If you could, you went back to the summer of high school and met yourself ten years ago on the playground. How many minutes would you say to yourself at that time?
I think most teenagers will answer: The teenager who once had a strong momentum and hoped to kill the dragon with a sword. Sorry, I disappointed you...
We have also fantasized about what kind of person we will become, and life is a process of discovering that we are destined to be mediocre!
But this is a novel, and the protagonist is of course extraordinary.
Although it is not as heroic as Li Bai's embroidered mouth, it is half the heroic spirit of the prosperous Tang Dynasty...
Teacher Chen's movie version of "Northern Love" is released, it happened to be February 14th, Valentine's Day
Original time and space, relying on powerful marketing and promotion, "Northern Love" forcibly won more than 100 million box office on the first day of its release!
Teacher Chen became famous in one fell swoop
This time it was a bit miserable, no one cooperated with him to play marketing, and Tong Liya's live marriage in "Base Camp" was directly beaten back to the prototype
A fresh and fresh love movie that complains without illness, the favorite of the second-hand young man
However, this movie is not worthy of being fresh and fresh, it is very pornographic and violent, and the primary school students can't control it at all. It's a deformed view of love...
Teacher Chen is still not suitable for starring...
Of course, the most important thing is that "Die Renjie: The Empire of Tongtian" ruled the Spring Festival!
On the first day of release, it directly set a new box office record of 1.5 billion, and then it was unstoppable.
"The Great Trouble" won a box office of 80 million on the first day of its release. Unfortunately, I was afraid that there would be a comparison. The special effects level was completely exaggerated compared with "Die Dee"!
"Macau Storm" released at the same time and "The Legend of the Condor Heroes" were squeezed out of the screening. The former is slightly better, after all, with the blessing of Chow Yun-fat, the latter can only be said that Liu Zhenwei completely gave up treatment!
Well, Liu Zhenwei felt very wronged: I only made a part of the movie "The Legend of the Condor Heroes". The filming was suspended from filming that year because the investors suddenly had a shortage of funds. Later, I heard that I had found another director to bury the tail, and there were not even an actor. I really don't know how they completed the whole movie. Strictly speaking, this is not my work
Therefore, even Liu Zhenwei has no say in the face of the producer!
There have always been some messy unspoken rules in the domestic film industry, but this is still the case in 2018.
A lot of things have started to break out recently
"The Later Us" Miaoyan is suspected of box office fraud;
Director Ding Sheng faked the real-name promotion and distribution expenses of Light, and the unspoken rules of issuance were taken to the sun...
Anyway, it's an extra chapter, let's talk about the basic routines and hidden rules of distribution
Tip: Light is a shareholder of Miaoyan. I don’t know if Director Ding Sheng was affected by the Meowyan incident and felt that the industry’s hidden rules of Light were hidden.
……
General distribution routines: First, the production is over━━ Generally speaking, after the film is launched, it will contact the publisher, and it is more about investment, production, and distribution.
"Heroes' True Colors 2018" is obviously not the case. They started to contact distribution companies after filming the movie. Distribution companies usually take the initiative to find production companies, which is the same as the active business of ordinary companies.
Director Ding Sheng must have handed over the distribution to the light under pressure, because the main investor, Kuzai Pictures, also has the distribution capabilities!
Next, negotiate the issuance conditions
First, give the promotion and distribution expenses and ticket reimbursement fees to the issuing company, and then the issuing company will issue all the issuing cases, premiere, hard promotion, promotion, roadshow, ticket reimbursement and other various issuing activities. Only after confirmation will it enter the normal issuance stage
Anyone with business experience knows that if you don’t work, you will pay the full amount first. It basically doesn’t exist. Director Ding Sheng is probably too righteous and pays the fee first.
Generally, the issuing company advances the issuing fee and then signs a contract. The core of the contract is that the issuer has priority distribution rights, that is, when the box office is divided, the issuer must give priority to the share of the box office, so as to recover the advance payment of the issuing fee.
This model can reduce the financial risks of the producer, and the issuer's advance payment behavior can also better convince the producer to win the business, which is a win-win arrangement
More complicated things include guaranteed issuance, ladder accounting and other various issuance contracts, so I won’t talk about it here.
By the way, light never guarantees it. Except for one last year, the movie is called "Three Lives Three Worlds Ten Miles of Peach Blossoms"
The contract communication is completed, signed, and officially enters the issuance stage
Producers, such as directors, actors, etc., must provide a series of materials to the distribution company, distributors to make materials, trailers, and celebrity activities, etc., and execute them according to the entire distribution case.
Director Ding Sheng’s content of Light has major problems in the release and execution process of Light
The core is that the cost situation is unclear and there are problems with the use of various expenses, which leads to Ding Sheng being unable to explain to the investors, so Light needs to give an explanation.
Everyone in the industry knows how much profit margin will be for Light for this nearly 40 million promotional and distribution expenses?
What is the box office performance of "Heroes 2018"? It is obvious to everyone. This is impossible to explain to investors.
