Chinese people's movie-watching habits are still being cultivated
Before the Chinese-style e-commerce competition strategy of ticket subsidies entered the industry, the total number of viewers who were accustomed to watching movies every year was less than 200 million.
Don’t think that 200 million people are the data. South Korea has a population of more than 50 million, and the total number of moviegoers each year is close to 300 million.
To put it bluntly, the cumulative number of viewers of the movie "Wolf Warrior 2" has been 15.9 billion...
In 2009, Chinese people chose to watch movies more or more works by celebrities with some appeal or new works by famous directors, Feng Xiaogang, Zhang Yimou, and of course Xu Hui.
It is probably because domestic movies have generally not had any excellent works in recent years, so Ning Hao's emergence makes people look forward to him, so the audience's expectations for Xu Hui's appearance are even higher.
Otherwise, his fans alone can generate 500 million box office?
Guo Xiaosi has so many crazy fans, and "Juezhi" is still like a dog...
The same is true for this time's "33 Days of Love Break", with a 38 million hit on the first day of its release...
However, it is not only Xu Hui who caused a sensation.
The animated film "Astro Boy" released on the same day as "33 Days of Love Break", three days later, the releaser Light Media said: "Astro Boy" has a box office of more than 40 million, setting a new record for the first weekend of the animated film...
Wow, the animated movie won 40 million in the first weekend!
The previous record was 30 million yuan from Ice Age 3
It is simply a domestic conscientious anime. Is it about to start to rise in our country's animation movies?
However, this is not the case. According to actual data obtained by the National Film Special Fund Office from computer terminals of major theaters, "Astro Boy" was released for three days and the box office was only 17 million...
This is very embarrassing...
What is even more embarrassing is still to come. In addition to the box office data of "33 Days of Love Break" in line with the actual situation, "Agent 008" and "Stubborn Radish" also have the problem of falsely reporting the box office...
……
Before the promotion of digital movies, our box office data institutions were not very standardized. Since 2004, the country has established statistical software to calculate box office through the Internet. The one responsible for statistical release is the China Film Special Fund Office.
However, there is a very obvious bug in this thing. A certain number of theaters have installed computer ticketing systems. However, due to poor management and other reasons, the computer ticketing systems have abnormal operating conditions.
The secondary market, which we often call accurate box office data in rural or small county markets, is difficult to count. So far, the secondary market generally does not use box office sharing methods to distribute the money, and is usually displayed by renting films or buying out the right to issue the film.
To a certain extent, it has promoted box office fraud
More than 80% of domestic movies have the problem of box office filling!
According to industry insiders, boasting about box office has become a common trick in film promotion, and the average box office infillment of movies can reach more than 50%
The intention of falsely reporting the box office is also very obvious, artificially creating popular movie scenes to attract more viewers to the theater
Because of this, the film publisher has the greatest moves on the box office in the first week, because the movie has the highest freshness and attention during this period. If the box office is booming, it will greatly enhance the attractiveness of the subsequent market.
Industry insiders revealed: The false box office chart is good to the outside world, which is convenient for publicity, tax collection, and accounting, etc., and there are reference data. This is not the case. No matter how the issuer brags, it will not be affected.
In the true sense, bragging cannot be taxed!
……
Don't post this article first, you can write a report about box office filling immediately
After reading these "top secret" materials, the editor-in-chief directly decided on the theme of the films in this issue of the Beijing News.
...Okay, I'll write it right away
Yan Ning felt a little depressed. She felt that the hard work these days had been wasted, but she also understood what the editor meant
For the journalism industry, scandals have far more effects than happy news
So Teacher Chen and his camera became famous in one fell swoop, and are still retained in many people's computers...
Besides, in recent years, the global box office market has generally declined, and the largest North American market has seen a decline in total box office data for four consecutive years. However, the Chinese movie scenery is the only one, and some people have long suspected it!
Before leaving the office, Yan Ning suddenly thought of something and asked: Editor-in-chief, is there any box office fake in "33 Days of Love Break"?
...Who knows, but most movies released in China have false box office reports...
The editor-in-chief said an ambiguous thing, Yan Ning was a little confused, so
……
Box office infill is indeed the most tacit conventional method in the industry
When "The Embroidered Spring Sword" was released, it was 18 million on the first day, and it was also hyped 23 million.
When "Those Years" was released last time, theaters suggested hype it. It can only be said that "Those Years" was already at the forefront of the limelight at that time and it was really difficult to fake it. Therefore, Huiwen Tianxia refused...
