Shunyi and Huairou are adjacent to each other
The film and television bases are shared, and the remaining shots of "Taking Tiger Mountain" will be shot at the film and television bases
The crew left the Northeast, and Xu Hui gave them three days off
It is necessary to have a proper rest. After all, after spending more than a month in Xuexiang, even Xu Hui felt a little tired...
……
When I got home, I had only had a day off. The next day, Xu Hui went to the company
"Return" is about to be released soon
As Zhang Yimou's first movie after joining the franchise and returning to stability, it is also the first work after the two Zhangs break up. Both Xu Hui and Huiwen attach great importance to it!
By the way, the new scene was a large-scale production company that was comparable to Huayi.
The Wang brothers and Zhang Weiping started their business very similarly, both rely on the same director.
Feng Xiaogang and Zhang Yimou!
To be honest, Zhang Yimou's status in the film industry far exceeded that of Feng Xiaogang in those years, after all, he was a national teacher!
When it comes to Chinese films or Chinese directors, the first thing that comes to mind is Zhang Yimou!
Even in the field of commercial films, Lao Zhang surpassed Feng Xiaogang at the beginning!
If you want to choose the most important movie to the mainland film market in the past 20 years, it is undoubtedly "Hero" and can only be "Hero"
The release of "Hero" ended the downturn in the mainland film market for nearly ten years and opened the curtain for Chinese commercial blockbusters. It is considered a milestone in the era of Chinese film blockbusters and played an important role in promoting the development of China's film industry.
The box office record of Chinese films set by the movie "Hero". In addition to the annual box office that everyone said is bad, "Hero" is also the movie with the longest box office record in mainland China, maintaining more than 4 years - "Red Fan District" has been maintained for five years, but that is a Hong Kong film, not a mainland film...
What is the concept of 27%?
In 2017, the annual box office in the mainland was 55.9 billion, 27% of which is 150.9 billion...
With Zhang Yimou as the trump card in his hand, Zhang Weiping reached the peak of his life in those years
Having a quarrel with the Beijing circle, I was talking about Chinese movies in all kinds of ways...
After leaving Zhang Yimou, he was completely depressed. The new scenes that were once glorious have no output. No, there are two other works, "Kidnapping Big Stars" and "Xu Sanguan's Blood Selling Story", which had a very miserable box office!
Of course, no one knows how the market performance of "Return" will be!
……
Unlike the original time and space, "Return" did not participate in the Cannes Film Festival, but participated in the Venice Film Festival one year in advance
The Venice Film Festival has always been a blessed place for Zhang Yimou
"No One Can Leave" and "Qiu Ju's Lawsuit", both movies won the Golden Lion Award!
It coincides with the 70th anniversary of the Venice Film Festival!
However, the result was surprising, and a documentary won the Golden Lion Award: "Roman Ring Expressway"...
It is said that this is a movie that made the chairman of the jury Betorucci cry...
Who knows how to win the Golden Lion Award for a documentary?
True · No one should avoid relatives: the daily life of several groups of Italians is trivial and unknown...
It’s really worth a whole movie “Beijing Ring City Expressway”, aiming at Daxing, Tongxian, Changping, and Shunyi, maybe you can get the Golden Lion…
"Return" won nothing in Venice, except for the official box office rating...
However, the copyrights from other places were sold well. During the entire Venice Film Festival, it sold almost $5 million. There were still many film manufacturers paying for the golden combination of Gong Li and Zhang Yimou.
By the way, something happened
In an interview, Alberto Barbera, chairman of the Venice Film Festival, said: There are more and more Chinese movies, but there are fewer and fewer movies suitable for film festivals like us. Now Chinese filmmakers have obviously changed. They mainly produce popular movies for local audiences. Technically, these movies are very exciting and can be compared with movies produced anywhere else in the world. However, the content of the movie is not suitable for going abroad. Independent movies in China are in crisis. Small-cost (art) movies are becoming increasingly difficult to enter the market. They have no chance of distribution at all.
It caused a lot of discussion, after all, it was the Venice Film Festival!
Xu Hui is quite dissatisfied with this
The mainstream film industry always publishes strange and strange theories
However, they turned a blind eye to the box office of Chinese movies that cost hundreds of millions of yuan
Can hundreds of millions of Chinese movie audiences be better than you, the chairman of a film festival?