What's more, the promotion and distribution cost was nearly 40 million, of which 10 million were spent on the ticket alone. This made Ding Sheng look like this box office performance after choosing Light. Ding Sheng couldn't explain it to the investors, and the consequences of being unable to explain are likely to be terrible. That is, if Ding Sheng wants to make a movie, it may not be so easy to invest.
Let me tell you, the late promotion of "The True Heroes 2018" was handed over to Miaoyan. It's strange that the second day after the movie was released, "Mysterious Superstar" was released...
"Mysterious Superstar" is also released by Meow Eye
Two movies released at the same time, this is rare
Moreover, the first day of "The True Heroes 2018" was only 11% of the screenings, while the first day of "Mysterious Superstar" was 19%...
Obviously, it was strategically abandoned!
"Mysterious Superstar" is a film-making film, exclusively introduced by Miaoyan. What is "Heroic Reality 2018"?
They didn't participate in the investment and were selling well at the box office. At most, it means that our promotional and promotion are awesome, and we can't sell them, so we won't lose much...
A large production worth more than one million yuan has been tossed like this!
Compare the production cost of "The Last Us" is about 60 million yuan!
You said, "The Last Us" has such a high box office, is director Ding Sheng unable to suppress the popularity?
In fact, there are more than these hidden rules. Even if you spend money seriously, issuing is a very profitable industry.
If you get 40 million yuan to issue it, you will directly keep 20 million yuan and spend only 20 million yuan to issue it, which is completely enough!
The final result of the two things about Meow Eye and Light is mostly incomplete, because the industry is not standardized and no one cares about it. Ding Sheng is all in one position. The young director, the small team, etc., don’t mention how much it is swallowed with blood, and how many broken teeth are
All of these are what everyone sees, but what can’t be seen?
What about the problems that exist in filmmaking?
Let’s talk about “The Last Us”. Like “The Shameful Iron Fist”, Miaoyan plays the strategy of pre-sale + number of people want to see
"Shy Iron Fist" is an independent film invested by Miaoyan!
Before "The Last Us" was released, Meow Eye showed that the number of people who wanted to watch it reached 820,000, which was even higher than "Avengers 3"!
The same is true for "Shy Iron Fist", with pre-sales exceeding 100 million!
I started playing preview fifteen days in advance...
However, this time, "The Later Us" was suspected of box office fraud, and its tricks surpassed its predecessor "Ip Man 3" several streets!
Fake reputation: The movie has not been released yet, Zhihu and Douban have a series of overwhelming praise!
Secondly, in terms of the platform box office: book a lot of tickets by yourself, then try hard to issue press releases, buy hot searches and other means to make this film popular
Seeing that the pre-sale results are so good, the theaters will definitely increase the number of films.
Such a hot movie, and it's May Day, the audience will definitely watch it
Then, during the release period, I secretly refunded the ticket. It was my own platform and there was no loss.
The market has stabilized, and public opinion is also advantageous. The time, place and people are in harmony, so there is no worry about a failure.
Unexpectedly, some theaters were so cruel that they reported the behavior of an athlete referee like Miaoyan.
After the Chinese box office market became popular, a series of problems began to arise. Last year, fans locked the scene and dominated the screening schedule, and this year there was another storm in refunding tickets...
Too many people with ugly appearances ruined this market
The market is bad, at worst they can go to the next market. If they don’t want to go, they really care about what sequelae will leave on the movie market.
Therefore, they are all greedy investors who have been fishing for the end of the lake!
The stupidest thing about the Chinese box office market is to expand third-party platforms!
Taking money to subsidize the box office is a very stupid thing. Use your own money to help the third party get low prices. When crazy, the market feels that a movie ticket is only worth 99. Give it to a third party favor and fatten it. This is the behavior of the third party. All film and television companies admit it. Yes, any publisher has been subject to organized low scores and locked data to confuse market expectations. It feels like there is no trick. I don’t need it to be a fool, so I have to bite the bullet and mourn his misfortune and anger him not to fight! One side of the country is ruining the country.
The data of "Later Us" was too exaggerated and caused widespread doubts. At the same time, the large-scale refund of tickets also seriously infringed on the interests of theaters, aroused the vigilance of theaters, and caused the current situation of everyone's beating.
In the past, fans locked up the scene, cinemas stole box office, and producers spent money to buy tickets themselves. Now, there is a matter of buying tickets by the platform itself and then refunding tickets. The previous method is at least real money and investing money. Miaoyan actually bought it directly and returned it. She wanted to make money by herself, and wanted to make money by herself, and wanted to make pre-sales to buy box office, but she didn't want to spend money. She simply refreshed the lower limit.
All the losses are basically borne by the cinema itself, but what can the theater chain do?
Seeing a strong ticketing platform doing such a dirty thing━━ of course choose to forgive him
What are truly conscientious filmmakers doing?
Sorry, they can't do anything!
At most, you can only have different condoms...