The same is true for this "33 Days of Love Break" as well. The box office itself is very similar to being blown out. If you blow your dick around, everyone knows that there is something wrong!
When "The Voice of the Wind" was released, the publisher was Huayi Brothers. Huayi Brothers has always been the top leader in Chinese-style film promotion and marketing, and fake publicity. They did a lot of things like that.
A reporter connected to Huayi staff
Reporter: How much did the box office of "The Sound of the Wind" be?
A staff member: It is estimated that it is almost 3.2 billion, and it has not been offline yet
So is the box office inflated?
Well, in the end, there are 2.8 billion, right?
After the report was published, Huayi did not defend itself, which was equivalent to acquiesceing the box office of "The Sound of Wind"
As for "Astro Boy", I can only say that Light was forced to be forced this time
The producer of "Astro Boy", Hong Kong Yima Animation Studio, purchased the production rights of "Astro Boy" in 2006. It is estimated that it wants to make a big profit with the IP of "Astro Boy"
The investment production fee alone is nearly RMB 4.4 billion, and the total global expenditure reaches RMB 8.2 billion. Unfortunately, the big loss is that the global final box office is RMB 1.9 billion.
A huge loss!
What can I do as the issuer’s Light?
I just gave up because I lost too much money and had to report the box office. I was embarrassed to tell the truth, so I could just say it was false, no one knew anyway!
Unfortunately, the current market is no longer what the publisher believes when he says it.
At least the box office speculation is based on a certain authenticity. For example, adding 5 million to 10 million is too exaggerated. "Astro Boy" is too exaggerated and has more than doubled the box office. All fools know that there is something wrong with this thing!
The Internet era is coming, and any fraud will be discovered
North America lost the box office, and ranked at the end of the box office rankings in Japan, with 40 million box office being outrageous
"Astro Boy" is filled with water, "Stubborn Radish" is filled with water, and "The Sound of the Wind" is filled with water. I thought that Chinese movies had hope, and they were all parallel products!
It is also the world's second largest film market, and it's crowded!
"33 Days of Love Break" seems to be fine, right?
No! The world is as dark as a crow!
Inevitably, the currently released "33 Days of Love" was also arrested by netizens for analysis.
Before the Chinese-style e-commerce competition strategy of ticket subsidies entered the industry, the total number of viewers who were accustomed to watching movies every year was less than 200 million.
Don’t think that 200 million people are the data. South Korea has a population of more than 50 million, and the total number of moviegoers each year is close to 300 million.
To put it bluntly, the cumulative number of viewers of the movie "Wolf Warrior 2" has been 15.9 billion...
In 2009, Chinese people chose to watch movies more or more works by celebrities with some appeal or new works by famous directors, Feng Xiaogang, Zhang Yimou, and of course Xu Hui.
It is probably because domestic movies have generally not had any excellent works in recent years, so Ning Hao's emergence makes people look forward to him, so the audience's expectations for Xu Hui's appearance are even higher.
Otherwise, his fans alone can generate 500 million box office?
Guo Xiaosi has so many crazy fans, and "Juezhi" is still like a dog...
The same is true for this time's "33 Days of Love Break", with a 38 million hit on the first day of its release...
However, it is not only Xu Hui who caused a sensation.
The animated film "Astro Boy" released on the same day as "33 Days of Love Break", three days later, the releaser Light Media said: "Astro Boy" has a box office of more than 40 million, setting a new record for the first weekend of the animated film...
Wow, the animated movie won 40 million in the first weekend!
The previous record was 30 million yuan from Ice Age 3
It is simply a domestic conscientious anime. Is it about to start to rise in our country's animation movies?
However, this is not the case. According to actual data obtained by the National Film Special Fund Office from computer terminals of major theaters, "Astro Boy" was released for three days and the box office was only 17 million...
This is very embarrassing...
What is even more embarrassing is still to come. In addition to the box office data of "33 Days of Love Break" in line with the actual situation, "Agent 008" and "Stubborn Radish" also have the problem of falsely reporting the box office...
……
Before the promotion of digital movies, our box office data institutions were not very standardized. Since 2004, the country has established statistical software to calculate box office through the Internet. The one responsible for statistical release is the China Film Special Fund Office.
However, there is a very obvious bug in this thing. A certain number of theaters have installed computer ticketing systems. However, due to poor management and other reasons, the computer ticketing systems have abnormal operating conditions.
