest for a while.
In order to maintain the company, Guan Peng is preparing to adjust the direction of the company's business. Since the market opportunity for electronic design software is not great, we will expand development opportunities in other industries.
When the company was first established, the clear business direction was to use electronic design software products and solutions. This industry is the field of expertise that Martin learned, which was one of the main reasons for attracting Martin to join. Martin hopes that everyone can start a business together and give full play to his professional strengths.
Compared with his previous experience as an executive in a large American company, Martin deeply realized the difficulty of expanding the market in small companies and small products during this new entrepreneurial process.
The market capacity of electronic design software is not large, large companies monopolize mainstream products, and small companies do not have much room for survival.
In the past two years, Martin has been to the United States, especially Silicon Valley, with the main purpose of visiting it to find some new products to get them back and agents.
Although I brought back a lot of information, there were not many software products that could really sit up. At first, Guan Peng had high expectations for Martin's professional quality and level, but after a few struggles, he found that he had not obtained anything that could really make money. He was somewhat disappointed. Later, he felt a little dissatisfied with Martin.
Judging from the business model of the electronic design software industry, it is a complete industrial chain.
Since mainstream design products do not have the strength to compete with large companies, Martin is looking for some of the latest technologies and products, such as looking for new products in software verification and comprehensive aspects.
Although these technologies are the most cutting-edge technologies in the industry, their initial market capacity is not large and they are more just cultivating the market.
Cultivating the market is what the government and society should do, not what the power of the enterprise can bear.
In the commodity era, most pioneer enterprises that do market cultivation will soon become martyrs and pioneers once they lack continuous support from funds and technology.
Martin didn't realize this for a long time and was still very persistent in doing things, which also made Guan Peng very upset.
From Guan Peng's perspective, if the company wants to continue to operate, it has to look for new industry opportunities and products.
As a software company that started a partnership with several colleagues from companies in the industry, everyone wants to gain a foothold in the industry, but they have never broken through bottlenecks. The company can only fine-tune the market demand and industry direction of the product.
Guan Peng first aimed at the construction software market. On the one hand, his family had some customer resources in this area. On the other hand, the construction industry was relatively far away from the electronics industry. The added value in technology or product profits are more considerable than smaller electronic design software products.
Although they are both software products, their connotation and extension are very different.
After working on one or two construction software projects, I found that their network planning software, construction data software, and construction safety software have strong industry characteristics. If you want to do it thoroughly, it is not a field of quick success or instant benefits.
Unlike the sales of hardware products, the demonstration, training and after-sales support of software products are a large part of the work content.
Since the construction software business, the main body and atmosphere of the company have changed a lot. The originally small team has been divided into several parts, and even Martin has no idea.
The company has been operating in a non-profit state, so Guan Peng, as the largest shareholder and investor, is naturally anxious.
A powerful way to get rid of the company's financial crisis as soon as possible is to increase revenue and save expenditure. When the efforts to increase revenue have little effect, the necessity of saving expenditure will be highlighted.
At the beginning, Martin didn't feel that he had never paid any salary from the company, and he had almost never reimbursed any other expenses except for some direct travel expenses.
In addition, he has no right to sign, so he never cared about the financial operation. It was just that because the sales performance has been poor, he was sure that the company's revenue has not been rising.
With limited resources, Martin soon discovered that the product line he was originally responsible for had to make way for construction software products, because a planned local roadshow in Shanghai was cancelled by Guan Peng.
Cancelling an event may not sound like nothing. The point is that after the event was cancelled, Guan Peng did not directly inform him in any way, but instead reported it to him through Martin's only few subordinates, which made Martin feel very embarrassed and embarrassed.
Martin was very angry and originally wanted to go directly to Guan Peng to argue.
Thinking of the company's current situation, financial difficulties, and his demeanor and face, Martin forced himself to calm down, but he did start to worry about the company's future because the atmosphere in the company is no longer right now.
There is no way, just stick to it for a while, Martin is secretly encouraging himself.
It was entirely my own idea to decide to come to Shanghai, hoping to join forces with Guan Peng to build the company.