You can stare into the abyss, see, but don't look for it for too long
When we stare into the abyss, we will not be afraid, we will not be afraid of being swallowed, nor will we be anxious if we cannot make quick money
In this situation where the whole society is profit-oriented, there must be someone on the opposite side, otherwise, such a story will be a bit sad
Of course, "Heroic Reality 2018" is definitely not a good movie, otherwise it would not have had such a bad reputation...
As for "The Last Us"...
Say something off topic
When the movie was released, I saw a movie number and published three articles in a row, praising "We Later" from various angles, avoiding talking about the issues of the movie itself and the ticket swipe incident.
The article was just released, and there were many comments on the objection.
I clicked on it two days ago and it was interesting. All the bad comments and messages disappeared, leaving behind nostalgia, missing my ex, love mottos, life insights, and praises about the movies...
These people are not inferior to the boss when controlling public opinion!
The excellent answerers of several movie topics in Zhihu will not talk about anyone else. After watching the movie, they were like being baptized by the soul. They cried heartbrokenly, laughed and beat their chests and stamped their feet, and fell into thinking about life and love, and could not extricate themselves.
It's fake like Kang Shuai Fu
I really want to know how much a manuscript costs?
Those who write movie reviews can call the audience a fool and pay for bad movies, but they can also applaud the bad movies and fool the audience into eating shit
You can have a large number of other movies with bad views, but after you get the money, you turn around and scold the audience: How can you make negative reviews because of the three views of a movie?
Anyway, why do you all have any reason
We little people, we can't afford to offend us
If you make a bad review, you will be scolded for not understanding, have low IQ, keyboard hero
Too scary
This refund incident also fully proves that if supervision is not strengthened, it is said that the bad capital of scalpers can be so unscrupulous that it can even dare to play movies across the country to all movie fans.
Capital must be strictly controlled and restricted, and it must be used for our own purposes and make its profits. It must never be allowed to turn against the enemy, and in turn manipulate the country and the public.
It is not true that money does whatever you want in a socialist country!
Chapter 6 Extra Six
The political traces of the Berlin International Film Festival may be the strongest of the three major film festivals. You should know that in the early 1950s, the Germans founded the Berlin Film Festival with the support of the United States.
The purpose at that time was not to compete with any film festival, but to show the success of West Germany's post-war reconstruction and the prosperity of culture!
About 15,000 professionals participate in the Berlin Film Festival every year, and as many as 1,000 films are exhibited.
The city where the Berlin Film Festival is located is the capital of a country. Whether it is transportation, accommodation or theater screening, the software and hardware are much more convenient and even superior to Cannes and Venice in all aspects.
As a center of politics, economy, culture and art, Berlin has greater advantages, especially in terms of business. Market transactions during the film festival are the biggest highlight of the film festival
In addition, the city's capacity allows the Berlin Film Festival to host more journalists and professionals, greatly increasing the influence of the film festival at the communication level.
Therefore, the Berlin Film Festival has the characteristics of paying equal attention to art and business. The audio-visual language of the film is more realistic and has more social significance.
But no matter what, its review style is difficult to focus as much on artistry as the Cannes Film Festival. Instead, it is to balance business and art and find the most politically correct works that are the most politically correct.
Because of this, the influence of the Berlin Film Festival is getting lower and lower, and good movies are not going to go there very much.
Pay too much attention to the political tendency of film...
Of course, there have been some changes in recent years!
The jury chair this year is James Chamus
This person is the CEO of Focus Pictures and has worked as a screenwriter. He is the screenwriter of "From the Bloody" and is also the man behind Ang Lee━━ "Wedding Banquet", "Pushing Hands", "Food Men and Women", "Crouching Tiger, Hidden Dragon", and "Lust and Caution", all of which are produced by him!
However, no matter what, the man who wrote "From the Bloody" must be more inclined to the Coen brothers' love.
So, it is not difficult to understand why "Day Fireworks" can win the Golden Bear Award?
The story of "Fireworks in the Day" is so Coen brothers!
By the way, one of the judges is Tony Leung...
Originally, "Beautiful Life" wanted to participate in the Berlin Film Festival, but it was really hard to get out of the way--Oscar's public relations activities continue. The creators of the entire "Paradise Cinema" need various publicity works across the United States, and Xu Hui is no exception!
He simply gave up Berlin and focused on Cannes!
……
After the Oscar nomination every year, the most fascinating topic is who will become the final winner
Fans, media, including prediction agencies, have speculated
There are also "professional" prediction programs in China called "Xiaoshu"...
Gao Xiaosong started to tell the awards season with a fan. Gao Xiaosong's main business is music. There are very few people who criticize him in this regard. Instead, because of his side job, there are a lot of black fans!
After so many resources, my mouth is about poetry and distant places, and my economic behavior is still limited to the advertising effect!
Forget it, I won’t talk about him anymore, it’s boring...
In short, he brags about the film industry in this issue of "Xiaoshu".
I have seen all 10 movies nominated for the Best Movie. It should be said that there are six layers of confidence that it is "Twelve Years of Slave". Gao Xiaosong is completely like an Oscar expert: because the biggest vane of the awards season, the union award, and "Twelve Years of Slave" became a big winner, almost sweeping the entire awards season!