Perhaps he was a little anxious when he saw that there were fewer Chinese movies enrolled in the Venice Film Festival this year...
Who the hell cares about Venice?
The three largest Europeans, Venice is at the bottom!
If you have good works, everyone’s first choice is Cannes!
Only when he was rejected by Cannes would he choose Venice. For example, Wang Xiaoshuai's "Intruder" was rejected for the Berlin Film Festival, and then signed up for Cannes, and continued to be rejected. Finally, he was shortlisted for the Venice Film Festival...
How many Chinese movies have you watched, you dare to speak out loud?
As a director, the works that reflect local style are filmed should meet local audiences, rather than filming to cater to foreign audiences!
We will first strive for local culture. After all, based on local culture and accumulation, we are more familiar and easy to grasp. After success, we will attack foreign markets. When we reach a certain level, we can easily gain recognition. Things that reflect the deep problems and essence of human nature and society will resonate with the whole world. How can there be no market for small-cost movies? Our company produces so many art films every year, most of which make money!
……
In fact, Lao Mouzi's hesitation about the script of "Return" stems from his inaccuracy of the story itself, because "Lu Fan Yan Shi" is a typical scar literature. Many people don't know that the fifth generation director started out as they are different from the third generation!
There is no fourth generation of Chinese directors, and it is no longer a gap...
Director Xie Jin is a typical third-generation director. His works "The Wrangler", "The Legend of Tianyun Mountain" and "Furong Town" are all typical scar literature!
If he did it, does it mean that he has also embarked on the old path of movies he despised the most?
In the end, he still took the photo, and he was not afraid of criticism from others...
"Return" is not a pure commercial film, so we use word-of-mouth marketing?
The company, the publicity team is discussing the promotional and marketing model of "Return"
"Return" is not too expensive, 60 million. After all, it is not a war movie, and there is no big scene.
200 million box office can be repaid
However, what the company asked for was not just a box office of 200 million. They hoped that "Return" would announce Zhang Yimou's "return"!
So, set a bold goal and have a box office of 500 million!
Promotion is very important!
Find more film critics, and pay attention to the ratings of Douban and Time.com!
I will also pay attention to the filming schedule of theaters...
The film and television bases are shared, and the remaining shots of "Taking Tiger Mountain" will be shot at the film and television bases
The crew left the Northeast, and Xu Hui gave them three days off
It is necessary to have a proper rest. After all, after spending more than a month in Xuexiang, even Xu Hui felt a little tired...
……
When I got home, I had only had a day off. The next day, Xu Hui went to the company
"Return" is about to be released soon
As Zhang Yimou's first movie after joining the franchise and returning to stability, it is also the first work after the two Zhangs break up. Both Xu Hui and Huiwen attach great importance to it!
By the way, the new scene was a large-scale production company that was comparable to Huayi.
The Wang brothers and Zhang Weiping started their business very similarly, both rely on the same director.
Feng Xiaogang and Zhang Yimou!
To be honest, Zhang Yimou's status in the film industry far exceeded that of Feng Xiaogang in those years, after all, he was a national teacher!
When it comes to Chinese films or Chinese directors, the first thing that comes to mind is Zhang Yimou!
Even in the field of commercial films, Lao Zhang surpassed Feng Xiaogang at the beginning!
If you want to choose the most important movie to the mainland film market in the past 20 years, it is undoubtedly "Hero" and can only be "Hero"
The release of "Hero" ended the downturn in the mainland film market for nearly ten years and opened the curtain for Chinese commercial blockbusters. It is considered a milestone in the era of Chinese film blockbusters and played an important role in promoting the development of China's film industry.
The box office record of Chinese films set by the movie "Hero". In addition to the annual box office that everyone said is bad, "Hero" is also the movie with the longest box office record in mainland China, maintaining more than 4 years - "Red Fan District" has been maintained for five years, but that is a Hong Kong film, not a mainland film...
What is the concept of 27%?
In 2017, the annual box office in the mainland was 55.9 billion, 27% of which is 150.9 billion...
With Zhang Yimou as the trump card in his hand, Zhang Weiping reached the peak of his life in those years
Having a quarrel with the Beijing circle, I was talking about Chinese movies in all kinds of ways...