The secondary market, which we often call accurate box office data in rural or small county markets, is difficult to count. So far, the secondary market generally does not use box office sharing methods to distribute the money, and is usually displayed by renting films or buying out the right to issue the film.
To a certain extent, it has promoted box office fraud
More than 80% of domestic movies have the problem of box office filling!
According to industry insiders, boasting about box office has become a common trick in film promotion, and the average box office infillment of movies can reach more than 50%
The intention of falsely reporting the box office is also very obvious, artificially creating popular movie scenes to attract more viewers to the theater
Because of this, the film publisher has the greatest moves on the box office in the first week, because the movie has the highest freshness and attention during this period. If the box office is booming, it will greatly enhance the attractiveness of the subsequent market.
Industry insiders revealed: The false box office chart is good to the outside world, which is convenient for publicity, tax collection, and accounting, etc., and there are reference data. This is not the case. No matter how the issuer brags, it will not be affected.
In the true sense, bragging cannot be taxed!
……
Don't post this article first, you can write a report about box office filling immediately
After reading these "top secret" materials, the editor-in-chief directly decided on the theme of the films in this issue of the Beijing News.
...Okay, I'll write it right away
Yan Ning felt a little depressed. She felt that the hard work these days had been wasted, but she also understood what the editor meant
For the journalism industry, scandals have far more effects than happy news
So Teacher Chen and his camera became famous in one fell swoop, and are still retained in many people's computers...
Besides, in recent years, the global box office market has generally declined, and the largest North American market has seen a decline in total box office data for four consecutive years. However, the Chinese movie scenery is the only one, and some people have long suspected it!
Before leaving the office, Yan Ning suddenly thought of something and asked: Editor-in-chief, is there any box office fake in "33 Days of Love Break"?
...Who knows, but most movies released in China have false box office reports...
The editor-in-chief said an ambiguous thing, Yan Ning was a little confused, so
……
Box office infill is indeed the most tacit conventional method in the industry
When "The Embroidered Spring Sword" was released, it was 18 million on the first day, and it was also hyped 23 million.
When "Those Years" was released last time, theaters suggested hype it. It can only be said that "Those Years" was already at the forefront of the limelight at that time and it was really difficult to fake it. Therefore, Huiwen Tianxia refused...
The same is true for this "33 Days of Love Break" as well. The box office itself is very similar to being blown out. If you blow your dick around, everyone knows that there is something wrong!
When "The Voice of the Wind" was released, the publisher was Huayi Brothers. Huayi Brothers has always been the top leader in Chinese-style film promotion and marketing, and fake publicity. They did a lot of things like that.
A reporter connected to Huayi staff
Reporter: How much did the box office of "The Sound of the Wind" be?
A staff member: It is estimated that it is almost 3.2 billion, and it has not been offline yet
So is the box office inflated?
Well, in the end, there are 2.8 billion, right?
After the report was published, Huayi did not defend itself, which was equivalent to acquiesceing the box office of "The Sound of Wind"
As for "Astro Boy", I can only say that Light was forced to be forced this time
The producer of "Astro Boy", Hong Kong Yima Animation Studio, purchased the production rights of "Astro Boy" in 2006. It is estimated that it wants to make a big profit with the IP of "Astro Boy"
The investment production fee alone is nearly RMB 4.4 billion, and the total global expenditure reaches RMB 8.2 billion. Unfortunately, the big loss is that the global final box office is RMB 1.9 billion.
A huge loss!
What can I do as the issuer’s Light?
I just gave up because I lost too much money and had to report the box office. I was embarrassed to tell the truth, so I could just say it was false, no one knew anyway!
Unfortunately, the current market is no longer what the publisher believes when he says it.
At least the box office speculation is based on a certain authenticity. For example, adding 5 million to 10 million is too exaggerated. "Astro Boy" is too exaggerated and has more than doubled the box office. All fools know that there is something wrong with this thing!
The Internet era is coming, and any fraud will be discovered
North America lost the box office, and ranked at the end of the box office rankings in Japan, with 40 million box office being outrageous
"Astro Boy" is filled with water, "Stubborn Radish" is filled with water, and "The Sound of the Wind" is filled with water. I thought that Chinese movies had hope, and they were all parallel products!
It is also the world's second largest film market, and it's crowded!
"33 Days of Love Break" seems to be fine, right?
No! The world is as dark as a crow!
Inevitably, the currently released "33 Days of Love" was also arrested by netizens for analysis.
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