"Twelve Years of Slave" is in line with the general environment, politically correct, and is talking about black people again
Another possible thing is probably "American Scam", because it is the main movie of Harvey Weinstein this year
As for the "Paradise Cinema" directed by Xu Huida, which we all care about, I think the possibility is not high. Of course, I must say that "Paradise Cinema" is the most touching movie I have seen in recent years. I especially like it, but the artistic nature of this movie is too strong. In fact, I think "Paradise Cinema" should not participate in the Best Film election, but should participate in the Best Foreign Language Film selection! Because the style of the whole movie is very soft, it slowly describes the life of a filmmaker, and the best foreign language film is more inclined to this type of film!
Seeing Gao Xiaosong say this, some domestic audiences who don’t know the truth feel sorry for Xu Hui.
I can only say that Gao Xiaosong is a bit suspicious of deliberately pretending to behave
"Cinema Paradise" performed very well in the awards season and was almost able to compete with "Twelve Years of Slave"
Before the Oscars, "Cinema Paradise" won a total of 106 nominations and 52 awards, while "Twelve Years of Slave" had 105 nominations and 51 awards...
When this episode was broadcast, it happened to be the day of the Oscars!
At 5 pm, in front of the Dolby Theater, Xu Hui walked onto the Oscar red carpet with Yang Mi in his arms.
Yang Mi wore a high-end custom dress from Van Van Sze, and the things she wore were wearing totally more than 5 million yuan!
No doubt, these are sponsored by advertisers...
The press release began to be distributed on a large scale a month ago, with the titles "Yang Mi attended the Oscar red carpet and became an invited guest..."
As for how to get in, I'm vague about it...
According to fans, “We little foxes bring glory to our country and promote our Chinese actors…”
Sister, can you walk faster?
Xu Hui couldn't help it anymore. He felt a little embarrassed. Julia Roberts behind him was almost surpassed...
……
The little fox was a little embarrassed and quickly accelerated his pace.
I walked for about two minutes!
……
Don't ask me about the probability of winning the prize. Before I open the envelope, I can only say that everything is possible!
In the interview area, Xu Hui and Yang Mi were surrounded by a reporter. Before the Chinese reporter asked a question, Xu Hui spoke first.
...Then why did the director walk the red carpet with Miss Yang? Is it going to be made public?
Fuck, this is an Oscar, not a Weibo!
We are very good friends, I invited her. After all, everyone will bring their families to participate in the Oscars, and she is also considered my family...
Paohui wanted to tell it over with a joking mentality, but unfortunately, the reporter didn't think so and was about to continue asking questions. Someone came from the back row. Brad Pitt, the producer of "Twelve Years of Slave", and Steve McQueen, came over.
In front of the reporters and the media, both sides showed great friendship
Hello, Director Xu Hui!
Hello, Mr. Pete!
The two hugged...
Director Xu Hui...
"Paradise Cinema", "Twelve Years of Slave", this Oscar's biggest rival, the meeting between the two sides must have many topics, and the reporter immediately wanted to ask questions, but unfortunately, Xu Hui could not give them a chance!
We went in first, Mr. Pete, Director Steve, are we together?
The two of them followed without hesitation...
After entering the Dolby Theater, the two sides separated, and Yang Mi seemed to be lifted from the state of being crazy: Wow, Brad Pitt is so handsome!
...It is said that he likes to play 3P very much, and Jennifer Aniston divorced him because he couldn't stand it!
How do you know?
Matt Damon told me that he also said a lot...
As they spoke, the two found their own position. As a popular movie, "Paradise Cinema" was assigned to a very high position.
Al Pacino and Matt Damon are arranged nearby
Say hello, and then more crew members came in
They are all familiar faces, and many celebrities waved to Xu Hui during this period━━━After all, the reputation of "Paradise Cinema" is surprisingly good...
Among them are big names like Little Plum and George Clooney
The time for the award ceremony was getting closer and closer, and the entire theater began to calm down, and everyone's attention was also focused on the stage
The stage was decorated very gorgeously, and the college obviously spent a lot of effort
Many people pay attention to Oscars mainly because their favorite actors attach great importance to Oscars.
There is no way to ignore it. This thing is directly related to the box office of the work and the value of the actors!
According to statistics, as long as you get the Oscar nomination, you will be at least an additional several million dollars in box office. If you win the Best Picture, Best Director, Best Actor and Actress Awards, just North America, you can increase the box office results ranging from 20 million to 50 million US dollars. This is just the box office. Including copyright income, there will definitely be more!
For example, if it weren't for the Oscar's blessing, Kenben wouldn't have been introduced to China!
As for the actors, the most obvious example is Matthew McConaughey. Before "The Dallas Buyer Club", few people knew about this actor...
Unfortunately, he is destined to have no chance this year
The image of Everte created by Al Pacino in "Cinema Paradise" touched countless judges. It can be said that the best actor is something without suspense!
Just as I was thinking, the music started, and then the voice of the woman: Ladies and gentlemen, welcome the 86th Oscar host Alan DeGeneres...
