The movie is withdrawn and the upgrade is not simply to look at the opponent. If you feel that you are not capable of the enemy, you can do it with just a slap in your forehead!
There are many things to consider
First of all, the enthusiasm for watching movies
For example, "The City of Psychological Crime" was originally scheduled for National Day, and the publicity has been promoted in this way. It even appeared on a variety show. As a result, it was temporarily announced to be retired. Of course, the reason given by the official was that the review was not passed...
If the review fails, do you dare to show it? Your enthusiasm for watching movies has quickly declined...
The result is that "The City of Psychological Crime" has not even reached 2.5 billion, setting a record for the lowest box office in recent years!
Of course, the opponents in the same period of the movie are too strong. This is really not because our army is not strong, but the other party has Gundam!
In fact, many people say that they can't understand the film pattern in 2017...
Generally speaking, Huayi’s movies are rarely withdrawn or upgraded, except for Feng Xiaogang’s movies. That is a bug. People regard this thing as a means of publicity!
The most convenient way to play in China is Light Media
Listing the results, in November 2011, after "Thirty-Three Days of Love Break" finished the four Hollywood blockbusters, including "The Rise of the Ape", "The Adventures of Ting Ding", "The Armored Steel Fist", "The God of War", "The God of War", "Hongmen Banquet" decisively postponed its release. Facts proved that this was a very wise choice. "Hongmen Banquet" had a box office of 1.5 billion, setting a new high in the mainland box office of director Li Rengang;
In 2012, Wang Changtian saw that "1942" was showing signs of fatigue and decisively raised the "Taijiǒng", which was originally released on December 28, on December 12. Xu Guangtou stood up while stepping on the body of "1942"!
There are still several achievements that must be mentioned. "Left Ear" was following "Growth of Everything" and was both a bad movie, but the former made the latter nothing left;
You can say that the light is shameless and bullies others, but they are indeed decisive!
On the contrary, Wang Zhongjun was a little hesitant in this regard, and then he made a second mistake. He told Wang Zhonglei his thoughts.
Why withdraw the file? Are you so sure that our movie is not as good as Xu Hui's movies?
Wang Zhonglei asked back
...But if we fight head-on, we will suffer the final loss!
Then let him withdraw the file!
Wang Zhonglei said for granted
Do you think he will listen to me?
...When did our Huayi fall to the point of looking at others' faces?
Well, after listing, Huayi's stock price soared, and its current market value is already 20 billion!
The waist bag is full, and the mind is naturally prosperous!
Our investment in "Shaolin Temple" is more than 200 million yuan, and the actors have obvious advantages. I admit that Xu Hui's "Huang Feihong" is indeed not bad, but we are not weak either! If he wants to compete with us for box office, then he can fight, and he can still be afraid that he will not succeed!
Wang Zhonglei is proud and arrogant
If you want to fight, I will fight!
OK, then follow the original plan
Wang Zhongjun also had some doubts about whether he was too worried about the situation. He was timid before fighting and was guilty.
……
There are three producers of "Men Should Be Self-reliant", Bona, China Film and Huiwen World. Of course, the distribution of benefits is only domestic box office and copyright income, and overseas income, so they don't think about it!
At the beginning, the funds were short, so I found two other companies to share the financial pressure. The main reason was to attract a few allies. It is not necessarily a good thing to stand out!
When it comes to "The Lion King's Battle", it is produced by Huiwen World and Light Media
The industry has basically formed a confrontation between Huiwen World and Huayi Brothers!
Although Xu Hui still has 3.6 million shares of Huayi's stock━━The unblocking period has not yet reached, trading is not allowed now...
Huiwen Tianxia is definitely the one who leads the promotion of movies!
The whole company is very serious and everyone knows that this battle is very important, which is equivalent to a head-on battle between Huiwen Tianxia and Huayi!
On January 14, it is only five days before "Men should strengthen themselves" is released
Huiwen Tianxia Office, several senior executives of the publicity and distribution department surrounded Xu Hui, and Huang Wen sat around his desk.
Have all the posters been released?
It has been placed in the most conspicuous place in the cinema!
Where is the advertising?
All of them have been laid out, and advertisements are posted in most first-tier cities across the country!
These are the most basic movie promotion routines
Xu Hui changed direction and tilted his head to look at another senior executive: What is the number of topics on Weibo now?
More than 500 million times, many people who watched the trailer thought the fight in the movie was wonderful!
We still need to step up publicity and it will be released soon!
Compared with the reading volume of topics that have often exceeded 10 billion in later generations, "Men Should Strengthen Self-Reliance" is only 500 million, which is indeed a bit insufficient to read...