Although the situation today is still passive, Martin cannot blame anyone. He must carry it and continue to move forward.
Martin winds up tightly, mobilizes the enthusiasm of himself and several subordinates, and strives to promote the software products represented by the company. In addition to doing a good job of demonstration, they even struggle with customers and try their best to promote the company's products.
After several efforts, the work has indeed achieved some results, but these benefits are still not enough to fill the company's daily expenses.
Although the sales revenue of construction software is also some, the amount of the order is not large, which is not enough to let everyone see hope.
In addition to being anxious, Guan Peng and Martin are more concerned about products. In fact, as a small software company that is not very well-known, their marketing model also has problems.
Guan Peng and Martin have not been able to find a new path in their business model. Unlike the products of well-known American software companies in the past, they are suitable for short, flat and fast market strategy operation models, rather than regular military action.
Looking back at the beginning of the company's establishment, they did not play the advantages of maneuverability and flexibility, but took the same path as traditional large software companies, adopting the operating model of salesmen visiting sales.
In fact, this marketing model is a gradually weakened model, with high costs and low transaction volume. As a later entry industry, it is natural that it fails to innovate in business models, resulting in difficulties in its operation.
He no longer cared about the in-depth analysis. Guan Peng is now using the hemostasis therapy for broken arm, and he began to continue to lay off the few employees to reduce the so-called expenses.
Of course, the first employee to be laid off was the sales engineer who worked in electronic design software under Martin. After they left, Martin was almost the commander of the bare body and was alone.
There was no way to continue working, so Martin found Guan Peng and chatted for the last time.
Guan Peng, the company has reached this point today, I know that it is time for me to leave.Martin spoke first.
Martin, where are you saying this?!The temporary measures taken by the company are not targeting you, please understand.Guan Peng explained.
The company's business has never been able to be done. As your helper, I feel very guilty. I feel very sorry that I have not been able to do it well in the past.Martin continued.
It’s not your fault, Martin. We are gritting our teeth and till the most difficult stage at the moment, and we should still have a chance in the future.Guan Peng comforted.
It shouldn't be that optimistic. How long have we been going on? Hasn't it been since we haven't improved anyway?!What's more, there are no one here who can work now.Martin replied disappointedly.
As long as our financial situation improves, recruiting people who work is a matter of minutes?!Guan Peng replied with a little understatement.
Guan Peng's words stimulated Martin. He thought to himself that if he cut off my employees, he would not discuss with me in advance, and he treated me as someone, and did not even have basic respect.
Thinking of this, he said: Guan Peng, you are also a professional. You know very well that some talents cannot be found just by saying that you can find them. Even in the talent recruitment market, there are still several types of high-end talents that are priceless.I think you should be very clear about this.
Martin, you're right!But I have no good idea now. When our finances improve, you can invite them back immediately.Guan Peng said confidently.
It shouldn't be that simple. I think you are planning to make software in the construction industry now, so I will withdraw it first. I can't help you, what do you think?Martin suggested.
No, no, no Ah!I am not working in the construction industry to replace electronic design software. I hope that our business will have two legs to support the company's development in the future.Guan Peng explained contradictoryly.
Well, there are no one else, where are the two legs Ah?Martin said.
I won't cause you any trouble, so I decided to withdraw and prepare to take a break first. I will still retain the original shares of the company. Just be a pure shareholder. Do you think it's OK?
Ah, don’t let go Ah!I need your help.I know that I have many problems with my daily work style, and I especially need you to help me share my worries.Guan Peng hurriedly tried to keep him.
I really can't help you. If I could really help you, I wouldn't have this conversation today!Martin said calmly.
Only then did Guan Peng realize that Martin had been dissatisfied with his long-standing dissatisfaction with him. He still wanted to explain something. Before he could speak, he heard Martin continue to say: After I leave, I hope you can continue to operate the company. After all, I still have some shares in it, and I hope you can take care of yourself.
OK, I will listen to you, and I will definitely try to make the company live well.Hearing that Martin had decided to leave, Guan Peng stopped trying to keep him. He originally wanted to ask him about his next plan, but Martin tactfully used the reason to rest for a while.
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