I think most teenagers will answer: The teenager who once had a strong momentum and hoped to kill the dragon with a sword. Sorry, I disappointed you...
We have also fantasized about what kind of person we will become, and life is a process of discovering that we are destined to be mediocre!
But this is a novel, and the protagonist is of course extraordinary.
Although it is not as heroic as Li Bai's embroidered mouth, it is half the heroic spirit of the prosperous Tang Dynasty...
Teacher Chen's movie version of "Northern Love" is released, it happened to be February 14th, Valentine's Day
Original time and space, relying on powerful marketing and promotion, "Northern Love" forcibly won more than 100 million box office on the first day of its release!
Teacher Chen became famous in one fell swoop
This time it was a bit miserable, no one cooperated with him to play marketing, and Tong Liya's live marriage in "Base Camp" was directly beaten back to the prototype
A fresh and fresh love movie that complains without illness, the favorite of the second-hand young man
However, this movie is not worthy of being fresh and fresh, it is very pornographic and violent, and the primary school students can't control it at all. It's a deformed view of love...
Teacher Chen is still not suitable for starring...
Of course, the most important thing is that "Die Renjie: The Empire of Tongtian" ruled the Spring Festival!
On the first day of release, it directly set a new box office record of 1.5 billion, and then it was unstoppable.
"The Great Trouble" won a box office of 80 million on the first day of its release. Unfortunately, I was afraid that there would be a comparison. The special effects level was completely exaggerated compared with "Die Dee"!
"Macau Storm" released at the same time and "The Legend of the Condor Heroes" were squeezed out of the screening. The former is slightly better, after all, with the blessing of Chow Yun-fat, the latter can only be said that Liu Zhenwei completely gave up treatment!
Well, Liu Zhenwei felt very wronged: I only made a part of the movie "The Legend of the Condor Heroes". The filming was suspended from filming that year because the investors suddenly had a shortage of funds. Later, I heard that I had found another director to bury the tail, and there were not even an actor. I really don't know how they completed the whole movie. Strictly speaking, this is not my work
Therefore, even Liu Zhenwei has no say in the face of the producer!
There have always been some messy unspoken rules in the domestic film industry, but this is still the case in 2018.
A lot of things have started to break out recently
"The Later Us" Miaoyan is suspected of box office fraud;
Director Ding Sheng faked the real-name promotion and distribution expenses of Light, and the unspoken rules of issuance were taken to the sun...
Anyway, it's an extra chapter, let's talk about the basic routines and hidden rules of distribution
Tip: Light is a shareholder of Miaoyan. I don’t know if Director Ding Sheng was affected by the Meowyan incident and felt that the industry’s hidden rules of Light were hidden.
……
General distribution routines: First, the production is over━━ Generally speaking, after the film is launched, it will contact the publisher, and it is more about investment, production, and distribution.
"Heroes' True Colors 2018" is obviously not the case. They started to contact distribution companies after filming the movie. Distribution companies usually take the initiative to find production companies, which is the same as the active business of ordinary companies.
Director Ding Sheng must have handed over the distribution to the light under pressure, because the main investor, Kuzai Pictures, also has the distribution capabilities!
Next, negotiate the issuance conditions
First, give the promotion and distribution expenses and ticket reimbursement fees to the issuing company, and then the issuing company will issue all the issuing cases, premiere, hard promotion, promotion, roadshow, ticket reimbursement and other various issuing activities. Only after confirmation will it enter the normal issuance stage
Anyone with business experience knows that if you don’t work, you will pay the full amount first. It basically doesn’t exist. Director Ding Sheng is probably too righteous and pays the fee first.
Generally, the issuing company advances the issuing fee and then signs a contract. The core of the contract is that the issuer has priority distribution rights, that is, when the box office is divided, the issuer must give priority to the share of the box office, so as to recover the advance payment of the issuing fee.
This model can reduce the financial risks of the producer, and the issuer's advance payment behavior can also better convince the producer to win the business, which is a win-win arrangement
More complicated things include guaranteed issuance, ladder accounting and other various issuance contracts, so I won’t talk about it here.
By the way, light never guarantees it. Except for one last year, the movie is called "Three Lives Three Worlds Ten Miles of Peach Blossoms"
The contract communication is completed, signed, and officially enters the issuance stage
Producers, such as directors, actors, etc., must provide a series of materials to the distribution company, distributors to make materials, trailers, and celebrity activities, etc., and execute them according to the entire distribution case.
Director Ding Sheng’s content of Light has major problems in the release and execution process of Light
The core is that the cost situation is unclear and there are problems with the use of various expenses, which leads to Ding Sheng being unable to explain to the investors, so Light needs to give an explanation.
Everyone in the industry knows how much profit margin will be for Light for this nearly 40 million promotional and distribution expenses?
What is the box office performance of "Heroes 2018"? It is obvious to everyone. This is impossible to explain to investors.