What do you say about theaters?
After all the negotiations are made, more than half of the screening volume should be given!
Well, is it sold out?
Pre-sales are 9 million...
Has it broken a record?
Yes, it has created a record of pre-sales of domestic movies. Do you need to promote it?
No, it’s only the 14th, and I believe there will be a wave of growth before the 18th!
After answering, Xu Hui remembered who, frowned slightly and asked: "New Shaolin Temple" has invested a lot more publicity funds than us, so don't be careless!
Know!
……
January 14th, Friday
"Running Man" and "Everyday Upward" will be broadcasted
In recent years, a large number of domestic audiences who like to watch variety shows are mainly because of the variety, which is much more interesting than the previous simple studio recordings!
Especially "Running Man", it has created a new form of domestic reality shows
After eight episodes of broadcast, the ratings continued to steadily increase after setting a new record for domestic variety shows...
There are many audiences!
I heard that in the last Chang'an station, thousands of viewers rushed up to surround the recording site layer by layer. I had no choice but to change the outdoors to indoors...
The theme of this issue of "Running Man" is "Secret Partner!"
Yaya and Wang Kai are spies in two teams respectively. They require completing the designated actions of the program team and then they can win. As for the designated actions, they must be a series of iconic actions of "Huang Feihong" - originally promoted "Men should strengthen themselves"...
The trailer was very skillful. Xu Hui showed up for less than a minute and was actually cut into the trailer!
The show was broadcast, and the audience clearly saw the whole show. Several hosts reminded the audience from time to time, "Men should be self-reliant" will be released soon.
There is no way, my own show is so biased!
The promotion of a phenomenal variety show is really important for the diffusion of the movie.
"Monster Hunt" used the platform of "Running Man" and the whole episode was on "Huba, Huba". On the first day of its release, it directly won 1.7 billion yuan in box office.
Xu Hui has been waiting for the promotion of "New Shaolin Temple" to come up with a big move. After all, as a veteran distribution company, if Huayi plays movie marketing, they are still very skilled. After all, Huayi Brothers' public relations ability is definitely the strongest in the mainland. Every time Huayi Brothers' work can successfully enter the protection month, Hollywood blockbusters always disappear for no reason
As a result, although I heard that the promotional cost of "New Shaolin Temple" was 40 million, there was no movement. At most, I could only see Liu Tianwang telling the meaning of "Zen" on the Internet...
There are many things to consider
First of all, the enthusiasm for watching movies
For example, "The City of Psychological Crime" was originally scheduled for National Day, and the publicity has been promoted in this way. It even appeared on a variety show. As a result, it was temporarily announced to be retired. Of course, the reason given by the official was that the review was not passed...
If the review fails, do you dare to show it? Your enthusiasm for watching movies has quickly declined...
The result is that "The City of Psychological Crime" has not even reached 2.5 billion, setting a record for the lowest box office in recent years!
Of course, the opponents in the same period of the movie are too strong. This is really not because our army is not strong, but the other party has Gundam!
In fact, many people say that they can't understand the film pattern in 2017...
Generally speaking, Huayi’s movies are rarely withdrawn or upgraded, except for Feng Xiaogang’s movies. That is a bug. People regard this thing as a means of publicity!
The most convenient way to play in China is Light Media
Listing the results, in November 2011, after "Thirty-Three Days of Love Break" finished the four Hollywood blockbusters, including "The Rise of the Ape", "The Adventures of Ting Ding", "The Armored Steel Fist", "The God of War", "The God of War", "Hongmen Banquet" decisively postponed its release. Facts proved that this was a very wise choice. "Hongmen Banquet" had a box office of 1.5 billion, setting a new high in the mainland box office of director Li Rengang;
In 2012, Wang Changtian saw that "1942" was showing signs of fatigue and decisively raised the "Taijiǒng", which was originally released on December 28, on December 12. Xu Guangtou stood up while stepping on the body of "1942"!
There are still several achievements that must be mentioned. "Left Ear" was following "Growth of Everything" and was both a bad movie, but the former made the latter nothing left;
You can say that the light is shameless and bullies others, but they are indeed decisive!
On the contrary, Wang Zhongjun was a little hesitant in this regard, and then he made a second mistake. He told Wang Zhonglei his thoughts.
Why withdraw the file? Are you so sure that our movie is not as good as Xu Hui's movies?
Wang Zhonglei asked back
...But if we fight head-on, we will suffer the final loss!
Then let him withdraw the file!
Wang Zhonglei said for granted
Do you think he will listen to me?
...When did our Huayi fall to the point of looking at others' faces?