After leaving Zhang Yimou, he was completely depressed. The new scenes that were once glorious have no output. No, there are two other works, "Kidnapping Big Stars" and "Xu Sanguan's Blood Selling Story", which had a very miserable box office!
Of course, no one knows how the market performance of "Return" will be!
……
Unlike the original time and space, "Return" did not participate in the Cannes Film Festival, but participated in the Venice Film Festival one year in advance
The Venice Film Festival has always been a blessed place for Zhang Yimou
"No One Can Leave" and "Qiu Ju's Lawsuit", both movies won the Golden Lion Award!
It coincides with the 70th anniversary of the Venice Film Festival!
However, the result was surprising, and a documentary won the Golden Lion Award: "Roman Ring Expressway"...
It is said that this is a movie that made the chairman of the jury Betorucci cry...
Who knows how to win the Golden Lion Award for a documentary?
True · No one should avoid relatives: the daily life of several groups of Italians is trivial and unknown...
It’s really worth a whole movie “Beijing Ring City Expressway”, aiming at Daxing, Tongxian, Changping, and Shunyi, maybe you can get the Golden Lion…
"Return" won nothing in Venice, except for the official box office rating...
However, the copyrights from other places were sold well. During the entire Venice Film Festival, it sold almost $5 million. There were still many film manufacturers paying for the golden combination of Gong Li and Zhang Yimou.
By the way, something happened
In an interview, Alberto Barbera, chairman of the Venice Film Festival, said: There are more and more Chinese movies, but there are fewer and fewer movies suitable for film festivals like us. Now Chinese filmmakers have obviously changed. They mainly produce popular movies for local audiences. Technically, these movies are very exciting and can be compared with movies produced anywhere else in the world. However, the content of the movie is not suitable for going abroad. Independent movies in China are in crisis. Small-cost (art) movies are becoming increasingly difficult to enter the market. They have no chance of distribution at all.
It caused a lot of discussion, after all, it was the Venice Film Festival!
Xu Hui is quite dissatisfied with this
The mainstream film industry always publishes strange and strange theories
However, they turned a blind eye to the box office of Chinese movies that cost hundreds of millions of yuan
Can hundreds of millions of Chinese movie audiences be better than you, the chairman of a film festival?
Perhaps he was a little anxious when he saw that there were fewer Chinese movies enrolled in the Venice Film Festival this year...
Who the hell cares about Venice?
The three largest Europeans, Venice is at the bottom!
If you have good works, everyone’s first choice is Cannes!
Only when he was rejected by Cannes would he choose Venice. For example, Wang Xiaoshuai's "Intruder" was rejected for the Berlin Film Festival, and then signed up for Cannes, and continued to be rejected. Finally, he was shortlisted for the Venice Film Festival...
How many Chinese movies have you watched, you dare to speak out loud?
As a director, the works that reflect local style are filmed should meet local audiences, rather than filming to cater to foreign audiences!
We will first strive for local culture. After all, based on local culture and accumulation, we are more familiar and easy to grasp. After success, we will attack foreign markets. When we reach a certain level, we can easily gain recognition. Things that reflect the deep problems and essence of human nature and society will resonate with the whole world. How can there be no market for small-cost movies? Our company produces so many art films every year, most of which make money!
……
In fact, Lao Mouzi's hesitation about the script of "Return" stems from his inaccuracy of the story itself, because "Lu Fan Yan Shi" is a typical scar literature. Many people don't know that the fifth generation director started out as they are different from the third generation!
There is no fourth generation of Chinese directors, and it is no longer a gap...
Director Xie Jin is a typical third-generation director. His works "The Wrangler", "The Legend of Tianyun Mountain" and "Furong Town" are all typical scar literature!
If he did it, does it mean that he has also embarked on the old path of movies he despised the most?
In the end, he still took the photo, and he was not afraid of criticism from others...
"Return" is not a pure commercial film, so we use word-of-mouth marketing?
The company, the publicity team is discussing the promotional and marketing model of "Return"
"Return" is not too expensive, 60 million. After all, it is not a war movie, and there is no big scene.
200 million box office can be repaid
However, what the company asked for was not just a box office of 200 million. They hoped that "Return" would announce Zhang Yimou's "return"!
So, set a bold goal and have a box office of 500 million!
Promotion is very important!
Find more film critics, and pay attention to the ratings of Douban and Time.com!
I will also pay attention to the filming schedule of theaters...
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