What's more, the promotion and distribution cost was nearly 40 million, of which 10 million were spent on the ticket alone. This made Ding Sheng look like this box office performance after choosing Light. Ding Sheng couldn't explain it to the investors, and the consequences of being unable to explain are likely to be terrible. That is, if Ding Sheng wants to make a movie, it may not be so easy to invest.
Let me tell you, the late promotion of "The True Heroes 2018" was handed over to Miaoyan. It's strange that the second day after the movie was released, "Mysterious Superstar" was released...
"Mysterious Superstar" is also released by Meow Eye
Two movies released at the same time, this is rare
Moreover, the first day of "The True Heroes 2018" was only 11% of the screenings, while the first day of "Mysterious Superstar" was 19%...
Obviously, it was strategically abandoned!
"Mysterious Superstar" is a film-making film, exclusively introduced by Miaoyan. What is "Heroic Reality 2018"?
They didn't participate in the investment and were selling well at the box office. At most, it means that our promotional and promotion are awesome, and we can't sell them, so we won't lose much...
A large production worth more than one million yuan has been tossed like this!
Compare the production cost of "The Last Us" is about 60 million yuan!
You said, "The Last Us" has such a high box office, is director Ding Sheng unable to suppress the popularity?
In fact, there are more than these hidden rules. Even if you spend money seriously, issuing is a very profitable industry.
If you get 40 million yuan to issue it, you will directly keep 20 million yuan and spend only 20 million yuan to issue it, which is completely enough!
The final result of the two things about Meow Eye and Light is mostly incomplete, because the industry is not standardized and no one cares about it. Ding Sheng is all in one position. The young director, the small team, etc., don’t mention how much it is swallowed with blood, and how many broken teeth are
All of these are what everyone sees, but what can’t be seen?
What about the problems that exist in filmmaking?
Let’s talk about “The Last Us”. Like “The Shameful Iron Fist”, Miaoyan plays the strategy of pre-sale + number of people want to see
"Shy Iron Fist" is an independent film invested by Miaoyan!
Before "The Last Us" was released, Meow Eye showed that the number of people who wanted to watch it reached 820,000, which was even higher than "Avengers 3"!
The same is true for "Shy Iron Fist", with pre-sales exceeding 100 million!
I started playing preview fifteen days in advance...
However, this time, "The Later Us" was suspected of box office fraud, and its tricks surpassed its predecessor "Ip Man 3" several streets!
Fake reputation: The movie has not been released yet, Zhihu and Douban have a series of overwhelming praise!
Secondly, in terms of the platform box office: book a lot of tickets by yourself, then try hard to issue press releases, buy hot searches and other means to make this film popular
Seeing that the pre-sale results are so good, the theaters will definitely increase the number of films.
Such a hot movie, and it's May Day, the audience will definitely watch it
Then, during the release period, I secretly refunded the ticket. It was my own platform and there was no loss.
The market has stabilized, and public opinion is also advantageous. The time, place and people are in harmony, so there is no worry about a failure.
Unexpectedly, some theaters were so cruel that they reported the behavior of an athlete referee like Miaoyan.
After the Chinese box office market became popular, a series of problems began to arise. Last year, fans locked the scene and dominated the screening schedule, and this year there was another storm in refunding tickets...
Too many people with ugly appearances ruined this market
The market is bad, at worst they can go to the next market. If they don’t want to go, they really care about what sequelae will leave on the movie market.
Therefore, they are all greedy investors who have been fishing for the end of the lake!
The stupidest thing about the Chinese box office market is to expand third-party platforms!
Taking money to subsidize the box office is a very stupid thing. Use your own money to help the third party get low prices. When crazy, the market feels that a movie ticket is only worth 99. Give it to a third party favor and fatten it. This is the behavior of the third party. All film and television companies admit it. Yes, any publisher has been subject to organized low scores and locked data to confuse market expectations. It feels like there is no trick. I don’t need it to be a fool, so I have to bite the bullet and mourn his misfortune and anger him not to fight! One side of the country is ruining the country.
The data of "Later Us" was too exaggerated and caused widespread doubts. At the same time, the large-scale refund of tickets also seriously infringed on the interests of theaters, aroused the vigilance of theaters, and caused the current situation of everyone's beating.
In the past, fans locked up the scene, cinemas stole box office, and producers spent money to buy tickets themselves. Now, there is a matter of buying tickets by the platform itself and then refunding tickets. The previous method is at least real money and investing money. Miaoyan actually bought it directly and returned it. She wanted to make money by herself, and wanted to make money by herself, and wanted to make pre-sales to buy box office, but she didn't want to spend money. She simply refreshed the lower limit.
All the losses are basically borne by the cinema itself, but what can the theater chain do?
Seeing a strong ticketing platform doing such a dirty thing━━ of course choose to forgive him
What are truly conscientious filmmakers doing?
Sorry, they can't do anything!
At most, you can only have different condoms...
You can stare into the abyss, see, but don't look for it for too long
When we stare into the abyss, we will not be afraid, we will not be afraid of being swallowed, nor will we be anxious if we cannot make quick money
In this situation where the whole society is profit-oriented, there must be someone on the opposite side, otherwise, such a story will be a bit sad
Of course, "Heroic Reality 2018" is definitely not a good movie, otherwise it would not have had such a bad reputation...