Well, after listing, Huayi's stock price soared, and its current market value is already 20 billion!
The waist bag is full, and the mind is naturally prosperous!
Our investment in "Shaolin Temple" is more than 200 million yuan, and the actors have obvious advantages. I admit that Xu Hui's "Huang Feihong" is indeed not bad, but we are not weak either! If he wants to compete with us for box office, then he can fight, and he can still be afraid that he will not succeed!
Wang Zhonglei is proud and arrogant
If you want to fight, I will fight!
OK, then follow the original plan
Wang Zhongjun also had some doubts about whether he was too worried about the situation. He was timid before fighting and was guilty.
……
There are three producers of "Men Should Be Self-reliant", Bona, China Film and Huiwen World. Of course, the distribution of benefits is only domestic box office and copyright income, and overseas income, so they don't think about it!
At the beginning, the funds were short, so I found two other companies to share the financial pressure. The main reason was to attract a few allies. It is not necessarily a good thing to stand out!
When it comes to "The Lion King's Battle", it is produced by Huiwen World and Light Media
The industry has basically formed a confrontation between Huiwen World and Huayi Brothers!
Although Xu Hui still has 3.6 million shares of Huayi's stock━━The unblocking period has not yet reached, trading is not allowed now...
Huiwen Tianxia is definitely the one who leads the promotion of movies!
The whole company is very serious and everyone knows that this battle is very important, which is equivalent to a head-on battle between Huiwen Tianxia and Huayi!
On January 14, it is only five days before "Men should strengthen themselves" is released
Huiwen Tianxia Office, several senior executives of the publicity and distribution department surrounded Xu Hui, and Huang Wen sat around his desk.
Have all the posters been released?
It has been placed in the most conspicuous place in the cinema!
Where is the advertising?
All of them have been laid out, and advertisements are posted in most first-tier cities across the country!
These are the most basic movie promotion routines
Xu Hui changed direction and tilted his head to look at another senior executive: What is the number of topics on Weibo now?
More than 500 million times, many people who watched the trailer thought the fight in the movie was wonderful!
We still need to step up publicity and it will be released soon!
Compared with the reading volume of topics that have often exceeded 10 billion in later generations, "Men Should Strengthen Self-Reliance" is only 500 million, which is indeed a bit insufficient to read...
What do you say about theaters?
After all the negotiations are made, more than half of the screening volume should be given!
Well, is it sold out?
Pre-sales are 9 million...
Has it broken a record?
Yes, it has created a record of pre-sales of domestic movies. Do you need to promote it?
No, it’s only the 14th, and I believe there will be a wave of growth before the 18th!
After answering, Xu Hui remembered who, frowned slightly and asked: "New Shaolin Temple" has invested a lot more publicity funds than us, so don't be careless!
Know!
……
January 14th, Friday
"Running Man" and "Everyday Upward" will be broadcasted
In recent years, a large number of domestic audiences who like to watch variety shows are mainly because of the variety, which is much more interesting than the previous simple studio recordings!
Especially "Running Man", it has created a new form of domestic reality shows
After eight episodes of broadcast, the ratings continued to steadily increase after setting a new record for domestic variety shows...
There are many audiences!
I heard that in the last Chang'an station, thousands of viewers rushed up to surround the recording site layer by layer. I had no choice but to change the outdoors to indoors...
The theme of this issue of "Running Man" is "Secret Partner!"
Yaya and Wang Kai are spies in two teams respectively. They require completing the designated actions of the program team and then they can win. As for the designated actions, they must be a series of iconic actions of "Huang Feihong" - originally promoted "Men should strengthen themselves"...
The trailer was very skillful. Xu Hui showed up for less than a minute and was actually cut into the trailer!
The show was broadcast, and the audience clearly saw the whole show. Several hosts reminded the audience from time to time, "Men should be self-reliant" will be released soon.
There is no way, my own show is so biased!
The promotion of a phenomenal variety show is really important for the diffusion of the movie.
"Monster Hunt" used the platform of "Running Man" and the whole episode was on "Huba, Huba". On the first day of its release, it directly won 1.7 billion yuan in box office.
Xu Hui has been waiting for the promotion of "New Shaolin Temple" to come up with a big move. After all, as a veteran distribution company, if Huayi plays movie marketing, they are still very skilled. After all, Huayi Brothers' public relations ability is definitely the strongest in the mainland. Every time Huayi Brothers' work can successfully enter the protection month, Hollywood blockbusters always disappear for no reason
As a result, although I heard that the promotional cost of "New Shaolin Temple" was 40 million, there was no movement. At most, I could only see Liu Tianwang telling the meaning of "Zen" on the Internet...