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Chapter 44 Is capital good or bad?

15days ago Celebrity fiction 9
"The Wasteland" is an American drama released only in 15 years

AMC TV probably never thought that such a mode that has been played can win the autumn viewership championship!

After all, in those years, the themes of the end of the world were almost ruined, such as "The Hunger Games", "The Walking Dead", "The Zombie Kingdom", "Vanessa Helsing", "The Vampire"...

"The Wasteland" focuses on oriental style!

Whether it is the character image, art makeup, or martial arts design, it exaggerates the texture similar to that of a boy's comics!

Moreover, the world setting is obviously a bit exaggerated. The science fiction drama with fantasy color revolves around the story of the future government collapse and the depravity of civilization. The wasteland is in the United States. There are no firearms here, only the most primitive cold weapons. Here are four types of people, the first type is the ruler, that is, the lord; the second type is the soldiers, these people are the lord's private armed forces, responsible for protecting the lord and controlling the third type of people.

The third type of man is a pariah. They have no right and cannot fight. Few people even know words. They can only obey the lord's slavery and do all kinds of work to satisfy the lord;

The fourth type of human beings are ronin, gangster nature, robbery, drug trafficking, and murder. These words are synonymous with them;

The feeling of upgrading flow...

And, it's bloody and dark!

Therefore, such works are unlikely to be introduced into China!

Of course, it is 2012, so Xu Hui joined the blood clan and the zombies. Anyway, it was a hodgepodge, and adding a little more will not affect the original main line!

In fact, "The Wasteland" won the autumn viewership championship, and the domestic impact was minimal. If it weren't for Daniel Wu, it would be enough for people to lick the screen, I guess many people wouldn't know about this American drama!

The reason why Huiwen Tianxia chose this theme was not only because there was no better choice, but more importantly, this is indeed the first American drama with the male lead as an Asian!

Of course, if it goes well, Huiwen Tianxia will indeed make life much better in North America...

……

Xu Hui doesn't seem to want to talk about this American drama. The interviewer of "Finance" is very aware of it and has changed his visit routine.

The outside world generally believes that you are more suitable to be a director than a helm. What do you think about this?

...What they said makes sense. When I don't film, I rarely go to the company. I feel uncomfortable staying there. I always feel that it's good to do something alone in my life. As for the company, there are basically a bunch of professionals responsible for managing it. My relationship with them is more like a partner.

Xu Hui rarely interferes with the company's established route

His focus is always on the movie

Most of the theaters, theme parks, including artist management, are left to more professionals in the company.

You are a commercial film director who rarely achieves achievements worldwide in China. Do you have any tricks?

...This should be attributed to the subject matter. Action movies are very popular all over the world, so "Huang Feihong" can be popular in North America, but my other two movies, "Those Years", and "Sunshine Sisters" can't be sold!

The Americans do not understand the tradition and the Eastern culture, even the New Dragon Gate is the same

"New Longmen Inn" is released in North America, and the effect is not very good

Although the special effects are gorgeous and the fight has been upgraded, many viewers reported that they cannot understand it.

They don't know much about the East Factory and the Jinyiwei. If they change to Italian gangs and Irish gangs, they should be able to understand...

After two weeks of release, the box office was less than 10 million US dollars. Most of the audience were Chinese Americans and some North American students...

There is still a big distance between our commercial films and Hollywood. The essence of the distance is that Chinese movies are currently only for us Chinese. The mainstream Hollywood movies are for people all over the world. This is a content flaw, and the gap in overall industrial production level. There is no way out for this at the moment, but we are still catching up!

Director Xu, you are the first director in China to use 3D shooting. Do you have a special fanaticism about technology?

No, I always think that the core of the movie should be the story, but every technological innovation will make the movie more popular!

After tens of seconds of silence, Xu Hui then replied: "Jurassic Park" is the beginning of the history of the movie CGI. This movie, which invested $63 million, finally won a box office of over $1 billion worldwide, creating the highest box office in film history that year; "Titanic" pushed the integration of model and CGI special effects to a new extreme, and this movie, which invested $200 million, won a box office of $2.1 billion worldwide; the application of IMAX-3D technology in "Avatar" brings global film production into a new era!

The gains brought by every new technology are shocking!

...This year we invested in director Ang Lee's new work "Pi", which is also a 3D-made movie!

"Youth Pi" investment plan has been released in the financial statements last month

Many investors who care about Huiwen’s world are worried about Huiwen’s big moves, after all, it is an investment of US$30 million...

...Aren't you worried about the box office?

Ang Lee is a rare Asian director who can achieve great success in the field of commercial films. I have read the script of "Boyant Pi", which is very interesting. I think I should be sure to recover the cost...

If you remember correctly, "Boyant Pi" should have won more than 600 million box office results in China. The box office alone is enough to recover the cost...

……

Recently, there have been many mergers and acquisitions, and Alibaba Film and Television has begun to interfere in the production of movies. I heard that LeTV and Baidu are all preparing to set up their own film production companies. Do you think this is a good thing for Chinese films?

12 years later, capital began to enter the film market, not only a company that is familiar to everyone. There are many seemingly unmatched companies, such as Huangshi Group, which mainly engages in dairy products, acquired 100% of Shengshi Jiaoyang's equity, and Contemporary Oriental acquired Mengjiangwei Film and Television Culture in a large-scale manner...

There are too many. According to the rough statistics of "Finance", there will be a merger and acquisition incident almost every five days!

...First of all, if Chinese films want to enter the global competition, they must make more large-scale investment movies. The basic deep production cost of being able to participate in the global film competition may be more than 100 million US dollars. If there is no capital intervention, then these large movies will be difficult to form.

However, because Chinese movies are too popular, more and more capital is involved and too much. This will make things too extreme. Another attribute is that the mentality of making quick money. The mentality of making quick money will make more people not pay enough attention to the content. Our quality will be reduced, which may cause consumers to not be able to see more good content in the cinema. It will soon become aesthetically fatigued, which may cause the decline of Chinese movies.

Today, the Chinese film industry is leading the world in terms of business model innovation. From online ticket sales, China's online ticket sales are as high as 90%, and behind it is the capital's promoter.

Capital enters movies, bringing an industrial trend to movies, which is in conflict with our traditional film industry. The industrial system is to position every professional person in the middle. In the past, China was a director-centered industrial system to ensure the accurate positioning of repeatable production, treat films as creation, and directors as the first core character, which conflicts with this system...

From your perspective, do you think this is a good or a bad thing?

I don’t think it’s good or bad. For the audience, they don’t care who the investor of a movie is. They only care about the movie itself!