As for "The Last Us"...
Say something off topic
When the movie was released, I saw a movie number and published three articles in a row, praising "We Later" from various angles, avoiding talking about the issues of the movie itself and the ticket swipe incident.
The article was just released, and there were many comments on the objection.
I clicked on it two days ago and it was interesting. All the bad comments and messages disappeared, leaving behind nostalgia, missing my ex, love mottos, life insights, and praises about the movies...
These people are not inferior to the boss when controlling public opinion!
The excellent answerers of several movie topics in Zhihu will not talk about anyone else. After watching the movie, they were like being baptized by the soul. They cried heartbrokenly, laughed and beat their chests and stamped their feet, and fell into thinking about life and love, and could not extricate themselves.
It's fake like Kang Shuai Fu
I really want to know how much a manuscript costs?
Those who write movie reviews can call the audience a fool and pay for bad movies, but they can also applaud the bad movies and fool the audience into eating shit
You can have a large number of other movies with bad views, but after you get the money, you turn around and scold the audience: How can you make negative reviews because of the three views of a movie?
Anyway, why do you all have any reason
We little people, we can't afford to offend us
If you make a bad review, you will be scolded for not understanding, have low IQ, keyboard hero
Too scary
This refund incident also fully proves that if supervision is not strengthened, it is said that the bad capital of scalpers can be so unscrupulous that it can even dare to play movies across the country to all movie fans.
Capital must be strictly controlled and restricted, and it must be used for our own purposes and make its profits. It must never be allowed to turn against the enemy, and in turn manipulate the country and the public.
It is not true that money does whatever you want in a socialist country!
Chapter 6 Extra Six
The political traces of the Berlin International Film Festival may be the strongest of the three major film festivals. You should know that in the early 1950s, the Germans founded the Berlin Film Festival with the support of the United States.
The purpose at that time was not to compete with any film festival, but to show the success of West Germany's post-war reconstruction and the prosperity of culture!
About 15,000 professionals participate in the Berlin Film Festival every year, and as many as 1,000 films are exhibited.
The city where the Berlin Film Festival is located is the capital of a country. Whether it is transportation, accommodation or theater screening, the software and hardware are much more convenient and even superior to Cannes and Venice in all aspects.
As a center of politics, economy, culture and art, Berlin has greater advantages, especially in terms of business. Market transactions during the film festival are the biggest highlight of the film festival
In addition, the city's capacity allows the Berlin Film Festival to host more journalists and professionals, greatly increasing the influence of the film festival at the communication level.
Therefore, the Berlin Film Festival has the characteristics of paying equal attention to art and business. The audio-visual language of the film is more realistic and has more social significance.
But no matter what, its review style is difficult to focus as much on artistry as the Cannes Film Festival. Instead, it is to balance business and art and find the most politically correct works that are the most politically correct.
Because of this, the influence of the Berlin Film Festival is getting lower and lower, and good movies are not going to go there very much.
Pay too much attention to the political tendency of film...
Of course, there have been some changes in recent years!
The jury chair this year is James Chamus
This person is the CEO of Focus Pictures and has worked as a screenwriter. He is the screenwriter of "From the Bloody" and is also the man behind Ang Lee━━ "Wedding Banquet", "Pushing Hands", "Food Men and Women", "Crouching Tiger, Hidden Dragon", and "Lust and Caution", all of which are produced by him!
However, no matter what, the man who wrote "From the Bloody" must be more inclined to the Coen brothers' love.
So, it is not difficult to understand why "Day Fireworks" can win the Golden Bear Award?
The story of "Fireworks in the Day" is so Coen brothers!
By the way, one of the judges is Tony Leung...
Originally, "Beautiful Life" wanted to participate in the Berlin Film Festival, but it was really hard to get out of the way--Oscar's public relations activities continue. The creators of the entire "Paradise Cinema" need various publicity works across the United States, and Xu Hui is no exception!
He simply gave up Berlin and focused on Cannes!
……
After the Oscar nomination every year, the most fascinating topic is who will become the final winner
Fans, media, including prediction agencies, have speculated
There are also "professional" prediction programs in China called "Xiaoshu"...
Gao Xiaosong started to tell the awards season with a fan. Gao Xiaosong's main business is music. There are very few people who criticize him in this regard. Instead, because of his side job, there are a lot of black fans!
After so many resources, my mouth is about poetry and distant places, and my economic behavior is still limited to the advertising effect!
Forget it, I won’t talk about him anymore, it’s boring...
In short, he brags about the film industry in this issue of "Xiaoshu".
I have seen all 10 movies nominated for the Best Movie. It should be said that there are six layers of confidence that it is "Twelve Years of Slave". Gao Xiaosong is completely like an Oscar expert: because the biggest vane of the awards season, the union award, and "Twelve Years of Slave" became a big winner, almost sweeping the entire awards season!
"Twelve Years of Slave" is in line with the general environment, politically correct, and is talking about black people again
Another possible thing is probably "American Scam", because it is the main movie of Harvey Weinstein this year
As for the "Paradise Cinema" directed by Xu Huida, which we all care about, I think the possibility is not high. Of course, I must say that "Paradise Cinema" is the most touching movie I have seen in recent years. I especially like it, but the artistic nature of this movie is too strong. In fact, I think "Paradise Cinema" should not participate in the Best Film election, but should participate in the Best Foreign Language Film selection! Because the style of the whole movie is very soft, it slowly describes the life of a filmmaker, and the best foreign language film is more inclined to this type of film!
Seeing Gao Xiaosong say this, some domestic audiences who don’t know the truth feel sorry for Xu Hui.
I can only say that Gao Xiaosong is a bit suspicious of deliberately pretending to behave
"Cinema Paradise" performed very well in the awards season and was almost able to compete with "Twelve Years of Slave"
Before the Oscars, "Cinema Paradise" won a total of 106 nominations and 52 awards, while "Twelve Years of Slave" had 105 nominations and 51 awards...
When this episode was broadcast, it happened to be the day of the Oscars!
At 5 pm, in front of the Dolby Theater, Xu Hui walked onto the Oscar red carpet with Yang Mi in his arms.
Yang Mi wore a high-end custom dress from Van Van Sze, and the things she wore were wearing totally more than 5 million yuan!
No doubt, these are sponsored by advertisers...
The press release began to be distributed on a large scale a month ago, with the titles "Yang Mi attended the Oscar red carpet and became an invited guest..."
As for how to get in, I'm vague about it...
According to fans, “We little foxes bring glory to our country and promote our Chinese actors…”
Sister, can you walk faster?
Xu Hui couldn't help it anymore. He felt a little embarrassed. Julia Roberts behind him was almost surpassed...
……
The little fox was a little embarrassed and quickly accelerated his pace.
I walked for about two minutes!
……
Don't ask me about the probability of winning the prize. Before I open the envelope, I can only say that everything is possible!
In the interview area, Xu Hui and Yang Mi were surrounded by a reporter. Before the Chinese reporter asked a question, Xu Hui spoke first.
...Then why did the director walk the red carpet with Miss Yang? Is it going to be made public?
Fuck, this is an Oscar, not a Weibo!
We are very good friends, I invited her. After all, everyone will bring their families to participate in the Oscars, and she is also considered my family...
Paohui wanted to tell it over with a joking mentality, but unfortunately, the reporter didn't think so and was about to continue asking questions. Someone came from the back row. Brad Pitt, the producer of "Twelve Years of Slave", and Steve McQueen, came over.
In front of the reporters and the media, both sides showed great friendship
Hello, Director Xu Hui!
Hello, Mr. Pete!
The two hugged...
Director Xu Hui...
"Paradise Cinema", "Twelve Years of Slave", this Oscar's biggest rival, the meeting between the two sides must have many topics, and the reporter immediately wanted to ask questions, but unfortunately, Xu Hui could not give them a chance!
We went in first, Mr. Pete, Director Steve, are we together?
The two of them followed without hesitation...
After entering the Dolby Theater, the two sides separated, and Yang Mi seemed to be lifted from the state of being crazy: Wow, Brad Pitt is so handsome!
...It is said that he likes to play 3P very much, and Jennifer Aniston divorced him because he couldn't stand it!
How do you know?
Matt Damon told me that he also said a lot...
As they spoke, the two found their own position. As a popular movie, "Paradise Cinema" was assigned to a very high position.
Al Pacino and Matt Damon are arranged nearby
Say hello, and then more crew members came in
They are all familiar faces, and many celebrities waved to Xu Hui during this period━━━After all, the reputation of "Paradise Cinema" is surprisingly good...
Among them are big names like Little Plum and George Clooney
The time for the award ceremony was getting closer and closer, and the entire theater began to calm down, and everyone's attention was also focused on the stage
The stage was decorated very gorgeously, and the college obviously spent a lot of effort
Many people pay attention to Oscars mainly because their favorite actors attach great importance to Oscars.
There is no way to ignore it. This thing is directly related to the box office of the work and the value of the actors!
According to statistics, as long as you get the Oscar nomination, you will be at least an additional several million dollars in box office. If you win the Best Picture, Best Director, Best Actor and Actress Awards, just North America, you can increase the box office results ranging from 20 million to 50 million US dollars. This is just the box office. Including copyright income, there will definitely be more!
For example, if it weren't for the Oscar's blessing, Kenben wouldn't have been introduced to China!
As for the actors, the most obvious example is Matthew McConaughey. Before "The Dallas Buyer Club", few people knew about this actor...
Unfortunately, he is destined to have no chance this year
The image of Everte created by Al Pacino in "Cinema Paradise" touched countless judges. It can be said that the best actor is something without suspense!
Just as I was thinking, the music started, and then the voice of the woman: Ladies and gentlemen, welcome the 86th Oscar host Alan DeGeneres...
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